Job description

JOB SUMMARY This role owns feature adoption and platform engagement for B-Stock's buyer-facing features — ensuring buyers discover, adopt, and deepen engagement with what Product ships. Lifecycle Marketing owns buyer funnel health (acquisition, activation, retention) at a cohort level; Product Growth owns whether buyers find and use the features that make the platform stickier. You'll brief Lifecycle on feature launches; they own channel execution. This role also applies AI to how feature GTM gets built and measured — using AI-assisted analysis to speed hypothesis testing and reporting. B-Stock is an office-first company. You will be expected to work on-site three days per week on Tuesday, Wednesday, and Thursday at one of our offices in Boston, MA or San Francisco, CA, with Monday and Friday remaining non-office days where you may perform your duties remotely from your residence. We believe having consistent time together helps teams stay connected to the work happening across the business, collaborate in real time, and move ideas and decisions forward more effectively. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES Driving Outcomes Own the GTM strategy and launch execution for buyer-facing features (e.g., saved search, delivery preferences, customer preferences); define adoption metrics upfront and hold yourself accountable for delivering against them. Propose a prioritized GTM plan for buyer-facing features, aligned to the broader product roadmap. Customer Understanding Develop a deep understanding of B-Stock's buyer segments — who they are, how they shop, and what drives repeat platform engagement. Build and maintain buyer personas that go beyond demographics to capture behavioral patterns and feature usage; use these to sharpen both product positioning and campaign briefs. Brief Lifecycle Marketing on feature launches with clear audience targeting rationale, key messages, and behavioral triggers, so execution through shared channels (including in-app messaging) is accurate. Analytical Rigor Generate hypotheses about buyer behavior and feature adoption; use those hypotheses to structure a logical analytical approach and identify the data needed to validate or refute them. Partner with Analytics to define shared measurement frameworks: align on definitions (e.g., what counts as 'activated' or 'engaged'), and build visibility into feature adoption metrics. Demonstrate strong quantitative and qualitative judgment in decision-making — you can pull reports, interpret cohort analyses, and make evidence-based recommendations without waiting for someone else to run the numbers. Use AI-assisted tools to accelerate hypothesis generation, cohort analysis, and post-launch reporting for feature GTM, building repeatable analysis workflows so insights reach Product and Analytics faster. Track post-launch performance for every feature GTM; surface insights back to Product and Analytics with clear recommendations. Prioritizing Culture Attend sprint reviews and product forums; build trust with Product and Engineering partners. Contribute positively to team culture; live B-Stock’s vision and mission in your day-to-day work and help make the whole of the company greater than the sum of its parts. Share behavioral insights from product data with Lifecycle Marketing to improve cohort targeting and retention programs; maintain clear and productive handoffs so both teams can move fast without stepping on each other. MINIMUM QUALIFICATIONS, JOB SKILLS, ABILITIES 4+ years in product marketing, growth marketing, or a related field, ideally in B2B marketplace, SaaS, or e-commerce Track record of launching product features and driving measurable adoption — defining metrics, owning GTM, reporting on results Strong data fluency — generating hypotheses, structuring analysis, making evidence-based decisions Cross-functional experience with Product and Engineering in an agile environment; able to build trust and influence without formal authority Experience briefing a lifecycle, CRM, or demand-gen team on product-driven campaigns Excellent written communication — translating complex platform behavior into clear buyer-facing and internal messaging High ownership orientation — proactively identifies problems rather than waiting to be directed Practical, hands-on experience applying replicable AI frameworks/processes within product marketing PREFERRED QUALIFICATIONS Experience working directly with Analytics or Data teams Familiarity with tools such as Salesforce, Amplitude, Jira, Braze, or similar CRM/analytics platforms Experience with landing page optimization or conversion rate experimentation Exposure to SEO/AEO content strategy as it relates to product discovery Background in marketplace businesses, recommerce, wholesale, or supply chain-adjacent industries The pay rate for this role will range between $110,000 to $150,000, per annum. We consider many factors when determining salary offers, such as the applicant’s work experience, education and training, skills, market data, and internal equity. EMPLOYEE BENEFITS Competitive compensation packages, including bonus and options Medical, Dental, and Vision benefits Paid Time Off, telecommuting, and matching 401(K) Support for continuing education Team offsites, social events, and extracurricular activities are a staple Snacks, drinks, and the occasional box of donuts THE COMPANY B-Stock is the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory. Our customers range from today’s top brands and retailers that want best-in-class inventory resale management to tens of thousands of entrepreneurs looking to purchase valuable merchandise for their resale businesses. While the amount of returned and overstock inventory continues to grow, there is also growing pressure on retailers and consumers to adopt a more circular economy and keep products in use as long as possible. Accordingly, the need for re-commerce solutions - to find products a second life - has never been greater! At B-Stock we’re proud to play a large part in powering resale, reuse, and the circular economy through our platform: annually we sell over 130 million items across all categories and conditions, equating to 400 million pounds of inventory. We believe there is tremendous value in and demand for this inventory - no matter the category, condition, or location. With hundreds of thousands transactions completed annually, B-Stock gives buyers a simple and direct way to buy valuable products directly from retailers and offers sellers a technology-driven replacement for traditional resale methods, while boosting operational efficiency, recovery rates, and cycle time. Led by eBay veterans and backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock shows no signs of slowing down. Our core values have shaped the company we are today and will continue to drive our success for many years to come. For more information, visit bstock.com/careers/ OUR VALUES Make Each Dollar Count Whether it’s the recovery amount or a buyer’s budget, money matters to all of our clients. And because each dollar matters to them, it matters to us. Take Our Work Seriously, Not Ourselves Everything at B-Stock continues to grow - everything but our egos, that is. We’re not afraid to let loose and laugh (often at ourselves). Do The Hard Things Today That Will Pay Off Tomorrow We’re willing to sacrifice and endure, fail and adapt to reach our long-term goals. Use Trust As The Best Measure Of Success The trust we earn along the way is more valuable than money. Without trust from both our buyers and sellers, our business won’t succeed. Find Strength In Numbers Use our passion for data to provide value to our customers, improve ourselves, and develop new ways to delight our buyers and sellers. No applicant will face discrimination/harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” B-Stock also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at B-Stock. Work Authorization required.

