Job description

Want to help everyday Americans invest and build wealth? Financial inequality is increasing, and too many people are getting left behind. At Stash, we're passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom. We also believe in working smarter—leveraging AI and emerging technologies to move faster, operate more efficiently, and focus our time on solving meaningful problems for our customers. We're looking for a Growth Marketing Manager to identify, launch, and prove out new growth channels for Stash. You'll be part of our growing Growth team and report to the Sr. Director of Acquisition. You'll initially help lead our test of influencer as an acquisition channel, but your remit will be broader: turning opportunities across channels like influencer, podcasts and TV, direct mail, and emerging platforms into rigorous, measurable growth programs. This is a role with real scope and huge impact. You'll take ideas from a blank page to an in-market test—building the strategy, economics, measurement plan, creative approach, and operating model needed to determine whether a channel can scale. You'll also take on high-leverage growth and conversion projects across offers, landing pages, and referral or rescue programs. We're looking for a creative and analytical operator who moves quickly, acts independently, and brings structure to ambiguity. You should be equally comfortable developing a sharp creative hypothesis, building a channel test plan, managing a complex cross-functional launch, and using performance data to decide what happens next. What you'll do: Build and test new growth channels Identify and evaluate new acquisition opportunities based on audience fit, potential scale, unit economics, operational complexity, and measurement readiness Turn promising ideas into cohesive test plans with clear hypotheses, budgets, audiences, creative needs, success metrics, and scale or stop criteria Own tests from strategy through launch, measurement, iteration, and recommendation Build the playbook, processes, and partner model required to turn successful tests into repeatable growth programs Lead an initial influencer channel test Develop and execute Stash's initial performance-oriented influencer channel test Define the right creator profiles, partnership model, briefs, content formats, usage rights, amplification plan, and measurement approach Work with creators, agencies, and internal partners to keep production and launches moving quickly Use early results to determine what to scale, change, or stop—and what capabilities Stash would need to build next Connect creative, conversion, and channel strategy Develop channel-specific creative hypotheses and ideate the concepts, messages, formats, and offers most likely to work Write clear briefs and partner with Brand, Creative, and external resources to produce effective assets Ensure strong message match across creative, landing pages, offers, and the signup experience Lead high-leverage growth and conversion projects across landing pages, experimentation, offers, referral, and rescue when these are the biggest constraint on performance Analyze and iterate Define measurement plans before launch and ensure tracking is sufficient to make a clear decision Analyze performance across CAC, payback, customer quality, conversion, and new customer acquisition Translate results into clear insights, next-step hypotheses, and recommendations for investment Communicate what we learned—including unsuccessful tests—so the broader Growth and Marketing teams can move faster Drive execution across teams Build and manage detailed project plans, timelines, budgets, dependencies, and decision points Partner closely with Growth, Creative, Brand, Product, Data, Legal, Compliance, and Finance to move work from idea to market Proactively identify blockers, make sound decisions with incomplete information, and keep multiple workstreams moving without waiting for perfect clarity Create simple, durable processes that make future tests faster and easier to run What we're looking for: Your success will be measured by your ability to turn ambiguous growth opportunities into well-designed tests, generate clear learning quickly, and build a path to efficient scale. You understand that proving a new channel requires more than launching a campaign: it takes a strong customer insight, compelling creative, sound economics, reliable measurement, and disciplined execution. 3-5 years of experience in growth, growth marketing, or a similarly cross-functional role Experience at a startup or in an equivalent zero-to-one environment where you had to act independently, move quickly, and build without an established playbook A track record of taking a new channel, program, or growth initiative from idea through launch and iteration Strong project management skills, with the ability to coordinate complex cross-functional work and keep multiple initiatives moving at once A strong analytical foundation—comfortable building a business case, defining success metrics, interpreting performance data, and making scale or stop decisions Strong creative instincts—able to develop customer insights, campaign concepts, content hypotheses, and clear creative briefs Bias for action and ownership; you move quickly, make thoughtful decisions with incomplete information, and do not need close direction to make progress Strong written and verbal communication skills, with the ability to bring clarity to ambiguous problems and align a wide range of partners Comfort using AI tools and automation to accelerate research, analysis, ideation, and execution Gold Stars Experience launching or scaling influencer or creator-led acquisition Experience testing offline or emerging channels such as podcasts, TV, direct mail, or new digital platforms Experience in fintech, consumer finance, healthcare, subscriptions, or another long-funnel consumer business Hands-on experience with landing-page testing, experimentation platforms, referral programs, or lifecycle winback programs Experience operating in a regulated environment and partnering closely with Legal or Compliance #LI-Hybrid Our Commitment to Diversity, Equity, and Inclusion We proudly celebrate the unique qualities that make you you, 365 days a year, and not just because it’s the right thing to do or good for business. We embed the principles and practices of diversity, equity, and inclusion (DEI) into all that we do to prioritize people, a Stash core value , and to ensure Stashers of all backgrounds and experiences can be their authentic selves. We are also proud to be the first and only venture-backed fintech to join the CEO Action for Diversity & Inclusion™ , and as an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds. If you require any reasonable accommodations to make your application process more accessible, please reach out to recruiting@Stash.com. Helping You Invest in Yourself Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits Complimentary subscription to Stash+ account Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility. Flexible PTO Work-from-home equipment stipends; home internet subsidy Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health External Recognition for Stash Benzinga’s 2023 Best Brokerage for Beginners and Best Robo-Advisor Awards Qorus-Accenture’s 2023 Banking Innovation Awards USA Today and Statista’s 2023 Top 500 Best Financial Advisory Firms Comparably's Best Company Awards: Best Places to Work, Best Company Outlook, and Best Engineering Team for Diversity, Women, Culture, and more! (2023) Fintech Breakthrough Award: Best Personal Finance App (2023) BuiltIn’s Best Places to Work (2022, 2021, 2020, 2019) Forbes Fintech 50 (2021, 2020, 2019) Best Digital Bank, Finovate Awards (2020) Tearsheet Challenge Awards, Best Banking Card Product - Stock-Back® Card, 2020 LendIt Fintech Innovator of the Year (2020, 2019) Salary Range: $140,000 – $160,000 The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry. **No recruiters, please**

