Digital Marketing Specialist at AtriCure

Job description

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure’s Isolator® Synergy™ Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure’s AtriClip® Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure’s Hybrid AF™ Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure’s cryoICE cryoSPHERE® probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on Twitter @AtriCure. We foster a culture of inclusion by embracing diverse experiences and individuals where everyone’s authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally. About the Role: The Digital Marketing Specialist supports AtriCure’s marketing and communications objectives by creating, editing, and managing digital content that engages key audiences and strengthens the company’s online presence. This role executes social media content strategies, develops compelling written and multimedia content, supports influencer and employee advocacy initiatives, and amplifies AtriCure’s educational, clinical, corporate, and brand messaging across digital channels. Working closely with internal stakeholders and external partners, this position translates complex information into engaging content that advances awareness, education, and business goals. Key Responsibilities: Create, write, and edit engaging social media content aligned with brand, campaign, and business objectives. Schedule approved content through social media management platforms and ensure timely execution. Partner with AtriCure’s internal teams to gather content from professional education courses, healthcare professional training, conferences, and other events for use on corporate social channels. Monitor social channels and conduct social listening to identify trends, engagement opportunities, and relevant conversations. Collaborate cross-functionally with subject matter experts to develop compliant, engaging social content. Support cross-functional marketing initiatives and keep content projects on schedule. Develop AtriCure’s influencer program and monitor online conversations among healthcare professionals. Provide AtriCure content to key opinion leaders, healthcare systems, and employee advocates. Repurpose long-form content into social media assets, blog articles, website content, infographics, short-form videos, and other digital formats. Organize and manage digital creative assets and content libraries. Produce monthly social media reports and provide performance-based recommendations. Write, edit, and proofread digital content, including blog articles, website copy, and social media copy. Assist in developing creative briefs and content requests for internal creative teams and external agencies. Help coordinate deliverables from external creative and video agencies. Support video content production by coordinating content needs, collecting assets, and assisting with review processes. Perform additional duties as assigned. Qualifications: Bachelor’s degree or a demonstrated equivalent combination of education, training, and experience. Advanced knowledge of leading social media platforms and how they can be leveraged for a brand. Excellent written and verbal communication skills, including expertise in writing for social media. Highly organized, self-motivated, and comfortable working in a fast-paced environment. Strong prioritization and time-management skills, with a demonstrated capacity to meet deadlines, manage competing priorities, and multitask as required. Sound decision-making, good judgment, and an effective, collaborative working style. Experience managing a brand’s social media presence is highly preferred. Experience with social media scheduling, publishing, analytics, or listening tools is advantageous. Working Conditions: Regular walking, sitting, or standing, as needed. Occasional bending and pushing or pulling, as needed. Successful completion of a pre-employment drug screening and background check. Benefits: Competitive salary (The final salary within this range will be determined based on the candidate’s relevant experience, education, and skills and will align with internal equity and market standards.) Health care benefits (medical, dental, vision, and health savings account) and wellness programs 401(k) retirement savings plan with company match Volunteer Time Off (VTO) to support community and philanthropic involvement Extended parental leave Discounted Employee Stock Purchase Program Tuition reimbursement #LI-AJ1 Positions in Minnesota Minnesota pay range $59,248 — $75,000 USD AtriCure has a variety of benefits available for US based employees and their families. Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 30 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more. Corporate-based employees also have full access to our on-site fitness center and cafeteria. To see a complete list of our benefits, please visit our careers website: atricure.com . AtriCure participates in the federal E-Verify program to confirm the identity of and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here e-verify.gov AtriCure is an Equal Employment Opportunity/Affirmative Action employer and provides Drug Free Workplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity or any other characteristic protected by federal, state, or local law(s). You may access our global privacy policy here: atricure.com

Requirements

Must-haves

Working closely with internal stakeholders and external partners, this position translates complex information into engaging content that advances awareness, education, and business goals.
Create, write, and edit engaging social media content aligned with brand, campaign, and business objectives.
Schedule approved content through social media management platforms and ensure timely execution.
Partner with AtriCure’s internal teams to gather content from professional education courses, healthcare professional training, conferences, and other events for use on corporate social channels.
Monitor social channels and conduct social listening to identify trends, engagement opportunities, and relevant conversations.
Collaborate cross-functionally with subject matter experts to develop compliant, engaging social content.
Support cross-functional marketing initiatives and keep content projects on schedule.
Develop AtriCure’s influencer program and monitor online conversations among healthcare professionals.
Provide AtriCure content to key opinion leaders, healthcare systems, and employee advocates.
Repurpose long-form content into social media assets, blog articles, website content, infographics, short-form videos, and other digital formats.
Organize and manage digital creative assets and content libraries.
Produce monthly social media reports and provide performance-based recommendations.
Write, edit, and proofread digital content, including blog articles, website copy, and social media copy.
Assist in developing creative briefs and content requests for internal creative teams and external agencies.
Help coordinate deliverables from external creative and video agencies.
Support video content production by coordinating content needs, collecting assets, and assisting with review processes.
Perform additional duties as assigned.
Bachelor’s degree or a demonstrated equivalent combination of education, training, and experience.
Advanced knowledge of leading social media platforms and how they can be leveraged for a brand.
Excellent written and verbal communication skills, including expertise in writing for social media.
Highly organized, self-motivated, and comfortable working in a fast-paced environment.
Strong prioritization and time-management skills, with a demonstrated capacity to meet deadlines, manage competing priorities, and multitask as required.
Sound decision-making, good judgment, and an effective, collaborative working style.

Nice-to-haves

Experience managing a brand’s social media presence is highly preferred.

Application prep

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Platform: greenhouse
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Vision

401k

401(K)

Parental Leave

Wellness