Job description

Shape and orchestrate integrated marketing campaigns that drive measurable business impact in the retail and consumer goods industry. As our Campaign Lead, you'll translate market opportunities into data-driven campaigns while serving as the strategic bridge between go-to-market strategy and cross-functional execution teams. At EPAM, your contributions go beyond the ordinary. Whether in operations, consulting, or design, you'll find a collaborative environment, opportunities for growth, and the chance to make a global impact alongside industry leaders. Req# 1054582499 Responsibilities: • Translate retail and consumer goods business priorities into focused integrated campaign strategies aligned to digital transformation capabilities • Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages • Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints • Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution • Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials • Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement Requirements: • Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field • 6–8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy • Proven experience managing global or multi-regional marketing campaigns • Experience in technology, consulting, professional services, digital transformation, or enterprise software environments • Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation • Excellent stakeholder management and cross-functional collaboration skills • Strong analytical, project management, and communication skills • Experience with marketing automation, CRM, reporting, and campaign management platforms • Experience with ABM programs and platforms. Analytical mindset with experience using data, engagement signals, CRM and marketing performance insights to optimize campaign impact Nice to have: • Bachelor's degree in Marketing, Project Management, Business, Communications, or related field • 6-8 years of experience in B2B retail and consumer goods marketing, integrated campaigns, or go-to-market strategy • Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments • Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies • Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills • Experience with marketing automation, CRM, and campaign management platforms • Familiarity with ABM programs and ability to use data insights to optimize campaign impact

Requirements

Must-haves

Req# 1054582499
Translate retail and consumer goods business priorities into focused integrated campaign strategies aligned to digital transformation capabilities
Define comprehensive campaign strategy including audience segmentation, messaging, positioning, and channel mix across awareness and consideration stages
Own campaign planning, orchestration, and performance measurement across global programs and customer touchpoints
Partner with cross-functional teams including GTM, Content, Digital, Field Marketing, Sales, and Marketing Operations for coordinated execution
Guide campaign narrative and content requirements across thought leadership, webinars, paid media, events, and sales enablement materials
Track and optimize campaign performance using engagement metrics, pipeline progression, and ROI analysis to drive continuous improvement
Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field
6–8 years of experience in B2B Retail & Consumer Goods marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy
Proven experience managing global or multi-regional marketing campaigns
Experience in technology, consulting, professional services, digital transformation, or enterprise software environments
Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation
Excellent stakeholder management and cross-functional collaboration skills
Strong analytical, project management, and communication skills
Experience with marketing automation, CRM, reporting, and campaign management platforms
Experience with ABM programs and platforms. Analytical mindset with experience using data, engagement signals, CRM and marketing performance insights to optimize campaign impact
6-8 years of experience in B2B retail and consumer goods marketing, integrated campaigns, or go-to-market strategy

Nice-to-haves

Bachelor's degree in Marketing, Project Management, Business, Communications, or related field
Proven experience managing global or multi-regional marketing campaigns in technology or professional services environments
Strong understanding of audience segmentation, customer journeys, and pipeline generation methodologies
Excellent stakeholder management and cross-functional collaboration abilities with strong analytical and project management skills
Experience with marketing automation, CRM, and campaign management platforms
Familiarity with ABM programs and ability to use data insights to optimize campaign impact

Application prep

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Keywords to mirror

Platform: epam
Effort: medium