Description
Supports with the progress and day⁃to⁃day management of all Global Product Marketing programs (e.g. innovation, assortment and pricing strategy, global promotional initiatives and development of the global marketing calendar). Collaborates with and supports leaders of Global Marketing, Product Marketing and Cross Functional teams to help identify and develop product strategies supporting sales growth, profitability, brand equity and competitive position.
KEY RESPONSIBILITIES
Marketing Programs
• Execute innovative product development and pipeline strategy in support of brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers
• With oversight of Director, own product marketing briefs from Concept stage to execution and/or hand off
• Serve as project manager for marketing stage gates and deliverables on programs: consistently communicating key milestones to team and cross⁃functional partners
• Develop and demonstrate deep understanding of NPL processes and workstreams beyond Marketing (e.g. packaging, supply chain/sourcing, creative / design)
• Partner with Director on management of program financials including COGS (from concept to feasibility to final approval) and global forecasting guidelines (in partnership with GBP)
• For GPM projects, partner with Director and VP to present program strategies and marketing briefs to brand leadership, regional partners and cross⁃functional teams
• Act as an authoritative source for all program information, with a critical focus on accuracy and clarity in all key communications, particularly between the Global and Regional levels, Proactively communicate important program updates to brand/team/regional leaders with appropriate urgency
• Build and maintain strong cross⁃functional partnerships to efficiently keep initiatives moving forward on schedule and on budget
Business Analysis
• Own marketing⁃driven business reporting and analytics: on an ongoing basis (monthly/quarterly), manage the collection and analysis of brand shipment and sell⁃through data as well as market/category data, for sharing within the brand
• Collaborate with GPM team to execute annual SKU rationalization and ongoing portfolio analysis exercises in order to maintain productivity and profitability for the brand
• Partner with Director on initial analysis on external product financials (e.g. sizing and pricing)
Competitive Analysis
• In partnership with GPM team, compile and analyze market intelligence/competitive information, make recommendations, when relevant, to seize market opportunities or adjust program elements, Manage regular sharing of information with GPM and cross⁃functional teams
Qualifications
• Position requires 3+ years of related work experience, haircare experience preferred
• Should be a self⁃starter with a keen ability to work on multiple projects
• Must be highly detail oriented, proactive, strong follow through and ability to multi task
• Demonstrates ownership of programs, embracing both big picture objectives
• Must possess excellent communication, analytical, creative and computer skills
• Must be flexible and determined, possessing the ability to handle a multitude of projects
• Must be an excellent team player, possessing the ability to build, foster and nurture strong relationships and gain the respect of members of the cross⁃functional and affiliate teams