Director, BRAFTOVI CRC Marketing (10 Months - Secondment)
Pfizer· Pharmaceuticals· Oct 15, 2026 · 13d ago
United States New York New York City
Hybrid
Full-time
Director
$150K–$191K est.
8+ years exp
Job description
ROLE SUMMARY
BRAFTOVI is a growth driver in Pfizer Oncology’s Precision Medicine & Thoracic Franchise, and metastatic colorectal cancer is its engine, progressing the BREAKWATER launch. Following full FDA approval and the expanded 1L indication for BRAFTOVI in combination with cetuximab and fluorouracil-based chemotherapy, CRC is expected to remain a growth priority over the next 3–4 years. For BRAF V600E mCRC patients, the window from diagnosis to first-line treatment is short and decisive — and too many eligible patients never start the right regimen because a BRAF result arrives late, isn’t visible at the point of decision, or isn’t acted on in time. Closing that testing-to-treatment gap is the single biggest operational unlock in the CRC funnel. This role owns it.
This is the CRC seat accountable for Strategic Imperative #1 — elevating all BRAF test results to enable BRAFTOVI combination initiation where appropriate — the foundational imperative the rest of the CRC strategy depends on. You own testing rate, rapid testing, and testing visibility; lab alert actionability and execution; and the account-level workflow changes that convert a BRAF result into a 1L start. This role has real latitude to design custom lab-alert-triggered and workflow-based solutions rather than run an existing playbook. Alongside the CRC mandate, you carry pan-tumor BRAF/MEK leadership responsibilities spanning consumer and advocacy, operating-plan and strategic-planning coordination, promotional review (RC) governance and more. At ten months and full-time equivalent, the role carries the full weight and franchise visibility of the permanent seat, with direct exposure to franchise and commercial leadership.
Roles and Responsibilities
Own Brand Strategic Imperative #1 — Elevate all BRAF test results to enable treatment initiation
BRAF Lab Alert Strategy and Pull Through
Own the BRAF V600E lab-alert vendor strategy, including business-rule definitions, alert optimizations, and vendor coverage expansion
Report alert actionability metrics; track performance, and issue clear field guidance in partnership with Sales
Partner with NPP lead to use alerts as triggers within HCP Accelerator pull-through
Identify new engagement opportunities for alerting HCPs through internal and external collaboration (e.g., CMO, AI vendors, innovation hubs)
Account workflow change and activation
Drive adoption of rapid/reflex BRAF V600E testing across community and academic accounts
Partner with account marketer to help prioritize account-level EMR and scalable workflow change opportunities through OSADs/ODLs
Track and support Change Implementations (CIs) that improve workflow/testing processes at institutions
Serve as liaison to OAG, OSAD, and ODL for strategic guidance, compliant materials, and aligned pull-through with SOAS
HCP Unbranded Campaign
Own the unbranded HCP rapid-testing campaign; evaluate performance and evolve tactics to support SI #1
Drive Consumer Branded and Unbranded
Lead BRAFTOVI CRC consumer strategy, campaigns, and tactics across branded and unbranded channels
Own patient advocacy group (PAG) partnerships and sponsorships across the BRAFTOVI/MEKTOVI portfolio, in partnership with the Precision Medicine Advocacy lead
Lead Franchise and Pan-Tumor Operations & Governance
Serve as Franchise Operating Plan / Strategic Plan Captain, coordinating planning across indications
Serve as Franchise Review Committee (RC) Captain, driving promotional review governance and compliance for BRAF/MEK
Maintain operational discipline across Veeva/PROMPT, tactical planning, agency timelines, and budget tracking
Serve as AI Ambassador for the Precision Medicine & Thoracic Franchise
Basic Qualifications
Bachelor’s degree with 8 years of marketing, customer engagement, account management, analytics, or related commercial experience
Prior in-line US or global pharmaceutical marketing experience
Strong operational execution and project leadership across multiple simultaneous priorities, stakeholders, and timelines
Analytical rigor — comfort turning testing data, lab-alert data, and account data into action
Proven ability to lead and influence cross-functionally without direct authority
Excellent verbal and written communication, including with senior leadership
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Preferred Qualifications
MBA/MS with 7 years, or PhD with 5 years
US commercial / marketplace experience
Experience with precision/omnichannel engagement, lab-alert or diagnostic-driven marketing, and account-based workflow initiatives
Familiarity with Pfizer commercial operating processes (Veeva/PROMPT, GCMA, agency management)
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: Hybrid
OTHEE JOB DETAILS
Last Date to Apply for Job: October 26, 2026
This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.
Relocation assistance may be available based on business needs and/or eligibility.
Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.
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EEO & Employment Eligibility
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