Director, BRAF/MEK Lung Marketing Indication and Strategy Lead at Pfizer

Job description

ROLE SUMMARY Pfizer Commercial Oncology is introducing the world to the next era of cancer care. With a growing portfolio of novel therapies, industry-leading R&D, and a goal of delivering eight breakthroughs by 2030 across major cancer types, we re translating cutting-edge science into market-shaping impact. Here, you ll partner with exceptional colleagues across scientific, medical, and manufacturing teams, backed by advanced digital and AI-enabled infrastructure and the authority to accelerate medicines from discovery to delivery. Guided by our values of courage, excellence, equity, and joy, you ll have the opportunity to stretch your skills and build a career that evolves with you—across teams, roles, and the Pfizer enterprise. Join us to make history — for patients, for their families, for the future. Braftovi (encorafenib) and MEKTOVI (binimetinib) are key to the Pfizer Oncology Precision Medicine franchise, with a strong future of growth through the end of the decade. The portfolio covers three indications: Metastatic Melanoma: BRAFTOVI MEKTOVI received approval in BRAF mutant metastatic melanoma in 2018 Colon Cancer: BRAFTOVI cetuximab received approval as the first and only targeted therapy in BRAF mutant metastatic colorectal cancer in April 2020; with full FDA approval and the expanded 1L indication for BRAFTOVI in combination with cetuximab and fluorouracil-based chemotherapy in 2026. Lung Cancer: Approval received for BRAF mutant metastatic lung cancer in 2023. BRAF Lung continues to grow and gain adoption in a highly competitive environment with targeted therapy and immuno-oncology treatment options. The Director, BRAF/MEK Lung Marketing Indication and Strategy Lead will report to the US Commercial Lung Cancer Team Lead This position requires strong strategic, analytical and execution skills, interpersonal and communication skills to enable cross-functional teams, and agility to learn and work across multiple stakeholders. ROLE RESPONSIBILITIES The Director, BRAF/MEK Lung Marketing Indication and Strategy Lead will manage all BRAF Lung-specific promotional strategy and assets, while working with other indication leads (melanoma and CRC) to develop the overall Pan-tumor/brand strategy as well as help shape strategy of consumer activities across the lung indication. Responsibilities include: Develop and execute Lung strategic plan and promotional efforts across all key stakeholders (i.e. HCPs, patients, advocacy, access stakeholders, health systems). Lead BRAF/MEK portion of Lung Field-Based Strategy Team (FBST) and build insights into BRAF/MEK lung promotional approach. Engage with field team members and KOLs as appropriate to stay up-to-date on BRAF Lung competitive landscape and key business drivers. Lead BRAF Lung messaging and execution for BRAFTOVI MEKTOVI and seamlessly integrate into promotional tactics Ensure BRAFTOVI MEKTOVI NSCLC is positioned appropriately in personal and non-personal promotional activities across the BRAFTOVI/MEKTOVI portfolio as well as the Lung Cancer portfolio (LORBRENA) Partner with analytics and forecasting teams on market research, performance metrics, and LE exercises Prepare and present key business updates to internal leadership Partner with Indication Leads to develop consumer strategy and media plan for BRAFTOVI MEKTOVI Collaborate with Indication Leads to develop consumer media plan and execution Serve as active member on advocacy cross-functional team to support partnership opportunities BASIC QUALIFICATIONS Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact. BA/BS required; advanced degree preferred 8 years of pharmaceutical marketing preferred; 7 years with MS/MBA Previous in-line US/global Marketing experience required Experience in working with different channels i.e. digital Has demonstrated experience that shows he/she has finger on the pulse of the customer and leverages omnichannel approach to impact behavior and mindset with speed and agility Strong project management skills, including ability to lead multiple projects simultaneously Ability to translate strategy and analysis to a tactical, executable level to drive brand success Strong team player with demonstrated ability to collaborate with experts from cross-functional areas Strong business acumen with excellent verbal and written communication skills for a wide variety of audiences, including senior management, including negotiation skills High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create and innovate Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance LAST DAY TO APPLY: 11/06/2026 The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview. Relocation assistance may be available based on business needs and/or eligibility. Candidates must be authorized to be employed in the U.S. by any employer. U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future. Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative. EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment pfizer.com . This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned. To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers . Marketing and Market Research

Requirements

Must-haves

Braftovi (encorafenib) and MEKTOVI (binimetinib) are key to the Pfizer Oncology Precision Medicine franchise, with a strong future of growth through the end of the decade.
The portfolio covers three indications: Metastatic Melanoma: BRAFTOVI MEKTOVI received approval in BRAF mutant metastatic melanoma in 2018
The Director, BRAF/MEK Lung Marketing Indication and Strategy Lead will report to the US Commercial Lung Cancer Team Lead
This position requires strong strategic, analytical and execution skills, interpersonal and communication skills to enable cross-functional teams, and agility to learn and work across multiple stakeholders.
Develop and execute Lung strategic plan and promotional efforts across all key stakeholders (i.e. HCPs, patients, advocacy, access stakeholders, health systems).
Lead BRAF/MEK portion of Lung Field-Based Strategy Team (FBST) and build insights into BRAF/MEK lung promotional approach.
Engage with field team members and KOLs as appropriate to stay up-to-date on BRAF Lung competitive landscape and key business drivers.
Lead BRAF Lung messaging and execution for BRAFTOVI MEKTOVI and seamlessly integrate into promotional tactics
Ensure BRAFTOVI MEKTOVI NSCLC is positioned appropriately in personal and non-personal promotional activities across the BRAFTOVI/MEKTOVI portfolio as well as the Lung Cancer portfolio (LORBRENA)
Partner with analytics and forecasting teams on market research, performance metrics, and LE exercises
Prepare and present key business updates to internal leadership
Partner with Indication Leads to develop consumer strategy and media plan for BRAFTOVI MEKTOVI
Collaborate with Indication Leads to develop consumer media plan and execution
Serve as active member on advocacy cross-functional team to support partnership opportunities
Previous in-line US/global Marketing experience required
Experience in working with different channels i.e. digital
Has demonstrated experience that shows he/she has finger on the pulse of the customer and leverages omnichannel approach to impact behavior and mindset with speed and agility
Strong project management skills, including ability to lead multiple projects simultaneously
Ability to translate strategy and analysis to a tactical, executable level to drive brand success
Strong team player with demonstrated ability to collaborate with experts from cross-functional areas
Strong business acumen with excellent verbal and written communication skills for a wide variety of audiences, including senior management, including negotiation skills
High-energy, proactive self-starter who has the initiative to function autonomously and the confidence and ingenuity to initiate, create and innovate

Nice-to-haves

BA/BS required; advanced degree preferred
8 years of pharmaceutical marketing preferred; 7 years with MS/MBA

Application prep

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Benefits

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Dental

Vision

401(K)