AGENCY OVERVIEW
Curich Weiss Amplify is a marketing communications agency specializing in Public
Relations and Digital Marketing across Food, Wine & Spirits, Hospitality & Real Estate,
and Lifestyle brands. We are entrepreneurial, collaborative, and results-driven –
recognized by The PR Net 100 including Hospitality Agency of the Year, Whisky
Magazine’s Icons of Whisky including PR Agency of the Year, the HSMAI Adrian
Awards, and the Observer PR Power List.
We prioritize team culture, professional growth, and meaningful client impact. Our
benefits include medical, dental and vision coverage, 401k, FSA, ongoing learning
opportunities, regular team events, and a hybrid work environment with work-from-
home Mondays and Fridays. We also offer an early close at 2:00pm on Fridays when
work and client responsibilities are complete, with the expectation that team members
remain reachable for any time-sensitive client, media or team needs.
Our culture is guided by three core pillars: Be The Standard. Do The Work That
Endures. How We Show Up Matters.
ROLE OVERVIEW
The Account Manager leads the day-to-day execution of integrated communications
programs for Food, Wine & Spirits clients. This role is responsible for managing client
relationships, driving earned media results, supporting strategic planning, and ensuring
operational excellence across accounts.
The Account Manager partners closely with senior leadership to translate brand
objectives into thoughtful, culturally relevant storytelling, media engagement, and
experiences that build lasting relevance and business impact.
This individual is both a strategic thinker and strong operator – someone who elevates
the work, develops talent, and delivers results with consistency and accountability.
KEY RESPONSIBILITIES
Client Management & Strategy
• Serve as the primary day-to-day client contact across assigned accounts,
ensuring proactive communication and strong relationship management.
• Support the development and execution of integrated PR and communications
strategies aligned to business objectives.
• Anticipate client needs and identify opportunities to drive visibility, brand
relevance, and cultural connection.
• Provide thoughtful recommendations informed by industry, media, and
consumer trends.
• Contribute to annual planning, quarterly strategy, and ongoing program
optimization.
Media Relations & Storytelling
• Lead media outreach across trade, lifestyle, business, and luxury outlets,
delivering meaningful placements and sustained coverage.
• Oversee / Lead development of press materials including releases, pitches,
media lists, briefing documents, and thought leadership.
• Cultivate and maintain relationships with key journalists, tastemakers, and
cultural influencers.
• Ensure storytelling reflects premium brand positioning and resonates within
broader cultural conversations.
• Identify new and emerging media opportunities across traditional and digital
channels.
Experiential & Influencer Programs
• Lead development and execution of events, brand experiences, and
partnerships aligned to client goals.
• Lead coordination of press tastings, launches, influencer programs, and
experiential activations.
• Partner with digital and influencer teams to ensure integrated execution.
• Ensure all programs are designed to generate content, earned media, and long-
term brand equity.Account Leadership & Operations
• Manage project timelines, deliverables, and workflows to ensure high-quality
output and efficiency.
• Oversee budgets, tracking, and reconciliations in partnership with leadership.
• Ensure all reporting is clear, strategic, and demonstrates impact.
• Maintain accuracy across trackers, media results, and program documentation.
• Identify ways to improve process, elevate work, and drive operational
excellence.
Team Development
• Mentor and manage junior team members, providing coaching, feedback, and
clear expectations.
• Foster a culture of accountability, curiosity, and continuous learning.
• Lead by example in professionalism, responsiveness, and ownership.
• Support performance reviews and growth planning for direct reports.
Business Development & Agency Growth
• Contribute to new business efforts including research, ideation, and proposal
development.
• Identify opportunities to expand client relationships and grow accounts.
• Represent the agency in a polished and professional manner at industry events
and client meetings.
QUALIFICATIONS
• 4–6+ years of experience in public relations, preferably within Food, Wine &
Spirits, luxury, and / or lifestyle.
• Strong media relationships and demonstrated placement success.
• Excellent written and verbal communication skills.
• Experience managing multiple clients and competing priorities.
• Strong organizational and project management skills.• Passion for premium brands, culture, hospitality, and storytelling.
• Experience with influencer, experiential, and integrated programs is a plus.
WHAT SUCCESS LOOKS LIKE
• Consistently delivers meaningful, high-quality media coverage.
• Builds trusted client relationships and anticipates needs.
• Elevates team performance and develops future leaders.
• Drives strategic thinking and cultural relevance across accounts.
• Operates with precision, accountability, and ownership.
• Embodies CWA values in both work and leadership.