Job description

“I love working at Absorb because curiosity, collaboration, and respect are built into what we do every day. Over the last four years in IT service and leadership, I’ve been consistently supported and encouraged to learn and grow, and I take pride in providing the same opportunities for my team. It’s incredibly rewarding to be part of a company that truly invests in its people and their success.” -Jaclyn Boeckx, Team Lead Service Desk Help turn great customer experiences into lasting customer relationships. As Customer Marketing Manager at Absorb, you’ll bring our product launches to life for our customers, creating campaigns and experiences that drive adoption, engagement, and value. You’ll lead customer advocacy and our Innovation Council programs, own key channels like webinars and our customer newsletter, and partner closely across Lifecycle Marketing, Product Marketing, and GTM to ensure our customers are informed, inspired, and excited about what’s next. What you’ll do: - Plan and execute customer campaigns for product launches, from beta recruitment through GA and post-launch adoption, working from GTM's launch plan and PMM's messaging. - Turn product messaging into customer-facing copy for email, in-app (Pendo), webinars and the customer newsletter. - Maintain the customer communications calendar across launches, so releases are bundled and sequenced and customers aren't overloaded with change. - Produce the monthly customer newsletter and track engagement to improve it. - Run adoption campaigns for priority products, starting with Aura, with Lifecycle Marketing targeting the right accounts. - Own and manage the Innovation Council: recruit and onboard participants, keep them engaged, and match them to upcoming alphas and betas. - Grow the customer advocacy pipeline: reviews on G2 and similar sites, references, testimonials, case studies and customer speakers, with a focus on recent launches. - Track and report on campaign and advocacy results: adoption among targeted accounts, webinar attendance, advocacy output and Innovation Council participation. - Work with Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and the Content and Creative teams to deliver customer programs. What you’ll bring: - 3–5 years in customer marketing, customer advocacy or a similar role, ideally in B2B SaaS. - Experience running campaigns for product launches or feature adoption. - Strong writer who can turn product messaging into clear customer communications. - Hands-on with marketing automation and CRM tools (e.g. Salesforce); Pendo and review platforms such as G2 are a plus. - Organized enough to run several programs at once, and comfortable with numbers to report on them. - Experience in learning technology or HR tech is a plus. Technologies we use: - Microsoft office, Teams, Claude, Confluence, Salesforce, Absorb LMS Are you ready to become an Absorber? What we offer: - Fully remote-first work with flexible work arrangements 🏡 - Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location 🧘 - New Hire Equipment Allowance and monthly Flex Allowance to support your success 📦 - Endless opportunity for career growth and internal mobility 🌱 - Employee driven DE&I programs 🫶 Who are we? Absorb Software is the leading global AI-driven learning platform provider, helping organizations unlock the full potential of their workforce. With its innovative Strategic Learning Systems (SLS) approach, Absorb empowers businesses to align learning with strategic goals, driving measurable impact and workforce agility. The Absorb LMS platform delivers personalized, scalable, and engaging learning experiences for employees, customers, and partners worldwide. Trusted by over 3,300 organizations and 34 million users, Absorb is redefining the future of workplace learning through cutting-edge AI, seamless integrations, and an unwavering commitment to innovation. We empower learners to enrich their lives, workplaces and communities. Our values are simple: - We achieve exceptional results by genuinely caring about each other and the work we do - We’re united, and we grow through our commitment to elevating continual learning! AI @ Absorb We believe in the power of AI and technology to make learning accessible to everyone. By exploring new tools and constantly experimenting, we’re redefining what’s possible. We take an AI‑first approach to unlock human potential, drive impact, and scale better outcomes. As the world evolves, Absorb is committed to growing with you. Investing in your skills every step of the way. We use AI tools to support our recruitment process, such as organizing applications and highlighting potential matches based on role requirements. While these tools help streamline our review, all screening and final hiring decisions are made by our recruitment team. We encourage candidates to apply authentically and not rely solely on AI-generated responses in their applications. Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at accessiblecareers@absorblms.com Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.

Requirements

Must-haves

Help turn great customer experiences into lasting customer relationships.
Plan and execute customer campaigns for product launches, from beta recruitment through GA and post-launch adoption, working from GTM's launch plan and PMM's messaging.
Turn product messaging into customer-facing copy for email, in-app (Pendo), webinars and the customer newsletter.
Maintain the customer communications calendar across launches, so releases are bundled and sequenced and customers aren't overloaded with change.
Produce the monthly customer newsletter and track engagement to improve it.
Run adoption campaigns for priority products, starting with Aura, with Lifecycle Marketing targeting the right accounts.
Own and manage the Innovation Council: recruit and onboard participants, keep them engaged, and match them to upcoming alphas and betas.
Grow the customer advocacy pipeline: reviews on G2 and similar sites, references, testimonials, case studies and customer speakers, with a focus on recent launches.
Track and report on campaign and advocacy results: adoption among targeted accounts, webinar attendance, advocacy output and Innovation Council participation.
Work with Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and the Content and Creative teams to deliver customer programs.
3–5 years in customer marketing, customer advocacy or a similar role, ideally in B2B SaaS.
Experience running campaigns for product launches or feature adoption.
Strong writer who can turn product messaging into clear customer communications.
Organized enough to run several programs at once, and comfortable with numbers to report on them.
Microsoft office, Teams, Claude, Confluence, Salesforce, Absorb LMS
Are you ready to become an Absorber?
We achieve exceptional results by genuinely caring about each other and the work we do
We’re united, and we grow through our commitment to elevating continual learning!

Nice-to-haves

Hands-on with marketing automation and CRM tools (e.g. Salesforce); Pendo and review platforms such as G2 are a plus.
Experience in learning technology or HR tech is a plus.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

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Platform: ashby
Effort: quick

Benefits

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