Requirements

Must-haves

Build and test new growth channels
Identify and evaluate new acquisition opportunities based on audience fit, potential scale, unit economics, operational complexity, and measurement readiness
Turn promising ideas into cohesive test plans with clear hypotheses, budgets, audiences, creative needs, success metrics, and scale or stop criteria
Own tests from strategy through launch, measurement, iteration, and recommendation
Build the playbook, processes, and partner model required to turn successful tests into repeatable growth programs
Lead an initial influencer channel test
Develop and execute Stash's initial performance-oriented influencer channel test
Define the right creator profiles, partnership model, briefs, content formats, usage rights, amplification plan, and measurement approach
Work with creators, agencies, and internal partners to keep production and launches moving quickly
Use early results to determine what to scale, change, or stop—and what capabilities Stash would need to build next
Connect creative, conversion, and channel strategy
Develop channel-specific creative hypotheses and ideate the concepts, messages, formats, and offers most likely to work
Write clear briefs and partner with Brand, Creative, and external resources to produce effective assets
Ensure strong message match across creative, landing pages, offers, and the signup experience
Lead high-leverage growth and conversion projects across landing pages, experimentation, offers, referral, and rescue when these are the biggest constraint on performance
Analyze and iterate
Define measurement plans before launch and ensure tracking is sufficient to make a clear decision
Analyze performance across CAC, payback, customer quality, conversion, and new customer acquisition
Translate results into clear insights, next-step hypotheses, and recommendations for investment
Communicate what we learned—including unsuccessful tests—so the broader Growth and Marketing teams can move faster
Drive execution across teams
Build and manage detailed project plans, timelines, budgets, dependencies, and decision points
Partner closely with Growth, Creative, Brand, Product, Data, Legal, Compliance, and Finance to move work from idea to market
Proactively identify blockers, make sound decisions with incomplete information, and keep multiple workstreams moving without waiting for perfect clarity

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Pto

Parental Leave

Wellness