Job description

ABOUT THRIVE MARKET Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,700,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company. Join us as we bring healthy and sustainable living to millions of Americans in the years to come. THE ROLE Thrive Market is on a mission to make healthy, affordable food accessible to every American. As we enter our next phase of growth, acquisition marketing is a major focus, with paid social, particularly Meta, playing a critical role in driving new member growth. We’re hiring a Senior Growth Marketing Manager to own and scale our paid social acquisition strategy. This role will lead performance across Meta and additional social and test channels, with responsibility for setting channel strategy, driving experimentation, and translating insights into sustained growth. The Sr. Growth Marketing Manager will have meaningful ownership over budget, creative testing, and performance outcomes, and will directly influence Thrive’s member growth trajectory. This is a strong fit for someone who combines analytical rigor with sound marketing judgment, enjoys operating with autonomy, and is excited to build and evolve acquisition strategy at scale. This role reports to the Senior Manager of Member Growth. RESPONSIBILITIES Own paid social acquisition strategy and performance, with Meta as the primary channel Set channel-level strategy, testing priorities, and optimization approach to drive efficient, scalable growth Manage and scale multi-million-dollar paid social budgets while ensuring performance against core acquisition KPIs Lead ongoing experimentation across audiences, creative, formats, and bidding strategies Establish and maintain structured creative testing frameworks that translate into repeatable performance gains Deeply analyze performance and creative data to identify drivers, risks, and growth opportunities Synthesize insights into clear recommendations and actions across media buying and creative development Partner closely with analytics, creative, and tech teams to improve measurement, efficiency, and execution Monitor platform changes, industry trends, and competitive dynamics, applying relevant insights to strategy Clearly communicate performance, learnings, and next steps to cross-functional stakeholders QUALIFICATIONS Bachelor’s degree in Marketing, Business, or a related field 6+ years of experience in performance or growth marketing, with deep expertise in paid social Extensive hands-on experience managing Meta campaigns at scale; experience with TikTok, Snapchat, and Google is a plus Proven track record of managing and scaling multi-million-dollar performance marketing budgets Strong analytical skills with the ability to translate complex data into clear, actionable insights Demonstrated experience leading structured creative testing programs and influencing creative direction Experience in subscription and/or e-commerce businesses; health, grocery, or wellness experience is a plus Strong communicator who can clearly articulate performance drivers, trade-offs, and recommendations Comfortable operating with ambiguity and taking ownership in a fast-paced environment Curious, pragmatic, and motivated to continuously improve performance through testing and iteration BELONG TO A BETTER COMPANY Comprehensive health benefits (medical, dental, vision, life and disability) Competitive salary (DOE) + equity 401k plan 9 Observed Holidays Flexible Paid Time Off Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences Ability to work in our beautiful office in Playa Vista Free Thrive Market membership with exclusive employee discount Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process. At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply. Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree! Employment with Thrive Market requires that employees be based in the United States. This is a condition of employment and must be maintained throughout the duration of employment. If you need assistance or accommodation due to a disability, please email us at eeo@thrivemarket.com and we’ll be happy to assist you. Ensure your Thrive Market job offer is legitimate and don't fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at www.thrivemarket.com . © Thrive Market 2026 All rights reserved. JOB INFORMATION Compensation may vary depending on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location. Total Compensation includes Base Salary, Stock Options, Health & Wellness Benefits, Flexible PTO, and more! This position requires traveling to our HQ office in Los Angeles, California, twice a year for all-company summits; once in the summer and once in the winter.

Requirements

Must-haves

Own paid social acquisition strategy and performance, with Meta as the primary channel
Set channel-level strategy, testing priorities, and optimization approach to drive efficient, scalable growth
Manage and scale multi-million-dollar paid social budgets while ensuring performance against core acquisition KPIs
Lead ongoing experimentation across audiences, creative, formats, and bidding strategies
Establish and maintain structured creative testing frameworks that translate into repeatable performance gains
Deeply analyze performance and creative data to identify drivers, risks, and growth opportunities
Synthesize insights into clear recommendations and actions across media buying and creative development
Partner closely with analytics, creative, and tech teams to improve measurement, efficiency, and execution
Monitor platform changes, industry trends, and competitive dynamics, applying relevant insights to strategy
Clearly communicate performance, learnings, and next steps to cross-functional stakeholders
Bachelor’s degree in Marketing, Business, or a related field
6+ years of experience in performance or growth marketing, with deep expertise in paid social
Proven track record of managing and scaling multi-million-dollar performance marketing budgets
Strong analytical skills with the ability to translate complex data into clear, actionable insights
Demonstrated experience leading structured creative testing programs and influencing creative direction
Strong communicator who can clearly articulate performance drivers, trade-offs, and recommendations
Comfortable operating with ambiguity and taking ownership in a fast-paced environment
Curious, pragmatic, and motivated to continuously improve performance through testing and iteration
Competitive salary (DOE) + equity
9 Observed Holidays
Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
Ability to work in our beautiful office in Playa Vista

Nice-to-haves

Extensive hands-on experience managing Meta campaigns at scale; experience with TikTok, Snapchat, and Google is a plus
Experience in subscription and/or e-commerce businesses; health, grocery, or wellness experience is a plus

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401k

Pto

Paid Time Off

Wellness