Job description

A lot of people think health insurance could be better. At Wellmark, we agree. That's why we're working to make health care coverage more affordable, easier to access, and simpler to use, so the people we serve get the care they need with confidence. As a Marketing Strategy Manager, you will help shape how Wellmark brings value to employer groups, producers, consultants, and other key business audiences. You'll partner across marketing, sales, account management, analytics, and business teams to translate customer insights, market intelligence, and business priorities into strategies that support growth, strengthen relationships, and advance our position in the market. The ideal candidate is a strategic marketer who enjoys connecting business goals, customer needs, and market opportunities to create actionable marketing plans. You have experience developing value propositions, supporting sales enablement efforts, contributing to campaign and go-to-market strategies, and influencing stakeholders across complex organizations. You are comfortable working through ambiguity, building strong partnerships, and helping teams align around a common vision. You combine analytical thinking with creativity, using data and insights to uncover opportunities, shape recommendations, and measure results. Above all, you bring a customer-centered mindset, strong business acumen, and a passion for helping customers and business partners better understand the value Wellmark delivers. Required: • Bachelor’s degree in marketing or related field, or direct and relevant work experience. • Minimum of 5 years of experience in brand, performance, or digital marketing, with progressive responsibility for developing marketing strategies. • Analytical and strategic thinker who synthesizes and translates business insights into clear recommendations and effective marketing strategies. • Understanding of marketing measurement and analytics to evaluate performance and inform decisions that improve marketing effectiveness. • Demonstrated track record of owning and delivering measurable marketing and business outcomes through data-informed decision-making. • Strong written and verbal communication skills, with the ability to clearly and persuasively present recommendations and influence stakeholders. • Ability to serve as a strategic advisor, partnering with stakeholders to frame decisions, prioritize opportunities, and align on paths to achieve business goals. • Strong problem-solving skills and ability to collaborate effectively across cross-functional teams. • Proactive, self-directed professional with strong planning, prioritization, and organizational skills; effectively manages multiple initiatives and adapts to evolving business needs and market conditions. • Ability build and maintain effective relationships with peers, stakeholders, and external partners to drive results. • Proficiency with marketing technology platforms to execute and optimize elements of marketing campaigns. • Proficiency with Microsoft Office tools (Word, Excel, PowerPoint) and AI-enabled productivity tools, including Copilot, to support efficient content development, analysis, and communication. Preferred: • Experience developing customer-centric, omnichannel marketing strategies that deliver personalized experiences across the buyer journey. • Experience marketing to consumer or business audiences for health insurance, insurance, financial services, or other regulated industries. • Experience working with third-party sales channels as a growth driver. • Experience with account-based marketing (ABM) programs and platforms. • Advanced degree. a. Analyze business and marketing data, along with market trends, customer insights, and competitive insights to identify opportunities and inform strategy. b. Think strategically and holistically to connect insights across the business, translating them into effective strategies to drive business outcomes. Document information in strategic assignment briefs that establish clear marketing goals, KPIs, and measurement plans. c. Define value propositions, positioning, and audience prioritization to guide marketing programs. d. Lead the creation and delivery of strategic artifacts, including but not limited to strategic assignment briefs, marketing roadmaps, budgets, and customer personas and journey maps for collaborative planning. e. Partner with channel owners, creative teams, analytics, execution leaders and others across the business to ensure ongoing strategic alignment and consistency across initiatives. f. Serve as strategic advisor to business stakeholders by framing marketing decisions, prioritizing opportunities and recommending paths forward to achieve business goals. g. Develop and apply measurement strategies and test-and-learn approaches to evaluate performance; interpret results to diagnose drivers and gaps and recommend strategic adjustments to optimize marketing effectiveness. h. Communicate strategic recommendations and performance insights to stakeholders and leadership audiences. i. Contribute to near and long-term marketing planning in partnership with team leadership. j. Other duties as assigned. An Equal Opportunity Employer The policy of Wellmark Blue Cross Blue Shield is to recruit, hire, train and promote individuals in all job classifications without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or any other characteristic protected by law. Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact us at careers@wellmark.com Please inform us if you meet the definition of a " Covered DoD official ". At this time, Wellmark is not considering applicants for this position that require any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please refer to the following resources: Nonimmigrant Workers and Green Card for Employment-Based Immigrants Wellmark supports and expects the responsible use of AI for our workforce! We welcome the responsible use of these tools by job seekers as well and are interested in learning from you; you will have an opportunity in the application process to share which tools you used and how you applied them.

Requirements

Must-haves

Bachelor’s degree in marketing or related field, or direct and relevant work experience.
Minimum of 5 years of experience in brand, performance, or digital marketing, with progressive responsibility for developing marketing strategies.
Analytical and strategic thinker who synthesizes and translates business insights into clear recommendations and effective marketing strategies.
Understanding of marketing measurement and analytics to evaluate performance and inform decisions that improve marketing effectiveness.
Demonstrated track record of owning and delivering measurable marketing and business outcomes through data-informed decision-making.
Strong written and verbal communication skills, with the ability to clearly and persuasively present recommendations and influence stakeholders.
Ability to serve as a strategic advisor, partnering with stakeholders to frame decisions, prioritize opportunities, and align on paths to achieve business goals.
Strong problem-solving skills and ability to collaborate effectively across cross-functional teams.
Proactive, self-directed professional with strong planning, prioritization, and organizational skills; effectively manages multiple initiatives and adapts to evolving business needs and market conditions.
Ability build and maintain effective relationships with peers, stakeholders, and external partners to drive results.
Proficiency with marketing technology platforms to execute and optimize elements of marketing campaigns.
Proficiency with Microsoft Office tools (Word, Excel, PowerPoint) and AI-enabled productivity tools, including Copilot, to support efficient content development, analysis, and communication.

Nice-to-haves

Experience developing customer-centric, omnichannel marketing strategies that deliver personalized experiences across the buyer journey.
Experience working with third-party sales channels as a growth driver.
Experience with account-based marketing (ABM) programs and platforms.
Advanced degree.
a. Analyze business and marketing data, along with market trends, customer insights, and competitive insights to identify opportunities and inform strategy.
c. Define value propositions, positioning, and audience prioritization to guide marketing programs.
d. Lead the creation and delivery of strategic artifacts, including but not limited to strategic assignment briefs, marketing roadmaps, budgets, and customer personas and journey maps for collaborative planning.
e. Partner with channel owners, creative teams, analytics, execution leaders and others across the business to ensure ongoing strategic alignment and consistency across initiatives.
f. Serve as strategic advisor to business stakeholders by framing marketing decisions, prioritizing opportunities and recommending paths forward to achieve business goals.
g. Develop and apply measurement strategies and test-and-learn approaches to evaluate performance; interpret results to diagnose drivers and gaps and recommend strategic adjustments to optimize marketing effectiveness.
h. Communicate strategic recommendations and performance insights to stakeholders and leadership audiences.
i. Contribute to near and long-term marketing planning in partnership with team leadership.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

goai

Platform: smartrecruiters
Effort: medium

Benefits

Benefits detected in the listing.

Health Insurance

Vision