Job description

Digital Marketing Specialist Hybrid Goodheart-Willcox Publisher, Experts in Career and Technical Education (CTE), and an employee-owned company, is seeking a Digital Marketing Specialist. This role will create compelling digital marketing assets that bring the G-W brand to life through engaging storytelling and strategic content. This position will follow a hybrid schedule, working a minimum of one day per week in our Tinley Park, Illinois office. Our compensation is market based and takes into account a variety of factors including the candidate’s skill set, experience level, internal equity, and location. For this position, we anticipate the starting salary falling between $60,000 and $68,000 per year. In addition, the company makes a 10% contribution to the Employee Stock Ownership Plan and a 4% matching contribution to the 401(k). What you’ll do: • Lead video strategy and creation for Marketing and Customer Success, with additional support for Human Resources projects, to strengthen G-W’s digital marketing presence and support key G-W titles and customers. • Create and edit approximately 50 promotional and Customer Success videos per year for key titles and customers, including product commercials, monthly webinar recordings, company presentations, and online product demos for use across web, e-mail, and social media campaigns. • Develop landing pages, PowerPoint presentations, webinars, and promotional collateral that support marketing campaigns, customer engagement, and sales enablement. • Provide state adoption marketing support by creating targeted outreach materials aligned to adoption opportunities and market needs. • Manage and grow the Goodheart-Willcox YouTube channel by overseeing content publishing, channel organization, content discoverability, and reporting. What you’ll bring: • Bachelor’s degree required. • Minimum of five years of marketing and/or sales experience with progressively increasing responsibilities required. • Working knowledge of contact management software, such as HubSpot, and social media platforms required. • Proficiency in Adobe Premiere Pro, Excel, PowerPoint, YouTube, and Microsoft Teams. • Strong English language, grammar, and usage skills sufficient to create marketing content that meets Goodheart-Willcox Marketing standards required. • Marketing and sales experience in educational publishing is a plus. • Graphic arts experience and proficiency with Adobe InDesign is a plus. What we offer: Goodheart-Willcox Publisher is an employee-owned company driven by our mission, “We Build Careers.” G-W has spent over a century building a culture that we are proud of and is centered around our Core Values of Do the Right Thing, Can-do Attitude, Roll Up Your Sleeves, Always Improving, and Collaborative Spirit . When you join our team, you will experience an environment of collaboration, empowerment, and respect. G-W prioritizes the health and well-being of our employees by offering carefully selected benefits and retirement options. Check out some of our generous benefits highlighted below: • Employee Stock Ownership Plan – a retirement plan that is 100% company funded • 401(k) with a company match • 3 Medical plan options • 2 Dental plan options • Vision plan • Generous Paid Time Off • Wellbeing Program • Cariloop – a Caregiver Concierge • Pet Insurance • Employee Assistance Program • Social Activities and Events Goodheart-Willcox Publisher provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, ancestry and marital status, and other protected classes, in accordance with applicable federal and state laws. In addition, Goodheart-Willcox Publisher complies with applicable state and local laws governing nondiscrimination of employment. This policy applies to all terms and conditions of employment, including, but not limited to hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training. Applicants must be legally authorized to work in the US. We do not sponsor applicants for work visas.

Requirements

Must-haves

Digital Marketing Specialist
Lead video strategy and creation for Marketing and Customer Success, with additional support for Human Resources projects, to strengthen G-W’s digital marketing presence and support key G-W titles and customers.
Develop landing pages, PowerPoint presentations, webinars, and promotional collateral that support marketing campaigns, customer engagement, and sales enablement.
Provide state adoption marketing support by creating targeted outreach materials aligned to adoption opportunities and market needs.
Manage and grow the Goodheart-Willcox YouTube channel by overseeing content publishing, channel organization, content discoverability, and reporting.
Bachelor’s degree required.
Minimum of five years of marketing and/or sales experience with progressively increasing responsibilities required.
Working knowledge of contact management software, such as HubSpot, and social media platforms required.
Proficiency in Adobe Premiere Pro, Excel, PowerPoint, YouTube, and Microsoft Teams.
Strong English language, grammar, and usage skills sufficient to create marketing content that meets Goodheart-Willcox Marketing standards required.

Nice-to-haves

Marketing and sales experience in educational publishing is a plus.
Graphic arts experience and proficiency with Adobe InDesign is a plus.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: paycor
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off