Requirements

Must-haves

Driving Outcomes
Propose a prioritized GTM plan for buyer-facing features, aligned to the broader product roadmap.
Customer Understanding
Develop a deep understanding of B-Stock's buyer segments — who they are, how they shop, and what drives repeat platform engagement.
Build and maintain buyer personas that go beyond demographics to capture behavioral patterns and feature usage; use these to sharpen both product positioning and campaign briefs.
Brief Lifecycle Marketing on feature launches with clear audience targeting rationale, key messages, and behavioral triggers, so execution through shared channels (including in-app messaging) is accurate.
Analytical Rigor
Generate hypotheses about buyer behavior and feature adoption; use those hypotheses to structure a logical analytical approach and identify the data needed to validate or refute them.
Partner with Analytics to define shared measurement frameworks: align on definitions (e.g., what counts as 'activated' or 'engaged'), and build visibility into feature adoption metrics.
Demonstrate strong quantitative and qualitative judgment in decision-making — you can pull reports, interpret cohort analyses, and make evidence-based recommendations without waiting for someone else to run the numbers.
Use AI-assisted tools to accelerate hypothesis generation, cohort analysis, and post-launch reporting for feature GTM, building repeatable analysis workflows so insights reach Product and Analytics faster.
Track post-launch performance for every feature GTM; surface insights back to Product and Analytics with clear recommendations.
Prioritizing Culture
Attend sprint reviews and product forums; build trust with Product and Engineering partners.
Contribute positively to team culture; live B-Stock’s vision and mission in your day-to-day work and help make the whole of the company greater than the sum of its parts.
Share behavioral insights from product data with Lifecycle Marketing to improve cohort targeting and retention programs; maintain clear and productive handoffs so both teams can move fast without stepping on each other.
4+ years in product marketing, growth marketing, or a related field, ideally in B2B marketplace, SaaS, or e-commerce
Track record of launching product features and driving measurable adoption — defining metrics, owning GTM, reporting on results

Nice-to-haves

Experience working directly with Analytics or Data teams
Familiarity with tools such as Salesforce, Amplitude, Jira, Braze, or similar CRM/analytics platforms
Experience with landing page optimization or conversion rate experimentation
Exposure to SEO/AEO content strategy as it relates to product discovery
Background in marketplace businesses, recommerce, wholesale, or supply chain-adjacent industries
Competitive compensation packages, including bonus and options

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

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Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off