Job description

About Us Applecart is the leading technology company that C-suites rely on to reach business-critical decision makers. The most important decisions are made by the hardest people to reach and influence. Historically, C-suite leaders have lacked the tools to reach the stakeholders who matter most to their business. The C-suites of hundreds of Fortune 500 companies, major agencies, trade associations, nonprofits, and governments use Applecart to put their best content in front of business-critical decision makers and those they trust — from policymakers and investors to CEOs, key employees, members of the media and more. Decision makers are informed by what they read, learn from advisors, hear from colleagues, and discuss with family and friends. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. Applecart’s platform uses publicly available data to map billions of social relationships between nearly every American adult and enable clients to deliver content directly to decision makers and those who matter most to them. We are hiring a Director of Product Management, Measurement in our New York City office. About the Role: Our Decision Maker Targeting products are a critical part of our clients’ strategic execution. Applecart is used as an amplification layer for their ongoing communications with a broad cross-section of key stakeholders. Quantifying the impact of using Applecart audiences across all of these communication strategies is essential to our clients’ success. In this critical role, you will drive the product vision and execution of our measurement and insights products as we grow our offering and client base. The ideal candidate would combine enterprise product expertise with a deep technical understanding of media measurement and/or research methods. What You’ll Do: Define and build the next generation of our Measurement & Optimization offerings in collaboration with a cross-functional team of engineers, data scientists, product managers, and sales and client service leads Own the product strategy, business planning, roadmap and requirements definition for your own product offering Evangelize product solutions with internal teams, clients and industry partners Collect user and client feedback via both direct and indirect channels and translate them into product requirements where applicable Collaborate with key clients on implementation strategy and adoption of new features Manage high visibility product launches and define and track KPIs to measure success and identify ongoing improvements This role may also manage 1-2 Product Managers under them Experiences and Capabilities You Bring: Experience and domain expertise: 8+ years of experience in a product management role, including 3+ years managing direct reports Deep understanding of digital marketing, advertising technology, market research, or a similar industry, with specific expertise in media effectiveness measurement Hands-on familiarity with the data that flows out of the ad tech stack — DSPs (e.g., DV360, The Trade Desk, Amazon DSP), ad servers, and SSPs —including log-level/impression-level data, bid and delivery signals, and audience and taxonomy data Personally rolled out measurement technology solutions to large enterprises and/or their agencies, owning both the client-facing reporting layer and the underlying methodology Leading mixed-discipline teams: Proven track record leading mixed-discipline teams where you are the connective tissue between functions — partnering with data scientists on methodology and model validation, with analysts on insight generation and QA, with engineers on data pipelines and platform tradeoffs, and mentoring junior PMs on scoping and execution You can translate a statistical approach into a client-ready narrative, and a client asks into a well-specified technical requirement Experience working closely and managing asynchronous communication with a geographically distributed team Technical depth: Strong SQL — you write your own queries against large datasets to validate outputs, size opportunities, and debug discrepancies rather than waiting on a ticket Experience owning products built on big-data platforms such as Spark/Databricks, BigQuery, Redshift, or Snowflake, with a working understanding of batch vs. streaming, partitioning, cost/performance tradeoffs, and why a pipeline change can move a client-facing number Experience shipping a client-facing application end to end — you have owned a standalone product surface, not just a reporting feed or an internal tool. That includes partnering with design on information architecture and UX for complex, data-dense interfaces; making deliberate calls on self-serve vs. guided workflows; and handling the realities of a production app such as onboarding, permissions and multi-tenancy, performance under real query loads, and instrumentation to understand how clients actually use it This is a hybrid role. Work from home on Monday and Friday and in Applecart’s New York City office Tuesday through Thursday. Compensation: Our compensation package consists of three components: (i) a base salary, (ii) annual cash bonus, and (iii) generous equity compensation. The base salary range for this role is between $220,000 to $250,000, based on the candidate's experience and skills relative to the requirements listed above. The salary range provided is exclusive of discretionary annual cash bonus and equity compensation. The salary range provided for this role is specific to candidates located in the New York City area. A few facts about us: Applecart’s platform has been used by hundreds of industry-leading clients spanning Fortune 500 companies like Blackstone and Intuit, leading nonprofit organizations like the Environmental Defense Fund, and top-tier advertising and communications agencies like Teneo, FGS, Weber Shandwick, and OMD. Applecart is growing quickly — over the last 4 years, we’ve increased our revenue by 10X, grown our headcount by almost 5X, and we’re cashflow positive. Our senior leadership team includes two members of the Forbes 30 under 30 list for Marketing and Advertising, the former Head of Product at Moat, Oracle’s online ad measurement platform, a former senior White House advisor, early sales and talent leaders from Google and Twitter, two of the Democratic Party’s most successful pollsters and strategists, and alums of top-tier organizations like Bain & Company, Amazon and Simpson Thacher. Applecart raised a $100M Series C from Blackstone’s tech growth fund at the end of 2025. The company’s other investors include Bain & Company, global sports, entertainment and marketing giant Endeavor, KKR Co-Founder Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, former Fortune 50 and advertising agency CEOs, and a number of well-known venture capitalists. Ari Emanuel, CEO of TKO and Executive Chairman of WME, Wayne Berman, Blackstone’s Head of Global Government Affairs, and Risa Heller, CEO of HELLER, serve on our board. Our work has been featured on Morning Joe on MSNBC, BloombergTV, and The Colbert Report, and in Axios, Semafor, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.

Requirements

Must-haves

Define and build the next generation of our Measurement & Optimization offerings in collaboration with a cross-functional team of engineers, data scientists, product managers, and sales and client service leads
Own the product strategy, business planning, roadmap and requirements definition for your own product offering
Evangelize product solutions with internal teams, clients and industry partners
Collect user and client feedback via both direct and indirect channels and translate them into product requirements where applicable
Collaborate with key clients on implementation strategy and adoption of new features
Manage high visibility product launches and define and track KPIs to measure success and identify ongoing improvements
This role may also manage 1-2 Product Managers under them
8+ years of experience in a product management role, including 3+ years managing direct reports
Deep understanding of digital marketing, advertising technology, market research, or a similar industry, with specific expertise in media effectiveness measurement
Personally rolled out measurement technology solutions to large enterprises and/or their agencies, owning both the client-facing reporting layer and the underlying methodology
You can translate a statistical approach into a client-ready narrative, and a client asks into a well-specified technical requirement
Experience working closely and managing asynchronous communication with a geographically distributed team
Strong SQL — you write your own queries against large datasets to validate outputs, size opportunities, and debug discrepancies rather than waiting on a ticket
This is a hybrid role. Work from home on Monday and Friday and in Applecart’s New York City office Tuesday through Thursday.
Applecart is growing quickly — over the last 4 years, we’ve increased our revenue by 10X, grown our headcount by almost 5X, and we’re cashflow positive.
Our work has been featured on Morning Joe on MSNBC, BloombergTV, and The Colbert Report, and in Axios, Semafor, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.

Nice-to-haves

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Keywords to mirror

sql

Platform: greenhouse
Effort: quick

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