Job description

We are seeking an experienced, strategic, and results-oriented marketing leader to drive market development, accelerate pipeline growth, and strengthen collaboration between marketing and sales. The ideal candidate brings 13+ years of progressive B2B marketing experience, with a proven ability to identify growth opportunities, build integrated go-to-market plans and programs, and influence executive stakeholders across complex organizations. This role serves as a critical bridge between marketing and sales, ensuring that market insights, campaigns, executive engagement programs, thought leadership, partnerships, and prospect-account focused marketing efforts translate into pipeline. The successful candidate will operate as a strategic advisor, trusted partner to sales leadership, and catalyst for revenue growth. Primary Responsibilities: • Develop and execute market development strategies that increase visibility, generate demand, and expand relationships within target accounts and industries. • Identify emerging market opportunities, industry trends, competitive dynamics, and customer needs to inform go-to-market planning. • Partner with Sales leaders to create regional, industry, or service-based growth plans to support pipeline creation, acceleration and conversion. • Drive market penetration initiatives that open new conversations and accelerate opportunity creation. • Develop executive programs, customer roundtables, thought leadership initiatives, and industry events that strengthen market position and drive business opportunities. • Collaborate with industry, product, service, digital, communications, and corporate marketing teams to deliver cohesive market-facing initiatives. • Drive alignment and execution across multiple stakeholders and business units. • Build and maintain strong relationships with senior business stakeholders, sales leaders, partners, analysts, and industry leaders. • Monitor and report on the performance of campaigns, providing insights and recommendations for improvement. • Stay current with industry trends and best practices in marketing and market development and serve as a trusted advisor to leadership on market trends, competitive positioning, and growth opportunities. Qualifications: • 13+ years of progressive experience in B2B marketing, market development, field marketing, partner marketing, demand generation, business development support, or go-to-market strategy. • Demonstrated success partnering with sales organizations to influence pipeline and revenue growth. • Experience developing and executing large-scale, integrated marketing programs. • Strong event execution skills. • Partner-marketing experience. • Proven ability to engage and influence senior executives and cross-functional stakeholders. • Experience in a large, matrixed, cross-functional enterprise. • Outstanding leadership and communication skills, with the ability to motivate and inspire team members. • Excellent analytical and problem-solving skills, with the ability to analyze data and make data-driven decisions. • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively. • Bachelor's degree in marketing, business administration, or related field; MBA preferred. • Open to occasional travel, roughly 20% Salary Range: $152,200-$179,000 a year #LI-AK1 </div

Requirements

Must-haves

Develop and execute market development strategies that increase visibility, generate demand, and expand relationships within target accounts and industries.
Identify emerging market opportunities, industry trends, competitive dynamics, and customer needs to inform go-to-market planning.
Partner with Sales leaders to create regional, industry, or service-based growth plans to support pipeline creation, acceleration and conversion.
Drive market penetration initiatives that open new conversations and accelerate opportunity creation.
Develop executive programs, customer roundtables, thought leadership initiatives, and industry events that strengthen market position and drive business opportunities.
Collaborate with industry, product, service, digital, communications, and corporate marketing teams to deliver cohesive market-facing initiatives.
Drive alignment and execution across multiple stakeholders and business units.
Build and maintain strong relationships with senior business stakeholders, sales leaders, partners, analysts, and industry leaders.
Monitor and report on the performance of campaigns, providing insights and recommendations for improvement.
Stay current with industry trends and best practices in marketing and market development and serve as a trusted advisor to leadership on market trends, competitive positioning, and growth opportunities.
13+ years of progressive experience in B2B marketing, market development, field marketing, partner marketing, demand generation, business development support, or go-to-market strategy.
Demonstrated success partnering with sales organizations to influence pipeline and revenue growth.
Experience developing and executing large-scale, integrated marketing programs.
Strong event execution skills.
Partner-marketing experience.
Proven ability to engage and influence senior executives and cross-functional stakeholders.
Experience in a large, matrixed, cross-functional enterprise.
Outstanding leadership and communication skills, with the ability to motivate and inspire team members.
Excellent analytical and problem-solving skills, with the ability to analyze data and make data-driven decisions.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Open to occasional travel, roughly 20%

Nice-to-haves

Bachelor's degree in marketing, business administration, or related field; MBA preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: careers-page
Effort: medium