Head of Platform Marketing at Opengov

Job description

OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about OpenGov’s mission to power more effective and accountable government and the vision of high-performance government for every community at OpenGov.com opengov.com. JOB SUMMARY OpenGov's Head of Platform Marketing owns the platform narrative for the Public Service Platform and ensures it lands consistently across every GTM touchpoint. This is a senior individual contributor role reporting to the SVP of Marketing, for an expert writer and presenter who understands how B2B SaaS businesses work and can make a complex platform story feel clear and compelling to government buyers, field teams, and executives alike. RESPONSIBILITIES Platform Narrative - Own and evolve the platform narrative for the Public Service Platform, translating strategy into compelling content across every format: talk tracks, decks, video scripts, ad copy, onboarding material, and executive presentations - Define what the field needs to believe and say about the platform above the product-line level: the story that connects ERP, Community Ops, and AI into something a government buyer actually understands - Serve as the primary messaging counterpart to platform leadership: translating what is being built every week into content that resonates externally and keeps the field oriented as the platform evolves - Own the narrative for OG Assist as OpenGov's most strategic platform capability; multiple value propositions are emerging and this role ensures they land with clarity and specificity across every audience - Provide informed input on pricing and packaging decisions alongside platform leadership and growth marketing; brings the buyer and field perspective into those conversations without owning the outcome - Make AI capabilities feel practical and specific to government buyers, not like a feature list - Advise on platform narrative consistency across major external moments: analyst briefings, executive keynotes, conference presence GTM Activation - Ensure the platform story is consistent everywhere it shows up: seller pitches, PS and CS decks, onboarding, analyst briefings, press, and customer stories - Set and hold the bar for what on-narrative content looks like; this is not about owning every output, it is about making sure nothing leaves misaligned - Resolve conflicts before content reaches the field: AEs, CSMs, PS, and Support will surface competing needs and this role makes the call - Create the conditions for GTM teams to stay excited about what we are building, not just informed about it; this person sets the pace and energy, not just the content - Drive adoption of new capabilities with sellers, implementation teams, and customers; adoption is the metric, not completion of a training session - Present and deliver directly when the moment calls for it; this person is credible in a room with AEs, CSMs, and executives alike - Guide and influence cross-functional partners on platform messaging without direct authority Writing & Storytelling - Write copy that field teams read, believe, and use; not decks that get forgotten - Own the work that cannot be automated: the judgment call, the room read, the narrative that only lands because a human made it - Partner with growth marketers, comms, and product engineers to make sure launch moments land with the field, not just in a Slack announcement - Lead customer-facing content (stories, case studies, enablement materials) that reflects the platform story accurately REQUIREMENTS AND PREFERRED EXPERIENCE - 8+ years of experience in product marketing, platform marketing, or a GTM-adjacent role at a B2B SaaS company required - Expert ability to write with clarity and precision: takes complex platform stories and makes them feel specific and urgent to a buyer audience required - Deep understanding of how a SaaS business works: what drives pipeline, how AEs sell, how CSMs retain, what PS is actually doing in a deployment required - Technical fluency sufficient to work directly with product engineers and translate what they built into something a buyer cares about required - High agency: sees the gap, fills it, does not wait to be asked required - Exec presence: can own a room and deliver the story live, not just write it required - Demonstrated AI fluency: directs AI-assisted workflows, assesses output quality, and builds for augmentation rather than treating AI as a search engine required - Government technology or regulated industry experience preferred COMPENSATION: Atlanta, GA: $170,000 - $190,000 On target ranges above include base plus a portion of variable compensation that is earned based on company and individual performance. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location. WHY OPENGOV? A Mission That Matters. At OpenGov, public service is personal. We are passionate about our mission to power more effective and accountable government. Government that operates efficiently, adapts to change, and strengthens public trust. Some people say this is boring. We think it’s the core of our democracy. Opportunity to Innovate The next great wave of innovation is unfolding with AI, and it will impact everything—from the way we work to the way governments interact with their residents. Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government. We’ve touched 2,000 communities so far, and we’re just getting started. A Team of Passionate, Driven People This isn’t your typical 9-to-5 job; we operate in a fast-paced, results-driven environment where impact matters more than simply clocking in and out. Our global team of 800+ employees is united in our commitment to challenge the status quo. OpenGov is headquartered in San Francisco and has offices in Atlanta, Boston, Chicago, Dubuque, Dallas, and Pune. A Place to Make Your Mark We pride ourselves on our performance-based culture, where every employee is encouraged to jump in head-first and take action to help us improve. If you have a great idea, we want to hear it. Excellent performance is recognized and rewarded, and we love to promote from within. Benefits That Work for You Enjoy an award-winning workplace with the benefits to match, including: - Comprehensive healthcare options for individuals and families - Flexible vacation policy and paid company holidays - 401(k) with company match - Paid parental leave, wellness stipends, and HSA contributions - Professional development and growth opportunities - A collaborative office environment with weekly catered lunches.

Requirements

Must-haves

Platform Narrative
Define what the field needs to believe and say about the platform above the product-line level: the story that connects ERP, Community Ops, and AI into something a government buyer actually understands
Serve as the primary messaging counterpart to platform leadership: translating what is being built every week into content that resonates externally and keeps the field oriented as the platform evolves
Own the narrative for OG Assist as OpenGov's most strategic platform capability; multiple value propositions are emerging and this role ensures they land with clarity and specificity across every audience
Provide informed input on pricing and packaging decisions alongside platform leadership and growth marketing; brings the buyer and field perspective into those conversations without owning the outcome
Make AI capabilities feel practical and specific to government buyers, not like a feature list
Advise on platform narrative consistency across major external moments: analyst briefings, executive keynotes, conference presence
GTM Activation
Ensure the platform story is consistent everywhere it shows up: seller pitches, PS and CS decks, onboarding, analyst briefings, press, and customer stories
Set and hold the bar for what on-narrative content looks like; this is not about owning every output, it is about making sure nothing leaves misaligned
Resolve conflicts before content reaches the field: AEs, CSMs, PS, and Support will surface competing needs and this role makes the call
Create the conditions for GTM teams to stay excited about what we are building, not just informed about it; this person sets the pace and energy, not just the content
Drive adoption of new capabilities with sellers, implementation teams, and customers; adoption is the metric, not completion of a training session
Present and deliver directly when the moment calls for it; this person is credible in a room with AEs, CSMs, and executives alike
Guide and influence cross-functional partners on platform messaging without direct authority
Writing & Storytelling
Write copy that field teams read, believe, and use; not decks that get forgotten
Own the work that cannot be automated: the judgment call, the room read, the narrative that only lands because a human made it
Partner with growth marketers, comms, and product engineers to make sure launch moments land with the field, not just in a Slack announcement
Lead customer-facing content (stories, case studies, enablement materials) that reflects the platform story accurately
8+ years of experience in product marketing, platform marketing, or a GTM-adjacent role at a B2B SaaS company required
Expert ability to write with clarity and precision: takes complex platform stories and makes them feel specific and urgent to a buyer audience required
Deep understanding of how a SaaS business works: what drives pipeline, how AEs sell, how CSMs retain, what PS is actually doing in a deployment required

Nice-to-haves

Government technology or regulated industry experience preferred

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: ashby
Effort: quick

Benefits

Benefits detected in the listing.

Vision

401(K)

Parental Leave

Wellness

Professional Development