Job description

Senior Manager, Product Marketing Goodheart-Willcox Publisher, Experts in Career and Technical Education (CTE), and an employee-owned company, is seeking a Senior Manager, Product Marketing. This role will drive growth and market impact for a leading portfolio of Health & Physical Education and Health Skills markets. As the Senior Manager, Product Marketing, you will lead go-to-market strategy, shape product positioning, and align cross-functional teams to deliver customer-focused solutions that accelerate revenue, strengthen market presence, and support success across the secondary education market. Our compensation is market based and takes into account a variety of factors including the candidate’s skill set, experience level, internal equity, and location. For this position, we anticipate the starting salary falling between $115,000 and $130,000 per year. In addition, the company makes a 10% contribution to the Employee Stock Ownership Plan and a 4% matching contribution to the 401(k). What you’ll do: Strategic Leadership & Business Growth • Develop and execute go-to-market strategies for Health & PE and Health Science product lines, ensuring alignment with business objectives, growth priorities, key customer accounts, and revenue goals. • Contribute to annual and long-range business planning by identifying market opportunities, growth strategies, and portfolio priorities. • Establish sales, market growth, and key customer account strategies in partnership with sales and editorial teams, contributing to forecasting, target setting, and revenue planning. • Help set and achieve product list sales targets. • Guide and align stakeholders across departments to drive strategic initiatives, prioritize investments and resources, and achieve organizational objectives. • Monitor, evaluate, and optimize business performance through defined goals, KPIs, and strategic metrics. Leadership & Talent Development • Lead product marketing, market development, research, and go-to-market execution. • Foster a culture of accountability, collaboration, innovation, and continuous improvement. • Play a role in helping to develop, mentor, and support professional growth and organizational effectiveness. • Provide guidance and support to Market Development Specialists and other marketing department team members as appropriate. Market Intelligence, Customer Insights & Product Strategy • Serve as a key voice of the customer by translating market feedback, customer needs, competitive intelligence, and industry trends into actionable business and product strategies. • Lead market research and analysis efforts to identify opportunities, risks, and emerging trends across Health & Physical Education and Health Sciences, as well as research and analysis efforts across the organization as needed. • Provide competitive positioning, market insights, and tools that support business growth and product differentiation. • Partner with editorial and digital product teams on product planning, portfolio strategy, research initiatives, and new product development. Cross-Functional Collaboration & Product Marketing • Collaborate with publishing, digital, marketing communications, customer success, and sales teams to ensure alignment and execution of product and key customer account strategies and goals. • Develop product positioning, messaging, and strategic marketing plans that strengthen brand awareness, drive adoptions and market share, and create sustainable competitive advantage. • Support corporate branding, promotional activities, and website communications to ensure alignment with product, portfolio, and key customer account strategies. • Establish effective processes for communicating market insights and research, and strategic priorities across stakeholder groups. Sales Enablement & Market Engagement • Develop and coordinate sales product training and enablement programs that support solution-selling approaches and sales effectiveness. • Establish and support a system and flow of product information and updates that inform and support the sales team’s effectiveness in closing new business. • Create messaging, competitive tools, and resources that support customer acquisition, retention, and business growth. • Present product strategies, market insights, and business priorities at sales meetings, sales product training sessions, conferences, and customer engagements. • Engage regularly with key customers and strategic accounts to support growth initiatives, strengthen relationships, and gather market feedback. • Partner with Marketing Communications to support campaigns and drive conference and industry event strategies to maximize brand visibility, customer engagement, and return on investment. • Partner with Customer Success to support customer journey activities and strategies such as presentations, implementations, training, and retention. Performance & Resource Management • Establish and monitor key performance indicators (KPIs) related to product adoption, market growth, sales enablement effectiveness, key customer accounts, and revenue performance. • Measure and communicate strategic outcomes, business impact, and progress against organizational objectives. • Develop and manage departmental budgets, resources, and external partnerships to ensure efficient execution and achievement of business goals. What you’ll bring: • Bachelor’s degree required. • Minimum of 7 years of experience in marketing, sales, and/or publishing experience with a progressive increase in responsibilities required. • Working knowledge of Marketing and Sales Automation software. • Experience in secondary and post-secondary educational publishing is a plus. • Teaching or Management experience is a plus. • Excellent organization, verbal, and written communication skills. • Ability to communicate effectively in person, online, by phone, and in writing with coworkers, authors, customers, and outside vendors. • Proficiency in Microsoft Office programs. What we offer: Goodheart-Willcox Publisher is an employee-owned company driven by our mission, “We Build Careers.” G-W has spent over a century building a culture that we are proud of and is centered around our Core Values of Do the Right Thing, Can-do Attitude, Roll Up Your Sleeves, Always Improving, and Collaborative Spirit . When you join our team, you will experience an environment of collaboration, empowerment, and respect. G-W prioritizes the health and well-being of our employees by offering carefully selected benefits and retirement options. Check out some of our generous benefits highlighted below: • Employee Stock Ownership Plan – a retirement plan that is 100% company funded • 401(k) with a company match • 3 Medical plan options • 2 Dental plan options • Vision plan • Generous Paid Time Off • Wellbeing Program • Cariloop – a Caregiver Concierge • Pet Insurance • Employee Assistance Program • Social Activities and Events Goodheart-Willcox Publisher provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, ancestry and marital status, and other protected classes, in accordance with applicable federal and state laws. In addition, Goodheart-Willcox Publisher complies with applicable state and local laws governing nondiscrimination of employment. This policy applies to all terms and conditions of employment, including, but not limited to hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training. Applicants must be legally authorized to work in the US. We do not sponsor applicants for work visas.

