Job description

Join the Team Behind the World’s Leading Class Management Software! About the Role We’re looking for a people-first Marketing Manager who thrives in leading, mentoring, and developing a high-performing team. This role is ideal for a strategic and collaborative leader and strong communicator who brings clarity, alignment, and momentum to marketing initiatives across the organization. You will oversee a growing marketing team spanning creative, digital, web, and marketing operations functions. This role reports to the Chief Marketing Officer (CMO) and plays a key part in driving growth, brand visibility, messaging alignment, and overall marketing performance . What You Will Do • Shape and execute strategic, growth-focused marketing initiatives in collaboration with CMO. • Establish clear goals and performance expectations for the marketing team, ensuring initiatives are aligned to measurable business outcomes. • Track and evaluate marketing performance at both the campaign and team level, identifying opportunities for optimization, process improvement, and individual growth . • Provide regular feedback, coaching, and development plans to help team members strengthen skills and continuously improve performance . • Provide strategic oversight of CRM , marketing automation, and SEO initiatives , ensuring team efforts align with company growth objectives. • Oversee campaign planning and execution across digital, web, content, email, and events. • Ensure accuracy, clarity, brand consistency , and messaging alignment. • Ensure alignment between creative vision and operational execution . • Collaborate cross-functionally with Sales, Product, Customer Success, and other department leaders to drive cohesive messaging and shared priorities . • Serve as a key communication bridge between marketing and executive leadership , ensuring transparency, alignment, and measurable outcomes. • Use data and reporting insights to guide decision-making and optimize marketing performance . What You Bring • 4+ years of experience in marketing, digital marketing, or growth-focused marketing roles (B2B SaaS experience is a strong plus). • 2+ y ears of experience leading and developing a marketing team. • Strong leadership presence with exceptional communication skills and the ability to work effectively across department leadership. • Working knowledge of CRM platforms (HubSpot or similar) and how automation, segmentation, and reporting support marketing performance. • Solid understanding of SEO fundamentals and digital marketing best practices . • Strong attention to detail, including the ability to review and proofread marketing materials for accuracy and brand consistency. • Analytical mindset with comfort using data to inform decisions. • Ability to balance strategy, creativity, and execution in a fast-paced environment . • Bachelor’s degree in Marketing, Business, or related field preferred . • International marketing experience is a plus . What We Bring We believe in taking care of our people. • Highly competitive compensation package • Robust PTO - 27 total paid days off in the first year! • Comprehensive health benefits including employee fully paid medical premiums . • Generous 401(k) contribution - Better than a match! We contribute even if you are not able. • Fun company events that connect our team. • Career growth opportunities in a thriving, purpose-driven company • Relocation Assistance Who We Are At iClassPro , we’re more than just a software company — we’re on a mission to help gym, swim, dance, and cheer businesses spend less time managing and more time doing what they love: coaching, teaching, and building strong communities.Our class management platform powers thousands of youth activity centers worldwide , helping them run more efficiently, grow their revenue, and achieve long-term success. We’re proud to have earned a spot on the Inc. 5000 list of fastest-growing private companies for three years running: 2023, 2024, and 2025! We want to set you up for success from Day One. That’s why we use the Culture Index Survey - a quick tool that helps align your natural strengths with our roles and teams. All applicants will need to take the Culture Index Survey during the application process. Want to be proactive? Visit Culture Index once you have submitted the application. iClassPro is an Equal Opportunity Employer. Applicants must be authorized to work for any employer in the U.S. We will not participate in STEM OPT programs, nor sponsor or take over sponsorship of an employment visa for this position. E-Verify is used to verify authorization to work in the U.S.

Requirements

Must-haves

Join the Team Behind the World’s Leading Class Management Software!
Shape and execute strategic, growth-focused marketing initiatives in collaboration with CMO.
Establish clear goals and performance expectations for the marketing team, ensuring initiatives are aligned to measurable business outcomes.
Track and evaluate marketing performance at both the campaign and team level, identifying opportunities for optimization, process improvement, and individual growth .
Provide regular feedback, coaching, and development plans to help team members strengthen skills and continuously improve performance .
Provide strategic oversight of CRM , marketing automation, and SEO initiatives , ensuring team efforts align with company growth objectives.
Oversee campaign planning and execution across digital, web, content, email, and events.
Ensure accuracy, clarity, brand consistency , and messaging alignment.
Ensure alignment between creative vision and operational execution .
Collaborate cross-functionally with Sales, Product, Customer Success, and other department leaders to drive cohesive messaging and shared priorities .
Serve as a key communication bridge between marketing and executive leadership , ensuring transparency, alignment, and measurable outcomes.
Use data and reporting insights to guide decision-making and optimize marketing performance .
4+ years of experience in marketing, digital marketing, or growth-focused marketing roles (B2B SaaS experience is a strong plus).
2+ y ears of experience leading and developing a marketing team.
Strong leadership presence with exceptional communication skills and the ability to work effectively across department leadership.
Working knowledge of CRM platforms (HubSpot or similar) and how automation, segmentation, and reporting support marketing performance.
Solid understanding of SEO fundamentals and digital marketing best practices .
Strong attention to detail, including the ability to review and proofread marketing materials for accuracy and brand consistency.
Analytical mindset with comfort using data to inform decisions.
Ability to balance strategy, creativity, and execution in a fast-paced environment .
What We Bring
We believe in taking care of our people.

Nice-to-haves

Bachelor’s degree in Marketing, Business, or related field preferred .
International marketing experience is a plus .

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: paylocity
Effort: medium

Benefits

Benefits detected in the listing.

Vision

401(K)

Pto