A little about us…
Knit is the AI-native consumer research platform helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant + qual research process from weeks into days (sometimes hours!) for 50+ enterprise brands — including Amazon, T-Mobile, Mars, NASCAR, and more. We’re on a mission to scale and democratize world-class research. From survey generation to stakeholder-ready reports, our platform is redefining how insights teams operate — and we need your help to push the limits of what’s possible.
Overview
We're hiring a Senior Product Manager to help redefine what customer understanding looks like in an AI-native world. You'll help us find the right problems, shape the right bets, and partner with engineering, research, and GTM to ship work that 50+ Fortune 1000 brands depend on. We're expanding our product surface area rapidly, which means whoever owns a surface has unusual leverage over what Knit becomes.
You'll ship in two-week cycles alongside one of the strongest engineering benches you'll find at this stage – the kind of partnership that shortens the distance between idea and production in ways most PMs haven't experienced. You'll partner closely with our Director of Product, CTO, CEO, on-staff PhD-level Researchers, and Engineering Leads. This is a high-ownership role on a senior-heavy team. We expect your instincts to sharpen what we build and your execution to move us faster.
Outcomes
Success in this role is defined by sharper product decisions, stronger execution, and measurable customer and business impact on the surface you own.
Customer adoption of shipped work: Usage and adoption rates of new and materially updated capabilities within our target ICP.
Product velocity and roadmap reliability: Consistent shipping against outcome-driven commitments, with fewer mid-stream changes and clearer scope on what's in vs. out.
Customer and business impact: Expansion revenue, win rate, retention, and customer value creation attributable to your product work.
Cross-functional coherence: Engineering, Research, and GTM operating from one shared reality about what matters most, and why.
Responsibilities | What you will own...
Primary responsibilities of this role:
Own a Meaningful Product Surface End-to-End Drive the full lifecycle of your product surface, from discovery to delivery to adoption. Write crisp specs, prioritize ruthlessly, and partner with engineering. Own outcomes, not outputs.
Build Direct Customer Intuition Spend meaningful time with customers. Work alongside our PhD-level Researchers, but build your own direct understanding of how our users and buyers at Fortune 1000 brands actually think.
Engage with AI-Native Product Decisions Contribute to shaping the AI layer of our product: eval strategies, quality loops, failure-mode design, when to trust the model versus defer to humans. You don't need to have done this at scale before — but you need to be genuinely curious and building fluency fast.
Operate as a Force Multiplier Across R&D and GTM Drive clarity on tradeoffs, reduce mid-stream thrash, and keep Engineering, Research, and GTM aligned on what matters most.
Grow Into Company Level Thinking We want your perspective on how we plan quarters, how we position against competitors, and how we tell our story to customers. The best ideas here come from people closest to the product and the customer — that's you.
Required Skills & Experiences
Required:
4+ years as a Product Manager , including time at a company with a strong product culture where you were pushed to think rigorously about customers and tradeoffs.
0→1 experience. You've taken a product from zero to meaningful customer usage. Ideally, in an early-stage environment (seed/Series A), where you didn't have a full supporting cast to lean on.
Growing AI fluency. You've worked on or shipped features that involve AI or ML. You're curious about how LLMs work, you use AI tools actively in your own workflow, and you have a developing point of view on how the PM role is evolving in an AI-native world.
Strong written and verbal communication. You can write a tight spec, run a crisp meeting, and bring people along clearly.
Technical comfort. You can hold a real conversation with engineers about architecture and tradeoffs — you don't need to write the code, but you need to understand it.
Nice to Haves
Previous founder or first-PM experience at an early-stage startup
Experience building tools for researchers or in the market research industry
Benefits
Upon joining the Knit team, you will receive a competitive salary + commission plan if applicable to role, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more!
Salary
In accordance with New York pay transparency requirements, the salary range for this role is $190,000 - $220,000. Final compensation will be determined based on the candidate’s level, experience, and qualifications upon joining Knit.
Our Company Values
We are the Championship Team. This means we:
Are 1% better every day: We approach situations with a growth mindset and ask, “How can we make the business better?” and “What would it take?”
Play to win: We set audacious goals and push ourselves to achieve them with a bias towards action (When we see a need, we take initiative, and hold ourselves accountable to seeing it through).
Keep the main thing the main thing: Identify what has the biggest impact and prioritize to focus on it.
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