Requirements

Must-haves

Senior Manager, Product Marketing
Strategic Leadership & Business Growth
Develop and execute go-to-market strategies for Health & PE and Health Science product lines, ensuring alignment with business objectives, growth priorities, key customer accounts, and revenue goals.
Contribute to annual and long-range business planning by identifying market opportunities, growth strategies, and portfolio priorities.
Establish sales, market growth, and key customer account strategies in partnership with sales and editorial teams, contributing to forecasting, target setting, and revenue planning.
Help set and achieve product list sales targets.
Guide and align stakeholders across departments to drive strategic initiatives, prioritize investments and resources, and achieve organizational objectives.
Monitor, evaluate, and optimize business performance through defined goals, KPIs, and strategic metrics.
Leadership & Talent Development
Lead product marketing, market development, research, and go-to-market execution.
Foster a culture of accountability, collaboration, innovation, and continuous improvement.
Play a role in helping to develop, mentor, and support professional growth and organizational effectiveness.
Provide guidance and support to Market Development Specialists and other marketing department team members as appropriate.
Market Intelligence, Customer Insights & Product Strategy
Serve as a key voice of the customer by translating market feedback, customer needs, competitive intelligence, and industry trends into actionable business and product strategies.
Provide competitive positioning, market insights, and tools that support business growth and product differentiation.
Partner with editorial and digital product teams on product planning, portfolio strategy, research initiatives, and new product development.
Cross-Functional Collaboration & Product Marketing
Collaborate with publishing, digital, marketing communications, customer success, and sales teams to ensure alignment and execution of product and key customer account strategies and goals.
Develop product positioning, messaging, and strategic marketing plans that strengthen brand awareness, drive adoptions and market share, and create sustainable competitive advantage.
Support corporate branding, promotional activities, and website communications to ensure alignment with product, portfolio, and key customer account strategies.
Establish effective processes for communicating market insights and research, and strategic priorities across stakeholder groups.

Nice-to-haves

Experience in secondary and post-secondary educational publishing is a plus.
Teaching or Management experience is a plus.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: paycor
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off