Senior Vice President, Paid Media Marketing

• SVP, Paid Media Marketing
• We’re seeking a future team member for the role of SVP, Paid Media Marketing to join our Marketing team. This role is located in New York City.
• In this role, you’ll make an impact in the following ways:
• Define and lead BNY’s global paid media strategy in alignment with enterprise brand, business, and client growth priorities.
• Build paid media programs designed primarily for B2B audiences, with a strong focus on precision targeting, niche segments, and high-value decision-makers rather than broad consumer scale.
• Manage paid media investment with a disciplined approach, optimizing relatively modest budgets for maximum efficiency, effectiveness, and measurable business impact.
• Prioritize quality of audience reach over volume, using data, account-based marketing principles, and advanced segmentation to connect with institutional, intermediary, and specialized client audiences.
• Partner closely with brand, content, product marketing, analytics, digital, regional marketing, and business stakeholders to ensure paid media supports integrated campaign objectives and commercial priorities.
• Establish a rigorous measurement framework that links media performance to brand outcomes, engagement, lead quality, pipeline influence, and other business-relevant KPIs.
• Evaluate and select the right channel mix across search, social, programmatic, direct buys, and emerging platforms based on audience behavior, business value, and return on investment.
• Lead agency and external partner relationships, setting clear expectations on strategy, execution, testing, reporting, governance, and cost management.
• Ensure all paid media activity complies with legal, regulatory, risk, privacy, and brand standards across markets, while continuously improving operating models, testing approaches, and campaign performance.
• Collaborate across organic social and SEO/GEO functions, all reporting to the Director of Brand Visibility Channels. Role in an individual contributor who will partner closely with an associate team member.
• To be successful in this role, we’re seeking the following:
• Bachelor’s degree
• Deep expertise in B2B paid media, including audience-first planning, account-based approaches, long-consideration buying journeys, and optimization toward business outcomes rather than consumer-scale metrics.
• Demonstrated ability to market effectively to niche and hard-to-reach audiences, including senior business decision-makers, institutional buyers, ultra high net worth individuals, and specialized segments.
• Strong commercial and analytical mindset, with a track record of managing smaller budgets strategically and proving impact through disciplined measurement and optimization.
• Advanced knowledge of paid search, paid social, programmatic, publisher partnerships, audience targeting, attribution, testing, and performance reporting.
• Experience operating successfully in regulated environments with strong understanding of governance, compliance, privacy, approval processes, and reputational risk considerations.
• Proven ability to influence, including managing agencies, influencing senior stakeholders, and working across global, regional, and cross-functional teams.
• Ability to translate complex business objectives into clear media strategies, execution plans, and actionable insights for both marketing and executive audiences.
• Strong communication, judgment, and prioritization skills, with the ability to balance brand building, business performance, and operational discipline.
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