Job description

At Range, we’re building towards a world where anyone can live the financial life they imagine for themselves. If that sounds like a mission you want to be a part of, let’s create it together. We’re building AI-powered wealth management. Investments, taxes, retirement, estate planning, all in one platform instead of scattered across different advisors and apps. We're backed by Google's Gradient Ventures, Cathay Innovation, Scale Venture Partners, and more. We’re growing fast while still small enough that everyone's work is visible and impactful. ABOUT THE ROLE We’re looking for a strategic, creative, and data-driven Senior Product Marketing Manager to help define how our products are positioned, launched, and adopted in the market. As a PMM, you’ll be the bridge between our product, marketing, sales, and customer success teams — ensuring we deeply understand our customers, clearly articulate our value, and drive growth across the product lifecycle. We're excited to hire this role at Range's Headquarters in McLean, VA. All of our positions follow an in-office schedule Monday through Friday, allowing you to collaborate directly with your team. If you're not currently based in the area but love what you see, let’s discuss relocation as part of your journey to joining us. WHAT YOU’LL DO WITH US - Lead product launches from strategy to execution — defining positioning, messaging, and go-to-market plans that drive awareness, adoption, and revenue. - Conduct customer interviews, competitive research, and market analysis to inform product strategy and identify new opportunities. - Develop clear, compelling messaging that differentiates our products and resonates with key buyer personas. - Partner with sales to create enablement materials (decks, one-pagers, battlecards) and train the team on product value, positioning, and competitive differentiation. - Work with demand generation and content marketing teams to develop campaigns and thought leadership that support launches and ongoing product adoption. - Collaborate closely with product management to influence strategy based on market feedback and customer needs. - Measure the success of marketing programs, launches, and campaigns — reporting on key KPIs like adoption, awareness, and engagement. - Prepare internal teams to champion Range's value proposition with purpose-built tools, clear messaging frameworks, and hands-on training. WHAT WILL SET YOU APART - 6+ years of experience in product marketing - Strong understanding of GTM strategy, product positioning, and messaging development - Excellent storytelling, writing, and communication skills - Proven ability to collaborate cross-functionally and influence without direct authority - Comfort with data-driven decision-making and performance measurement - Startup and/or direct to consumer experience COMPENSATION Base salary range: $200,000 – $300,000 This is the base salary range we expect in good faith to pay for this role at the time of posting. Where an offer lands within the range depends on the scope and complexity of work the candidate can own independently and demonstrated depth at this level. OTHER COMPENSATION AND BENEFITS The range above reflects base salary only. Our offer packages also include equity in the form of stock options, so total compensation for this role will exceed the base salary range. We do not ask for or consider salary history. You are welcome to ask questions about compensation at any point in the process. BENEFITS - Health & Wellness: 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage - 401(k): Retirement savings program to support your future - Paid Time Off: Dedicated time to reset and recharge plus most federal holidays - Parental Leave: Comprehensive leave policy for growing families - Meals: Select meals covered throughout the week - Fitness: Monthly movement stipend - Equity & Career Growth: Early exercise eligibility and a strong focus on professional development - Annual Compensation Reviews: Salary and equity refreshes based on performance - Boomerang Program: After two years at Range, you can take time away to start your own company. We’ll hold your spot for 6 months - and pause your equity vesting, which resumes if you return Range is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. As a company, we are committed to designing products, building a culture, and supporting a team that reflects the diverse population we serve.

Requirements

Must-haves

At Range, we’re building towards a world where anyone can live the financial life they imagine for themselves. If that sounds like a mission you want to be a part of, let’s create it together.
Lead product launches from strategy to execution — defining positioning, messaging, and go-to-market plans that drive awareness, adoption, and revenue.
Conduct customer interviews, competitive research, and market analysis to inform product strategy and identify new opportunities.
Develop clear, compelling messaging that differentiates our products and resonates with key buyer personas.
Partner with sales to create enablement materials (decks, one-pagers, battlecards) and train the team on product value, positioning, and competitive differentiation.
Work with demand generation and content marketing teams to develop campaigns and thought leadership that support launches and ongoing product adoption.
Collaborate closely with product management to influence strategy based on market feedback and customer needs.
Measure the success of marketing programs, launches, and campaigns — reporting on key KPIs like adoption, awareness, and engagement.
Prepare internal teams to champion Range's value proposition with purpose-built tools, clear messaging frameworks, and hands-on training.
6+ years of experience in product marketing
Strong understanding of GTM strategy, product positioning, and messaging development
Excellent storytelling, writing, and communication skills
Proven ability to collaborate cross-functionally and influence without direct authority
Comfort with data-driven decision-making and performance measurement
Startup and/or direct to consumer experience
We do not ask for or consider salary history. You are welcome to ask questions about compensation at any point in the process.

Nice-to-haves

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Application prep

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Keywords to mirror

aigo

Platform: ashby
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Paid Time Off

Parental Leave

Wellness

Professional Development