Job description

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. Responsibilities - Lead user research for the short video business to help the team understand user preferences and behaviors across various markets. - Manage research projects from defining objectives to delivering actionable insights, including study design, execution, and reporting. - Identify growth opportunities and recommend strategies based on in-depth understanding of user needs and business goals. - Work closely with cross-functional teams to proactively propose and prioritize research initiatives that align with business priorities. Minimum Qualifications: - Bachelor's degree or higher in fields such as Psychology, Statistics, Sociology, Marketing, Economics, International Trade, or a related field. - At least 1 year of experience in market and user research, with expertise in conducting qualitative and quantitative studies. Preferred Qualifications: - Experience with international research. - Self-motivated and curious, with a willingness to explore new approaches. Comfortable managing multiple tasks and working in a fast-paced environment. - Strong team player with excellent communication and influencing skills, capable of managing projects independently. - Proficient in statistical tools such as SPSS and SQL; experience in big data analysis is an advantage.

Requirements

Must-haves

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Lead user research for the short video business to help the team understand user preferences and behaviors across various markets.
Manage research projects from defining objectives to delivering actionable insights, including study design, execution, and reporting.
Identify growth opportunities and recommend strategies based on in-depth understanding of user needs and business goals.
Work closely with cross-functional teams to proactively propose and prioritize research initiatives that align with business priorities.
Bachelor's degree or higher in fields such as Psychology, Statistics, Sociology, Marketing, Economics, International Trade, or a related field.
At least 1 year of experience in market and user research, with expertise in conducting qualitative and quantitative studies.

Nice-to-haves

Experience with international research.
Self-motivated and curious, with a willingness to explore new approaches. Comfortable managing multiple tasks and working in a fast-paced environment.
Strong team player with excellent communication and influencing skills, capable of managing projects independently.
Proficient in statistical tools such as SPSS and SQL; experience in big data analysis is an advantage.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

sql

Platform: tiktok
Effort: medium