Job description

Description We are a global, growing digital engineering company with 32,000+ employees in 25 countries, backed by Hitachi – the global leader in digital innovation and sustainable solutions. We are looking for an experienced and energetic industry marketing leader who will drive strategic growth initiatives and demand generation, across aligned industry verticals. The role requires a strong blend of strategic marketing expertise, customer-centric thinking, and market intelligence to shape GTM strategies, influence buyer behavior, and accelerate pipeline growth. The successful candidate will work closely with the Global Growth Marketing Lead and assigned key industry stakeholders to develop bespoke, insight-led campaigns and industry-focused growth programs. The role also requires strong on-the-ground engagement with customers, ecosystem partners, and market influencers to gather actionable insights, strengthen strategic relationships, and enhance market positioning across aligned industries. Success in this role will be measured by the number of proactive marketing programs executed that demonstrate impact on pipeline growth, sales, and revenue. You also will be measured by the quality of marketing materials produced, the satisfaction of the industry business leaders you work with, and your ability to collaborate across marketing and sales to achieve your goals. We are building something new, something brilliant, something bold with growth marketing at GlobalLogic – and we want you to join us. We are positioning for growth in key industries by creating client experiences rooted in relevant content tied to our offerings. We will lead with data and insights and deliver best-in-class programs to build relationships and enhance our reputation with priority clients. We are seeking a creative, forward-thinking, highly-adaptable, and organized B2B industry marketing manager to join our growing team with an industry-led, partner focused strategy. This role will work across industries with an emphasis on the Healthcare, BFSI, Retail, Media & Entertainment,, and Communications & Network Equipment Providers. So, why you? You think + act strategically, yet roll your sleeves up and execute. You lead with excellence, confidence and humility. You act as a true partner to the business. You understand issue-led content and integrated marketing campaigns. You love and seek to create insights from data. You know how to innovate to differentiate in the market – through multi-channel campaigns, content, and events. Career growth is something that you are focused on and you recognize that GlobalLogic is the place where you can achieve your professional and personal aspirations. By joining the marketing team, you will work strategically to create and implement integrated campaigns and events that fuel inbound leads, increase account engagement within core segments, and support pipeline and revenue contribution for the sales team. The successful candidate will serve as a key cross-functional player in the growth of GlobalLogic. We are seeking candidates who are comfortable in a WFH environment with a willingness to travel. Requirements • 20+ years of demand generation experience within a Campaign Management, Demand Generation, or Field Marketing role in a B2B professional services and/or SaaS company. • Strategic and creative thinker with strong planning, organizing, and problem-solving capabilities, and a passion for leveraging data, insights, trends, and on-ground industry intelligence to understand customer behavior. • Proven ability to build and nurture strong relationships with customers, stakeholders, ecosystem partners, and decision-makers across aligned industries. • Experience collaborating with sales and business leaders to develop insight-led strategies and campaigns that positively influence buyer behavior and accelerate growth. • Understanding of and experience with how to effectively apply artificial intelligence in the growth marketing process, to improve speed, quality and measurement. • Strong understanding of demand generation approaches, including digital, social, web, nurture programs, email, events, webinars, syndication, sponsorships, predictive, and conversational marketing. • Knowledge of personas, buyer journeys, campaign tactics, and content mapping across different stages of the funnel. • Strong project management skills with the ability to collaborate across cross-functional teams, prioritize high-impact initiatives, and manage multiple programs simultaneously. • Demonstrated analytical ability to track, measure, and report campaign ROI and performance metrics to executive leadership teams. • Strong communication and stakeholder management skills with a collaborative, team-oriented mindset. • Sound knowledge of B2B marketing concepts with experience in marketing IT products/services preferred. • High level of digital literacy with strong working knowledge of Excel, Salesforce, Marketo, and CRM platforms. • Bachelor’s degree in a relevant discipline; MBA preferred. GlobalLogic estimates the starting pay range for this role to be performed in United States is $120,000-170,000 and reflects base salary only. This pay range is provided as a good faith estimate and the amount offered may be higher or lower. GlobalLogic takes many factors into consideration in making an offer, including candidate qualifications, work experience, operational needs, travel and onsite requirements, internal peer equity, prevailing wage, responsibilities, and other market and business considerations. #LI-AG6 Job responsibilities • Build and drive industry-led GTM strategies • Develop strong on-the-ground understanding of aligned industries through customer engagement, market immersion, ecosystem interactions, and competitive intelligence gathering to identify trends, opportunities, and customer needs. • Establish and maintain strong relationships with key customers, strategic accounts, ecosystem partners, and industry stakeholders to identify case studies for development, strengthen market presence and gather actionable business insights. • Liaise closely with the Global Growth Strategy and ABM Lead to support the development and execution of firm-wide growth strategies, ABM initiatives, and bespoke industry-specific campaigns. • Lead the development of targeted, insight-driven growth programs tailored to specific industries, accounts, and buyer personas. • Manage ICP (personas) development and GTM SWOT analysis for target industry segments, including account identification, competitive analysis, ecosystem collaboration, and channel strategy recommendations. • Lead the creation of strategic marketing content, including thought leadership, collateral, case studies, newsletters, and campaign communication assets, in collaboration with the Marketing Content Lead. • Recommend and shape campaign tactics across social media, communications, and digital demand generation channels while partnering with the Communications and Digital Marketing teams for execution and measurement. • Ensure seamless alignment and execution of marketing initiatives by collaborating across internal and external cross-functional teams. • Manage campaign sales enablement requirements, including campaign data, assets, and deliverables within the marketing portal. • Drive and scale event marketing initiatives with the Events Leader across virtual and in-person formats, including event strategy, participation planning, pre- and post-event campaigns, and audience engagement activities. • Partner with the ABM Lead to support strategic industry accounts within the ABM program and identify upsell/cross-sell opportunities through 1:1 to 1:many campaigns. Analyze campaign effectiveness, marketing ROI, and program performance to optimize future campaigns and improve overall marketing impact. Liaise with the Enterprise Marketing Services Team to support campaign execution by: • Providing ROI reporting across marketing channels. • Managing email programs, audience segmentation, database execution, and Marketo operations. • Managing creation and execution of campaign assets. • Supporting event logistics and outreach activities. • Managing social media strategy and execution for campaigns. • Executing centralized campaigns that can be customized with industry-specific positioning. What we offer Exciting Projects: Come take your place at the forefront of digital transformation! With clients across all industries and sectors, we offer an opportunity to work on market-defining products using the latest technologies. Collaborative Environment: You can expand your skills by collaborating with a diverse team of highly talented people in an open, laidback environment — or even abroad in one of our global centers or client facilities! Work-Life Balance: GlobalLogic prioritizes work-life balance, which is why we offer flexible work schedules and opportunities to work from home. Professional Development: We provide continuing education classes, professional certification and training (technical, soft skills, language, and communication skills) to help you realize your professional goals. Being part of a global organization, there are additional learning opportunities through international knowledge exchanges. Excellent Benefits: We provide our employees with competitive salaries, health and life insurance, short-term and long-term disability insurance, a matched contribution 401K plan, flexible spending accounts, and PTO and holidays About GlobalLogic GlobalLogic, a Hitachi Group Company, is a trusted digital engineering partner to the world’s largest and most forward-thinking companies. Since 2000, we’ve been at the forefront of the digital revolution – helping create some of the most innovative and widely used digital products and experiences. Today we continue to collaborate with clients in transforming businesses and redefining industries through intelligent products, platforms, and services.

