Job description

The Associate Brand Manager supports and owns day-to-day management of assigned Retail and E-Commerce portfolios, while developing the skills and business acumen necessary for broader brand leadership responsibilities. RESPONSIBILITIES Own day-to-day marketing support for assigned Retail and E-Commerce portfolios while partnering with the Senior Manager, Brand Marketing on business priorities and growth opportunities. Develop recurring portfolio performance reviews, analyzing business results, campaign effectiveness, and marketplace trends to identify opportunities and risks. Support annual brand and portfolio planning, including objective setting, opportunity identification, prioritization, and development of growth initiatives. Lead post-launch performance reviews and recommend actions to improve future commercialization and activation efforts. Support development and execution of marketing programs across retail, digital, e-commerce, content, and customer-facing channels. Partner with agencies and external vendors to execute campaigns, content development, and activation plans. Support commercialization activities for new products, portfolio initiatives, and growth programs, ensuring effective execution across cross-functional partners. Monitor campaign and e-commerce performance metrics and recommend opportunities to improve visibility, engagement, and conversion. Partner with Sales, Channel Marketing, Product, NPD, PMO, and external partners to support execution of key business priorities. Monitor customer, competitor, shopper, and marketplace trends to identify implications for assigned portfolios. Maintain marketing materials, content, and selling resources that support customer-facing teams and commercialization efforts. Build strong cross-functional relationships through ownership, responsiveness, and consistent follow-through. REQUIREMENTS & QUALIFICATIONS Bachelor's degree in Marketing, Business, Communications or related field 2-4 years of experience in marketing, product marketing, brand marketing, channel marketing, demand generation, sales support, communications, or related disciplines Strong project management, organization, follow-through, and attention to detail Analytical mindset with the ability to interpret marketing, business, and marketplace data Effective written, verbal, and visual communication skills Proficiency with Microsoft Office and comfort learning marketing technology platforms, content systems, and reporting tools Experience supporting cross-functional initiatives, campaign execution, product launches, creative development, or commercial support preferred B2B, foodservice, tabletop, hospitality, housewares, consumer products, retail, or distribution industry experience preferred COMPETENCIES FOR SUCCESS Take Control: ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development. Be Engaged & Committed: lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work. Be Accountable: hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives. Continuous Improvement Mindset: Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.

Requirements

Must-haves

The Associate Brand Manager supports and owns day-to-day management of assigned Retail and E-Commerce portfolios, while developing the skills and business acumen necessary for broader brand leadership responsibilities.
Own day-to-day marketing support for assigned Retail and E-Commerce portfolios while partnering with the Senior Manager, Brand Marketing on business priorities and growth opportunities.
Develop recurring portfolio performance reviews, analyzing business results, campaign effectiveness, and marketplace trends to identify opportunities and risks.
Support annual brand and portfolio planning, including objective setting, opportunity identification, prioritization, and development of growth initiatives.
Lead post-launch performance reviews and recommend actions to improve future commercialization and activation efforts.
Support development and execution of marketing programs across retail, digital, e-commerce, content, and customer-facing channels.
Partner with agencies and external vendors to execute campaigns, content development, and activation plans.
Support commercialization activities for new products, portfolio initiatives, and growth programs, ensuring effective execution across cross-functional partners.
Monitor campaign and e-commerce performance metrics and recommend opportunities to improve visibility, engagement, and conversion.
Partner with Sales, Channel Marketing, Product, NPD, PMO, and external partners to support execution of key business priorities.
Monitor customer, competitor, shopper, and marketplace trends to identify implications for assigned portfolios.
Maintain marketing materials, content, and selling resources that support customer-facing teams and commercialization efforts.
Build strong cross-functional relationships through ownership, responsiveness, and consistent follow-through.
Bachelor's degree in Marketing, Business, Communications or related field
2-4 years of experience in marketing, product marketing, brand marketing, channel marketing, demand generation, sales support, communications, or related disciplines
Strong project management, organization, follow-through, and attention to detail
Analytical mindset with the ability to interpret marketing, business, and marketplace data
Effective written, verbal, and visual communication skills
Proficiency with Microsoft Office and comfort learning marketing technology platforms, content systems, and reporting tools
Take Control: ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.
Be Engaged & Committed: lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.
Be Accountable: hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives.

Nice-to-haves

Experience supporting cross-functional initiatives, campaign execution, product launches, creative development, or commercial support preferred
B2B, foodservice, tabletop, hospitality, housewares, consumer products, retail, or distribution industry experience preferred

Application prep

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Platform: dayforce
Effort: medium

Benefits

Benefits detected in the listing.

Professional Development