Job description

About Fundraise Up We’re Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design. Our platform is trusted by many of the world’s leading nonprofits, including UNICEF, the Alzheimer’s Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we’re recognized not just for our impact - but for the quality of the product we deliver. About The Role Fundraise Up is hiring a Senior Product Marketing Manager (GTM-focused) to own the go-to-market strategy and performance for new segments, defined as new verticals, customer types, and geographies across mid-market, enterprise, and strategic tiers. This is a senior, cross-functional leadership role that bridges Product, Demand Generation, Sales, Customer Success, and Content. The GTM PMM is accountable for driving measurable growth in new segments and by defining the audience, shaping the commercial strategy, orchestrating execution, and tracking business impact. You’ll be a key strategic partner to executives, guiding where and how Fundraise Up enters new segments, ensuring that every go-to-market motion is data-backed, aligned, and profitable. Key Responsibilities Own go-to-market strategy for new segments including defining audience, positioning, and success metrics, and taking that plan from validated opportunity to full execution in partnership with the Market Research PMM. Set and own commercial targets for each segment with RevOps and Sales, pipeline influenced, closed-won revenue, adoption, and report results directly to executive leadership. Run the GTM operating model end to end: milestones, owners, KPIs, and reporting cadence, keeping every launch aligned to company and marketing OKRs. Partner with Content, Rev Marketing, and Marketing Management to turn segment positioning into campaigns, case studies, and enablement assets built for each audience. Lead sales and CS enablement for new segments including messaging frameworks, playbooks, and talk tracks that give go-to-market teams real confidence in unfamiliar markets. Identify partner-specific opportunities with the Partnerships team and fold them into the broader segment plan. Drive senior-level alignment across Product, Sales, CS, and Marketing on priorities, timelines, and what winning looks like, and run quarterly GTM reviews that turn results into a clear call on scaling or cutting a segment. At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve. Skills and Qualifications Must-Haves 8-12+ years in Product Marketing, Go-to-Market Strategy, or Commercial Marketing within a high-growth B2B SaaS environment. Proven success leading cross-functional GTM launches tied to pipeline and revenue outcomes. Experience driving growth across multiple segments, whether by vertical, customer type, or geography. Experience running integrated GTM across a range of channels, including Google Ads, LinkedIn, Meta, content, social, partnerships, and lifecycle. Strong analytical mindset, with the ability to build and interpret data to measure adoption, pipeline impact, and ROI. Deep collaboration experience with Product, Demand Gen, Sales, CS, and Content teams. Executive-ready communication and presence, with the ability to influence senior stakeholders and shape decisions. Operates with urgency, ownership, and strategic clarity in fast-paced environments. Nice to Have Prior experience in the nonprofit solutions space. You'll Thrive Here If You… Treat ambiguity as the starting point, not a blocker - you build the plan instead of waiting for one. Take ownership of outcomes, not just deliverables, and hold yourself accountable to the number. Move comfortably between spreadsheet and stakeholder conversation, translating data into a decision. Give and take direct feedback without ego, because the segment's success matters more than being right. Get energy from stitching together Product, Sales, CS, and Marketing into one coordinated motion. Are honest about what isn't working and say so early, not after the quarter closes. Want to shape how Fundraise Up expands into new markets, not just execute someone else's playbook. Default to speed without cutting corners on rigor. Compensation The compensation range for this role is $157,000 - $171,000 OTE (On-Target Earnings). Final compensation will be determined based on relevant experience, skills, qualifications, alignment with the role's requirements and location. Perks & Benefits Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family. FSA and HSA Spending Account. 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday. 401(k) plan with company match. 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D. Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers). Generous home office stipend to support your remote workspace. Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars). Charitable giving program and paid volunteer time off with registered non-profits. ***Please note: All official correspondence from Fundraise Up will exclusively originate from the @fundraiseup.com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company.*** We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, or any other characteristic protected by applicable law in the countries where we operate.

Requirements

Must-haves

You’ll be a key strategic partner to executives, guiding where and how Fundraise Up enters new segments, ensuring that every go-to-market motion is data-backed, aligned, and profitable.
Own go-to-market strategy for new segments including defining audience, positioning, and success metrics, and taking that plan from validated opportunity to full execution in partnership with the Market Research PMM.
Set and own commercial targets for each segment with RevOps and Sales, pipeline influenced, closed-won revenue, adoption, and report results directly to executive leadership.
Run the GTM operating model end to end: milestones, owners, KPIs, and reporting cadence, keeping every launch aligned to company and marketing OKRs.
Partner with Content, Rev Marketing, and Marketing Management to turn segment positioning into campaigns, case studies, and enablement assets built for each audience.
Lead sales and CS enablement for new segments including messaging frameworks, playbooks, and talk tracks that give go-to-market teams real confidence in unfamiliar markets.
Identify partner-specific opportunities with the Partnerships team and fold them into the broader segment plan.
Skills and Qualifications
8-12+ years in Product Marketing, Go-to-Market Strategy, or Commercial Marketing within a high-growth B2B SaaS environment.
Proven success leading cross-functional GTM launches tied to pipeline and revenue outcomes.
Experience driving growth across multiple segments, whether by vertical, customer type, or geography.
Experience running integrated GTM across a range of channels, including Google Ads, LinkedIn, Meta, content, social, partnerships, and lifecycle.
Strong analytical mindset, with the ability to build and interpret data to measure adoption, pipeline impact, and ROI.
Deep collaboration experience with Product, Demand Gen, Sales, CS, and Content teams.

Nice-to-haves

Prior experience in the nonprofit solutions space.
You'll Thrive Here If You…
Treat ambiguity as the starting point, not a blocker - you build the plan instead of waiting for one.
Take ownership of outcomes, not just deliverables, and hold yourself accountable to the number.
Move comfortably between spreadsheet and stakeholder conversation, translating data into a decision.
Give and take direct feedback without ego, because the segment's success matters more than being right.
Get energy from stitching together Product, Sales, CS, and Marketing into one coordinated motion.
Are honest about what isn't working and say so early, not after the quarter closes.
Want to shape how Fundraise Up expands into new markets, not just execute someone else's playbook.
Default to speed without cutting corners on rigor.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

accessibilitygoai

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Parental Leave

Professional Development