Job description

Our client is looking for a Digital/Online Marketing Manager that would be handling the following duties and responsibilities for the company: • Responsible for overseeing all of the company’s online marketing metrics and analytics activities, managing all demand generation activities for client's .com website • Responsible for forecasting and budgeting activities for the E-Store; collaborates with/Key Customers including Product Management, Sales Operations and Logistics. • Online Metrics and Analysis • Monitor, identify, and analyze key online trends and implement marketing activities based on findings • Directly manage Omniture relationship and all Genesis partner integrations, ensuring data integrity within the Omniture suite • Transform raw web analytics data into actionable insight/opportunities for business stakeholders to help drive company Store sales, overall sales of the company in the channel, and improved brand perception • Provide regular metrics and analysis to key management; actively monitor product reviews • Work with Customer Relations teams to address any larger issues identified through the program to ensure customer satisfaction; ensure email communication is tied into CLIENT store goals • Work with product management to develop creative ways to drive traffic to site and awareness of company brand for their target markets • Manage all of Client's paid and natural search activities; provide campaign performance updates to key management • Manage all Shopping Portal (PriceGrabber, NexTag, Google Shopping, Yahoo Shopping, BizRate) relationships • Ensure data feeds are accurate and being delivered in a timely manner • Work with traditional agencies on digital media purchases • Completion of a bachelor’s degree or equivalent (B.A. or B.S.); MBA with an emphasis in Marketing is highly preferred • 3-5 years of experience managing website demand generation campaigns • 3-5 years of experience in online marketing metrics and tagging strategy • Experience managing vendors • Strong marketing analysis and project management experience • Ability to sell ideas well through creative & innovative cohesive presentations • Excellent communication skills which include presentations All your information will be kept confidential according to EEO guidelines.

Requirements

Must-haves

Our client is looking for a Digital/Online Marketing Manager that would be handling the following duties and responsibilities for the company:
Responsible for overseeing all of the company’s online marketing metrics and analytics activities, managing all demand generation activities for client's .com website
Responsible for forecasting and budgeting activities for the E-Store; collaborates with/Key Customers including Product Management, Sales Operations and Logistics.
Online Metrics and Analysis
Monitor, identify, and analyze key online trends and implement marketing activities based on findings
Directly manage Omniture relationship and all Genesis partner integrations, ensuring data integrity within the Omniture suite
Transform raw web analytics data into actionable insight/opportunities for business stakeholders to help drive company Store sales, overall sales of the company in the channel, and improved brand perception
Provide regular metrics and analysis to key management; actively monitor product reviews
Work with Customer Relations teams to address any larger issues identified through the program to ensure customer satisfaction; ensure email communication is tied into CLIENT store goals
Work with product management to develop creative ways to drive traffic to site and awareness of company brand for their target markets
Manage all of Client's paid and natural search activities; provide campaign performance updates to key management
Manage all Shopping Portal (PriceGrabber, NexTag, Google Shopping, Yahoo Shopping, BizRate) relationships
Ensure data feeds are accurate and being delivered in a timely manner
Work with traditional agencies on digital media purchases
3-5 years of experience managing website demand generation campaigns
3-5 years of experience in online marketing metrics and tagging strategy
Experience managing vendors
Strong marketing analysis and project management experience
Ability to sell ideas well through creative & innovative cohesive presentations
Excellent communication skills which include presentations
All your information will be kept confidential according to EEO guidelines.

Nice-to-haves

Completion of a bachelor’s degree or equivalent (B.A. or B.S.); MBA with an emphasis in Marketing is highly preferred

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: smartrecruiters
Effort: medium