Job description

OVERVIEW The Brand Manager for the Foodservice channel, is responsible for leading brand, portfolio, commercialization, and demand-generation strategies for assigned Foodservice portfolios. This role translates customer and marketplace insights into business growth opportunities and partners across the organization to drive portfolio performance. RESPONSIBILITIES Develop and execute annual marketing plans for assigned Foodservice portfolios, aligning priorities, investments, and initiatives to business objectives and growth opportunities. Monitor portfolio performance, including sales, margin, distribution, campaign effectiveness, and market trends, and recommend actions to improve results. Lead portfolio and business reviews, translating performance data, customer insights, and marketplace trends into actionable recommendations. Support portfolio planning and identify opportunities to strengthen portfolio health, market relevance, and long-term growth. Lead commercialization efforts for new products, portfolio initiatives, and growth programs from positioning and launch planning through post-launch evaluation. Partner with Sales and Channel Marketing to develop customer-facing stories, selling materials, and activation plans that support commercial objectives. Translate customer, operator, and marketplace insights into marketing strategies, campaigns, and portfolio initiatives. Conduct post-launch and campaign performance reviews and apply learnings to future investments, messaging, and commercialization decisions. Lead cross-functional workstreams involving Sales, Product, NPD, PMO, agencies, and external partners to deliver business priorities. Manage assigned marketing budgets, project timelines, and execution priorities to ensure successful delivery of initiatives. Influence stakeholders through strong communication, business acumen, and data-driven recommendations. Coach and guide Associate Brand Manager contributions while supporting effective marketing processes and team best practices. REQUIREMENTS & QUALIFICATIONS Bachelor's degree in Marketing, Business, Communications or related field. Strong project management, analytical and communication skills. Experience translating customer, consumer, operator, or marketplace insight into positioning, messaging, and marketing activation. Demonstrated ability to lead cross-functional workstreams, manage multiple priorities, and influence stakeholders without relying solely on formal authority. Strong written, verbal, and visual communication skills with the ability to simplify complexity and create compelling business narratives. Experience with marketing measurement, campaign KPIs, digital/content channels, creative briefs, and agency or partner management. B2B, foodservice, tabletop, housewares, hospitality, consumer goods, retail, or multi-channel distribution experience preferred. COMPETENCIES FOR SUCCESS Take Control: ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development. Be Engaged & Committed: lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work. Be Accountable: hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives. Continuous Improvement Mindset: Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.

Requirements

Must-haves

Develop and execute annual marketing plans for assigned Foodservice portfolios, aligning priorities, investments, and initiatives to business objectives and growth opportunities.
Monitor portfolio performance, including sales, margin, distribution, campaign effectiveness, and market trends, and recommend actions to improve results.
Lead portfolio and business reviews, translating performance data, customer insights, and marketplace trends into actionable recommendations.
Support portfolio planning and identify opportunities to strengthen portfolio health, market relevance, and long-term growth.
Lead commercialization efforts for new products, portfolio initiatives, and growth programs from positioning and launch planning through post-launch evaluation.
Partner with Sales and Channel Marketing to develop customer-facing stories, selling materials, and activation plans that support commercial objectives.
Translate customer, operator, and marketplace insights into marketing strategies, campaigns, and portfolio initiatives.
Conduct post-launch and campaign performance reviews and apply learnings to future investments, messaging, and commercialization decisions.
Lead cross-functional workstreams involving Sales, Product, NPD, PMO, agencies, and external partners to deliver business priorities.
Manage assigned marketing budgets, project timelines, and execution priorities to ensure successful delivery of initiatives.
Influence stakeholders through strong communication, business acumen, and data-driven recommendations.
Coach and guide Associate Brand Manager contributions while supporting effective marketing processes and team best practices.
Bachelor's degree in Marketing, Business, Communications or related field.
Strong project management, analytical and communication skills.
Experience translating customer, consumer, operator, or marketplace insight into positioning, messaging, and marketing activation.
Demonstrated ability to lead cross-functional workstreams, manage multiple priorities, and influence stakeholders without relying solely on formal authority.
Strong written, verbal, and visual communication skills with the ability to simplify complexity and create compelling business narratives.
Experience with marketing measurement, campaign KPIs, digital/content channels, creative briefs, and agency or partner management.
Take Control: ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.
Be Engaged & Committed: lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.
Be Accountable: hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives.

Nice-to-haves

B2B, foodservice, tabletop, housewares, hospitality, consumer goods, retail, or multi-channel distribution experience preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: dayforce
Effort: medium

Benefits

Benefits detected in the listing.

Professional Development