Job description

Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high‑performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities. At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter. This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI‑ready connectivity, join us today. The Role Lumen is building the trusted network for AI, and the way we tell that story matters as much as the story itself. We are looking for a Senior Manager, Brand Marketing to help bring the Lumen brand to market at national scale. Reporting to the Director of Brand Strategy, this role is a strategic right hand in leading the strategy, execution, and optimization of the Lumen national brand campaign. In particular, you will manage the day-to-day relationship with our brand creative and media agencies in close partnership with our internal teams, ensuring every idea and tactic that reaches market ladders back to a single, coherent brand strategy across paid, owned, and earned channels. This is a highly cross-functional, high-visibility role for a brand marketer who is part strategist, part storyteller, and part operator. An ideal candidate will be comfortable moving between the whiteboard, the creative review, and the performance dashboard, and bringing big ideas and learnings to leadership. The Main Responsibilities • Lead the strategy, execution, optimization, and roadmap for the Lumen national brand campaign in partnership with the Director of Brand Strategy, keeping milestones, cross-functional inputs, budget, and outcomes aligned. • Translate the brand platform into an integrated, multi-market campaign plan across paid, owned, and earned channels, ensuring all work ladders back to a coherent brand narrative. • Develop and maintain the enterprise brand messaging framework as the single source of truth, adapting messaging by audience, market, channel, and funnel stage while safeguarding one brand voice. • Partner with External and Internal Communications, Product Marketing, Creative, Events, DX, and Sponsorships teams to cascade campaign messaging and equip partners to use the framework. • Manage the day-to-day brand creative agency relationship in partnership with the internal creative team, from briefing and concept development through testing, production, scope, budget, and performance accountability. • Partner with the Brand Measurement lead to translate campaign performance and brand-health results into clear leadership recommendations, with a practical point of view on what to continue, change, or test next. • Present strategy, recommendations, progress, and results to senior stakeholders clearly and confidently. What We Look For in a Candidate Required • Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field — or equivalent professional experience. • 10+ years of experience in brand and integrated marketing, brand strategy, or advertising, including national campaigns. • Demonstrated ownership of messaging frameworks, brand narratives, or campaign message architecture across multiple audiences and channels. • Proven experience managing external creative and media agencies, including budget responsibility. • Experience with campaign measurement, brand tracking, and testing Preferred • Experience partnering with external communications, internal communications, events, and product/demand campaigns. • B2B, technology, or telecommunications brand experience — familiarity with cloud, networking, or AI categories is a strong plus. • Comfort operating in a fast-moving, evolving brand environment where the platform and messaging are still being shaped. Compensation This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. Location Based Pay Ranges $132,232 - $176,310 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY $138,844 - $185,124 in these states: CO HI MI MN NC NH NV OR RI $145,456 - $193,940 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process. Learn more about Lumen's: Benefits Bonus Structure #LI-Remote Requisition #: 343956 Life at Lumen Life at Lumen is human and connected, even in a fast moving, AI‑focused organization. We set clear expectations and trust people to meet them. With real support and shared accountability, teams collaborate better, move faster, and deliver meaningful outcomes. Our Lumen 8 behaviors guide how we interact, make decisions, and work together, shaping a culture built to perform and win. To learn more about Life at Lumen and how we live the Lumen 8, please visit: jobs.lumen.com Background Screening If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Equal Employment Opportunities We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. Privacy Notice Lumen is committed to protecting the privacy and security of personal information collected during the recruitment and hiring process. Our Applicant Privacy Notice explains how we collect, use, disclose, and protect applicant information, as well as how individuals may request access to or deletion of their personal data. To review Lumen’s Global Employment Applicant and Talent Community Privacy Notice, please visit: jobs.lumen.com Disclaimer The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.

Requirements

Must-haves

At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter.
The Main Responsibilities
Lead the strategy, execution, optimization, and roadmap for the Lumen national brand campaign in partnership with the Director of Brand Strategy, keeping milestones, cross-functional inputs, budget, and outcomes aligned.
Translate the brand platform into an integrated, multi-market campaign plan across paid, owned, and earned channels, ensuring all work ladders back to a coherent brand narrative.
Develop and maintain the enterprise brand messaging framework as the single source of truth, adapting messaging by audience, market, channel, and funnel stage while safeguarding one brand voice.
Partner with External and Internal Communications, Product Marketing, Creative, Events, DX, and Sponsorships teams to cascade campaign messaging and equip partners to use the framework.
Manage the day-to-day brand creative agency relationship in partnership with the internal creative team, from briefing and concept development through testing, production, scope, budget, and performance accountability.
Partner with the Brand Measurement lead to translate campaign performance and brand-health results into clear leadership recommendations, with a practical point of view on what to continue, change, or test next.
Present strategy, recommendations, progress, and results to senior stakeholders clearly and confidently.
What We Look For in a Candidate
Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field — or equivalent professional experience.
10+ years of experience in brand and integrated marketing, brand strategy, or advertising, including national campaigns.
Demonstrated ownership of messaging frameworks, brand narratives, or campaign message architecture across multiple audiences and channels.
Proven experience managing external creative and media agencies, including budget responsibility.
Experience with campaign measurement, brand tracking, and testing

Nice-to-haves

Experience partnering with external communications, internal communications, events, and product/demand campaigns.
B2B, technology, or telecommunications brand experience — familiarity with cloud, networking, or AI categories is a strong plus.
Comfort operating in a fast-moving, evolving brand environment where the platform and messaging are still being shaped.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: eightfold
Effort: medium