Job description

JOB SUMMARY B-Stock is hiring a Marketing Operations Manager to serve as the operational and intelligence layer across the entire marketing team. This is an IC role reporting directly to the VP of Strategy, with visibility into every marketing function — content, demand generation, buyer marketing, and seller marketing. Keep the marketing machine running with rigor: editorial calendars, cross-functional workflows, Braze platform administration, SEO/AEO/GEO infrastructure, CMS governance, content performance reporting, and asset management. This includes identifying and implementing AI automation within the platforms you own (e.g., Braze) to reduce manual lift over time. B-Stock is an office-first company. You will be expected to work on-site three days per week on Tuesday, Wednesday, and Thursday at one of our offices in Boston, MA or San Francisco, CA, with Monday and Friday remaining non-office days where you may perform your duties remotely from your residence. We believe having consistent time together helps teams stay connected to the work happening across the business, collaborate in real time, and move ideas and decisions forward more effectively. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES Braze Platform Administration & Health Serve as primary platform owner for Braze — system health, configuration, and resolving platform issues (integration failures, data pipeline breaks, sync errors) as needed Monitor and continuously optimize platform performance: deliverability, bounce/unsubscribe trends, event tracking accuracy, data sync Own user management, permission structures, and workspace governance; ensure the platform is configured to support the campaigns the buyer team is building without technical blockers Maintain and improve data hygiene: segmentation infrastructure, contact properties, event schemas, suppression mechanics SEO / AEO / GEO Performance Infrastructure Apply SEO/AEO/GEO standards across published content Own the operational infrastructure — keyword frameworks, content briefs, optimization checklists, publishing governance — that ensures content meets SEO, AEO, and GEO standards before going live Ensure all published content meets SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) standards before going live, including structured data, topical hierarchy, and authoritativeness signals Track organic traffic and content compliance metrics; surface gaps and recommendations, and refine the underlying playbooks Content itself is created by the content team; this role owns optimization, tagging, and discovery structure Website Performance & CMS Ownership Own Payload CMS backend administration — configuration, data integrity, page governance, freshness reviews, and the content asset library (tagging, organizing, archiving) — across bstock.com; day-to-day publishing sits with the content team Monitor Core Web Vitals, crawl errors, broken links, and mobile usability; maintain a freshness standard (evergreen pages quarterly, high-traffic monthly) and deliver a regular health summary to marketing leadership Own the publication SLA — time from content approved to content live — and hold the process accountable when pages sit in queue Build and maintain the methodology for tracking B-Stock's share of voice in AI-generated search responses Marketing Operations & Cross-Functional Workflow Identify and implement AI-enabled automation within Braze and the GEO/content-optimization platform to reduce manual lift in campaign QA, segmentation upkeep, and content compliance checks Run the master editorial calendar and ensure all functions are coordinated on timing, dependencies, and priorities Serve as the connective tissue between marketing sub-functions and with sales, product, and customer success on shared programs Flag redundancies and recommend consolidation across the marketing tech stack MINIMUM QUALIFICATIONS, JOB SKILLS, ABILITIES 4+ years of experience in marketing operations, content operations, or a closely related function at a SaaS or marketplace company Hands-on platform administration of a marketing automation or customer engagement platform — configuration, data integrity, integrations (Braze strongly preferred; Iterable, Klaviyo, or similar) Hands-on CMS ownership — publishing, auditing, governance — including headless/developer-forward platforms Working knowledge of SEO fundamentals, with familiarity in how AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are reshaping content discovery Practical experience applying AI tools within marketing workflows High ownership orientation — designs processes that scale without babysitting, spots gaps before they become problems, and translates operational complexity into plain-language recommendations for senior leadership Practical, hands-on experience applying AI tools within marketing operations workflows and building automations PREFERRED QUALIFICATIONS Direct experience with Braze and/or Payload CMS specifically Experience with AirOps, Surfer SEO, Jasper, Writer, or similar AI-powered content platforms Background in B2B marketplace, SaaS, or e-commerce environments Experience evaluating and replacing agency relationships with in-house or AI-powered alternatives The pay rate for this role will range between $100,000 to $140,000, per annum. We consider many factors when determining salary offers, such as the applicant’s work experience, education and training, skills, market data, and internal equity. EMPLOYEE BENEFITS Competitive compensation packages, including bonus and options Medical, Dental, and Vision benefits Paid Time Off, telecommuting, and matching 401(K) Support for continuing education Team offsites, social events, and extracurricular activities are a staple Snacks, drinks, and the occasional box of donuts THE COMPANY B-Stock is the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory. Our customers range from today’s top brands and retailers that want best-in-class inventory resale management to tens of thousands of entrepreneurs looking to purchase valuable merchandise for their resale businesses. While the amount of returned and overstock inventory continues to grow, there is also growing pressure on retailers and consumers to adopt a more circular economy and keep products in use as long as possible. Accordingly, the need for re-commerce solutions - to find products a second life - has never been greater! At B-Stock we’re proud to play a large part in powering resale, reuse, and the circular economy through our platform: annually we sell over 130 million items across all categories and conditions, equating to 400 million pounds of inventory. We believe there is tremendous value in and demand for this inventory - no matter the category, condition, or location. With hundreds of thousands transactions completed annually, B-Stock gives buyers a simple and direct way to buy valuable products directly from retailers and offers sellers a technology-driven replacement for traditional resale methods, while boosting operational efficiency, recovery rates, and cycle time. Led by eBay veterans and backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock shows no signs of slowing down. Our core values have shaped the company we are today and will continue to drive our success for many years to come. For more information, visit bstock.com/careers/ OUR VALUES Make Each Dollar Count Whether it’s the recovery amount or a buyer’s budget, money matters to all of our clients. And because each dollar matters to them, it matters to us. Take Our Work Seriously, Not Ourselves Everything at B-Stock continues to grow - everything but our egos, that is. We’re not afraid to let loose and laugh (often at ourselves). Do The Hard Things Today That Will Pay Off Tomorrow We’re willing to sacrifice and endure, fail and adapt to reach our long-term goals. Use Trust As The Best Measure Of Success The trust we earn along the way is more valuable than money. Without trust from both our buyers and sellers, our business won’t succeed. Find Strength In Numbers Use our passion for data to provide value to our customers, improve ourselves, and develop new ways to delight our buyers and sellers. No applicant will face discrimination/harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” B-Stock also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at B-Stock. Work Authorization required.

