AGENCY OVERVIEW
Curich Weiss Amplify is a marketing communications agency specializing in Public Relations and Digital Marketing across Food, Wine & Spirits, Hospitality, Travel, Real Estate, and Lifestyle brands. We are entrepreneurial, collaborative, and results-driven – recognized by The PR Net 100, Whisky Magazine’s Icons of Whisky, the HSMAI Adrian Awards, and the Observer PR Power List.
We prioritize team culture, professional growth, and meaningful client impact. Our benefits include medical, dental and vision coverage, 401k, FSA, year-round work-from-home Fridays with a 2pm close, ongoing learning opportunities, and regular team events. Offices in NYC and Los Angeles.
Role Overview
The Digital Marketing Executive supports the day-to-day execution of integrated digital programs across social media, influencer marketing, content development, and paid digital. Working closely with a Digital Marketing Manager or senior team lead, this role helps translate approved strategies into high-quality content, coordinated campaigns, and measurable client results.
This position is ideal for a digitally fluent, highly organized marketer who combines strong writing and content skills with attention to detail, curiosity, and a willingness to take ownership of assigned workstreams.
Key Responsibilities
Digital Strategy Support & Planning
• Support the development of integrated digital strategies across social media, content, influencer, and paid channels.
• Conduct platform, audience, cultural, and competitive research to inform recommendations and campaign planning.
• Contribute ideas for content themes, social activations, influencer partnerships, and digital campaigns aligned with client objectives.
• Stay current on platform updates, emerging formats, digital trends, and creator activity, sharing relevant opportunities with account teams.
Execution & Optimization
• Execute day-to-day social media programs, including content-calendar development, copywriting, publishing, community management, and approval coordination.
• Create and coordinate social content across formats, including static posts, stories, short-form video, reels, and platform-specific adaptations.
• Support influencer programs through research, vetting, outreach, briefing, content review, correspondence, and deliverable tracking.
• Coordinate assets, timelines, and reporting inputs for paid digital initiatives in partnership with internal teams or external partners.
• Monitor channel and campaign performance, maintain trackers, and assist in translating data into clear insights and optimization recommendations.
Client & Account Support
• Support day-to-day client communications and serve as a reliable contact for assigned workstreams.
• Prepare client-facing materials including agendas, recaps, presentations, content calendars, timelines, reports, and performance summaries.
• Proactively flag deadlines, outstanding approvals, potential risks, and emerging opportunities to account leads.
• Maintain accurate project timelines, digital budgets, asset libraries, and program documentation.
• Ensure assigned deliverables are accurate, polished, and completed on time.
Team Collaboration
• Collaborate cross-functionally with PR, creative, influencer, paid media, and account teams to support integrated execution.
• Communicate clearly and proactively with managers and teammates regarding priorities, status, and support needed.
• Share relevant digital trends, platform developments, and examples of best-in-class work with the broader agency team.
• Support new business initiatives through research, digital audits, competitive analysis, ideation, and presentation development.
• Contribute to a collaborative, accountable team culture rooted in excellence and continuous improvement.
Qualifications
• 2–3 years of experience in digital marketing, social media, influencer marketing, content development, or an integrated agency environment.
• Strong working knowledge of major social platforms and their respective content formats, communities, and best practices.
• Excellent written and verbal communication skills, including the ability to develop clear, engaging social copy.
• Highly organized with strong attention to detail and the ability to manage multiple assignments and deadlines in a fast-paced environment.
• Experience using digital and social tools such as Sprout Social, Tagger, Canva, and native platform publishing and analytics tools; familiarity with Adobe Creative Suite is a plus.
• Comfort reviewing performance data and identifying basic insights, trends, and opportunities for optimization.
• BA/BS degree in marketing, communications, public relations, or a related field preferred.
What Success Looks Like
• Delivers accurate, polished, and timely digital work across assigned accounts.
• Executes social, content, and influencer programs consistently and with strong attention to detail.
• Builds confidence in client communication and demonstrates ownership of assigned workstreams.
• Contributes useful ideas, platform knowledge, and performance insights to account teams.
• Proactively identifies needs, communicates clearly, and follows through without gaps.
• Demonstrates continued growth in strategic thinking, content development, analytics, and integrated digital marketing.