Job description

THE POSITION Our roster has an opening with your name on it FanDuel is seeking a Senior Associate, Customer Marketing to help execute lifecycle marketing strategies for FanDuel Predicts , driving engagement and long-term customer value across every stage of the customer journey from onboarding and activation through retention and re-engagement. Working closely with cross-functional partners, you'll bring lifecycle campaigns to market, analyze performance, and identify opportunities to optimize the customer experience. This role is ideal for someone who enjoys combining data-driven insights with creative thinking to deliver personalized campaigns that improve customer engagement and business outcomes while continuing to grow as a lifecycle marketer. This is a role sits at the intersection of strategy and operations. You'll combine strategic thinking with hands-on operational excellence - diagnosing customer behavior problems, developing data-driven hypotheses, designing and optimizing customer journeys, orchestrating promotional and communications campaigns, and continuously improving based on learnings. You'll think independently, challenge assumptions, and identify opportunities to improve reactivation, retention, and customer lifetime value. This role is ideal for someone who thrives on ownership, combines analytical rigor with creative problem-solving, and wants to meaningfully shape how FanDuel connects with and grows its customer base. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play Contribute to the development and execution of core lifecycle marketing strategies across retention, monetization, and re-engagement stages using advanced segmentation, leveraging communication and promotional capabilities. Identify gaps and opportunities to improve key metrics, develop business cases, and partner with Marketing leadership to shape roadmap priorities. Execute end-to-end campaigns at scale. Ensure flawless execution and own ongoing performance monitoring and reporting. Partner with Commercial, Analytics, Product, and CRM Operations to identify lifecycle initiatives and recommend improvements based on customer insights. Build and maintain customer audiences and segments using behavioral and transactional data to deliver more relevant customer experiences. Identify experimentation opportunities to improve core metrics. Develop hypotheses, design A/B tests and multivariate experiments, partner with Analytics to understand impact, and scale learnings. Translate data into compelling stories that drive action. Monitor campaign performance and customer behavior to identify optimization opportunities and improve lifecycle journeys. Drive personalization and automation by leveraging real-time signals to deliver the right message, at the right time, through the right channel. Collaborate with marketing technology and data teams to enhance automation capabilities, audience targeting, and measurement frameworks. Partner on market insights, data science, and product roadmaps to improve lifecycle outcomes and deepen understanding of customer behavior. Leverage strong expertise in lifecycle marketing best practices, influencing broader marketing, product, and promotional strategies across the business. Continuously evaluate campaign performance and customer behavior to iterate on strategies that increase retention, engagement frequency, and overall customer lifetime value. Leverage AI strategically. Use modern tools to enhance analysis and productivity while maintaining critical thinking and attention to detail. THE STATS What we're looking for in our next teammate 3+ years’ experience in marketing, commercial, or similar. Fundamental understanding of marketing platforms, Email Service Providers, and Customer Data Platform Technologies. Deep knowledge of sports betting, prediction markets, iGaming, or online gaming—demonstrated through active use and/or direct work experience. Strong understanding of marketing and commercial metrics. Strong design thinking skills and effective at project management. Experience partnering with cross-functional teams to deliver projects and campaigns. Highly organized with acute attention to detail and ability to prioritize and execute on multiple projects across various stakeholders. Results oriented and metrics driven, with the need to be objective and measure performance. Strong analytical approach to decision making with experience of delivering against business outcomes. Collaborative team player, proactive thinker, and pragmatic problem-solver. Ability to thrive in a fast-paced environment and adapt to changes quickly. Exceptional written and verbal communication skills. Knowledge of sports, casinos, culture, politics, and/or experience working within a heavily regulated industry is a plus. Willing to work some non-traditional hours. ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). PLAYER BENEFITS We treat our team right We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level. FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com . The applicable salary range for this position is $ 86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #LI-Hybrid

Requirements

Must-haves

THE POSITION Our roster has an opening with your name on it
THE GAME PLAN Everyone on our team has a part to play
Identify gaps and opportunities to improve key metrics, develop business cases, and partner with Marketing leadership to shape roadmap priorities.
Execute end-to-end campaigns at scale. Ensure flawless execution and own ongoing performance monitoring and reporting.
Partner with Commercial, Analytics, Product, and CRM Operations to identify lifecycle initiatives and recommend improvements based on customer insights.
Build and maintain customer audiences and segments using behavioral and transactional data to deliver more relevant customer experiences.
Identify experimentation opportunities to improve core metrics. Develop hypotheses, design A/B tests and multivariate experiments, partner with Analytics to understand impact, and scale learnings.
Translate data into compelling stories that drive action. Monitor campaign performance and customer behavior to identify optimization opportunities and improve lifecycle journeys.
Drive personalization and automation by leveraging real-time signals to deliver the right message, at the right time, through the right channel.
Collaborate with marketing technology and data teams to enhance automation capabilities, audience targeting, and measurement frameworks.
Partner on market insights, data science, and product roadmaps to improve lifecycle outcomes and deepen understanding of customer behavior.
Leverage strong expertise in lifecycle marketing best practices, influencing broader marketing, product, and promotional strategies across the business.
Continuously evaluate campaign performance and customer behavior to iterate on strategies that increase retention, engagement frequency, and overall customer lifetime value.
Leverage AI strategically. Use modern tools to enhance analysis and productivity while maintaining critical thinking and attention to detail.
THE STATS What we're looking for in our next teammate
3+ years’ experience in marketing, commercial, or similar.
Fundamental understanding of marketing platforms, Email Service Providers, and Customer Data Platform Technologies.
Deep knowledge of sports betting, prediction markets, iGaming, or online gaming—demonstrated through active use and/or direct work experience.
Strong understanding of marketing and commercial metrics.
Strong design thinking skills and effective at project management.
Experience partnering with cross-functional teams to deliver projects and campaigns.
Highly organized with acute attention to detail and ability to prioritize and execute on multiple projects across various stakeholders.
Results oriented and metrics driven, with the need to be objective and measure performance.

Nice-to-haves

Knowledge of sports, casinos, culture, politics, and/or experience working within a heavily regulated industry is a plus.

Application prep

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Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401k

401(K)

Pto

Paid Time Off