Requirements

Must-haves

So, why you?
Career growth is something that you are focused on and you recognize that GlobalLogic is the place where you can achieve your professional and personal aspirations.
20+ years of demand generation experience within a Campaign Management, Demand Generation, or Field Marketing role in a B2B professional services and/or SaaS company.
Strategic and creative thinker with strong planning, organizing, and problem-solving capabilities, and a passion for leveraging data, insights, trends, and on-ground industry intelligence to understand customer behavior.
Proven ability to build and nurture strong relationships with customers, stakeholders, ecosystem partners, and decision-makers across aligned industries.
Experience collaborating with sales and business leaders to develop insight-led strategies and campaigns that positively influence buyer behavior and accelerate growth.
Understanding of and experience with how to effectively apply artificial intelligence in the growth marketing process, to improve speed, quality and measurement.
Strong understanding of demand generation approaches, including digital, social, web, nurture programs, email, events, webinars, syndication, sponsorships, predictive, and conversational marketing.
Knowledge of personas, buyer journeys, campaign tactics, and content mapping across different stages of the funnel.
Strong project management skills with the ability to collaborate across cross-functional teams, prioritize high-impact initiatives, and manage multiple programs simultaneously.
Demonstrated analytical ability to track, measure, and report campaign ROI and performance metrics to executive leadership teams.
Strong communication and stakeholder management skills with a collaborative, team-oriented mindset.
High level of digital literacy with strong working knowledge of Excel, Salesforce, Marketo, and CRM platforms.
Build and drive industry-led GTM strategies
Liaise closely with the Global Growth Strategy and ABM Lead to support the development and execution of firm-wide growth strategies, ABM initiatives, and bespoke industry-specific campaigns.
Lead the development of targeted, insight-driven growth programs tailored to specific industries, accounts, and buyer personas.
Manage ICP (personas) development and GTM SWOT analysis for target industry segments, including account identification, competitive analysis, ecosystem collaboration, and channel strategy recommendations.
Lead the creation of strategic marketing content, including thought leadership, collateral, case studies, newsletters, and campaign communication assets, in collaboration with the Marketing Content Lead.
Recommend and shape campaign tactics across social media, communications, and digital demand generation channels while partnering with the Communications and Digital Marketing teams for execution and measurement.
Ensure seamless alignment and execution of marketing initiatives by collaborating across internal and external cross-functional teams.
Manage campaign sales enablement requirements, including campaign data, assets, and deliverables within the marketing portal.
Partner with the ABM Lead to support strategic industry accounts within the ABM program and identify upsell/cross-sell opportunities through 1:1 to 1:many campaigns.

Nice-to-haves

Sound knowledge of B2B marketing concepts with experience in marketing IT products/services preferred.
Bachelor’s degree in a relevant discipline; MBA preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: globallogic
Effort: medium

Benefits

Benefits detected in the listing.

401k

Pto

Professional Development