Job description

The Senior Director Marketing, Americas will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics. Job Duties / Responsibilities may include, but are not limited to: Define and execute the Americas marketing strategy in alignment with global priorities and annual operating plans for all business units in the region Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiences Oversee digital assets, social platforms and communities, and product website content across the region Establish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across Americas markets and hubs Partner with country teams to translate regional consumer (B2C) and commercial (B2B) strategies into winning local marketing plans and executions Drive volume, profitability, and market share growth through rigorous strategy, deep market insight, and advanced analytics Position consumer insights as a competitive advantage by enabling data driven decisions that enhance the consumer experience and make Goodyear easier to buy, own, and recommend Lead Americas Marketing and Insights & Analytics across Media, Content, CRM, Websites, and Analytics Translate global brand strategy into effective regional and local executions Ensure integrated marketing delivery aligned with product and regional plans Provide Americas input into Global Marketing strategy Lead segmentation, targeting, and consumer trend analysis Oversee propensity modeling and first party research Deliver actionable insights to drive growth and satisfaction Lead digital and website analytics, marketing mix modeling, attribution, and predictive analytics to improve ROI Analyze commercial, product, pricing, and network performance Deliver competitive and strategic insights to support decision making Key Experience Degree in Business, Marketing, Analytics, or related field preferred Minimum 15 years of progressive marketing experience in a global consumer products organization, including leadership of large, multi-functional, and geographically dispersed teams Proven track record in developing and executing regional or global marketing and analytics strategies Experience across brand marketing, media, digital, analytics, or insights strongly preferred Key Skills Expertise in brand, digital, and consumer marketing supported by advanced analytics Strong strategic, analytical, and commercial judgment Proven leader with ability to influence senior stakeholders and collaborate cross functionally Deep understanding of data and insight generation, translating analytics into business actions Clear, effective communicator and leader in multi-cultural, multi market environments #LI-FA1 Goodyear is one of the world s largest tire companies. It employs about 63,000 people and manufactures its products in 48 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500. Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.

Requirements

Must-haves

Job Duties / Responsibilities may include, but are not limited to:
Define and execute the Americas marketing strategy in alignment with global priorities and annual operating plans for all business units in the region
Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends
Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiences
Oversee digital assets, social platforms and communities, and product website content across the region
Establish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across Americas markets and hubs
Partner with country teams to translate regional consumer (B2C) and commercial (B2B) strategies into winning local marketing plans and executions
Drive volume, profitability, and market share growth through rigorous strategy, deep market insight, and advanced analytics
Position consumer insights as a competitive advantage by enabling data driven decisions that enhance the consumer experience and make Goodyear easier to buy, own, and recommend
Lead Americas Marketing and Insights & Analytics across Media, Content, CRM, Websites, and Analytics
Translate global brand strategy into effective regional and local executions
Ensure integrated marketing delivery aligned with product and regional plans
Provide Americas input into Global Marketing strategy
Lead segmentation, targeting, and consumer trend analysis
Oversee propensity modeling and first party research
Deliver actionable insights to drive growth and satisfaction
Lead digital and website analytics, marketing mix modeling, attribution, and predictive analytics to improve ROI
Analyze commercial, product, pricing, and network performance
Deliver competitive and strategic insights to support decision making
Key Experience
Minimum 15 years of progressive marketing experience in a global consumer products organization, including leadership of large, multi-functional, and geographically dispersed teams
Proven track record in developing and executing regional or global marketing and analytics strategies

Nice-to-haves

Degree in Business, Marketing, Analytics, or related field preferred
Experience across brand marketing, media, digital, analytics, or insights strongly preferred

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: workday
Effort: long