Requirements

Must-haves

Braze Platform Administration & Health
Serve as primary platform owner for Braze — system health, configuration, and resolving platform issues (integration failures, data pipeline breaks, sync errors) as needed
Monitor and continuously optimize platform performance: deliverability, bounce/unsubscribe trends, event tracking accuracy, data sync
Own user management, permission structures, and workspace governance; ensure the platform is configured to support the campaigns the buyer team is building without technical blockers
Maintain and improve data hygiene: segmentation infrastructure, contact properties, event schemas, suppression mechanics
SEO / AEO / GEO Performance Infrastructure
Apply SEO/AEO/GEO standards across published content
Own the operational infrastructure — keyword frameworks, content briefs, optimization checklists, publishing governance — that ensures content meets SEO, AEO, and GEO standards before going live
Ensure all published content meets SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) standards before going live, including structured data, topical hierarchy, and authoritativeness signals
Track organic traffic and content compliance metrics; surface gaps and recommendations, and refine the underlying playbooks
Content itself is created by the content team; this role owns optimization, tagging, and discovery structure
Website Performance & CMS Ownership
Monitor Core Web Vitals, crawl errors, broken links, and mobile usability; maintain a freshness standard (evergreen pages quarterly, high-traffic monthly) and deliver a regular health summary to marketing leadership
Own the publication SLA — time from content approved to content live — and hold the process accountable when pages sit in queue
Build and maintain the methodology for tracking B-Stock's share of voice in AI-generated search responses
Marketing Operations & Cross-Functional Workflow
Identify and implement AI-enabled automation within Braze and the GEO/content-optimization platform to reduce manual lift in campaign QA, segmentation upkeep, and content compliance checks
Run the master editorial calendar and ensure all functions are coordinated on timing, dependencies, and priorities

Nice-to-haves

Hands-on platform administration of a marketing automation or customer engagement platform — configuration, data integrity, integrations (Braze strongly preferred; Iterable, Klaviyo, or similar)
Direct experience with Braze and/or Payload CMS specifically
Experience with AirOps, Surfer SEO, Jasper, Writer, or similar AI-powered content platforms
Background in B2B marketplace, SaaS, or e-commerce environments
Experience evaluating and replacing agency relationships with in-house or AI-powered alternatives
Competitive compensation packages, including bonus and options

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off