Senior Product Manager at HealthEquity

Job description

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.   Come be part of remarkable. We are CONNECTING HEALTH AND WEALTH. Come be part of remarkable. Senior Product Manager, Growth - Digital Health How you can make a difference HealthEquity Marketplace is our managed affiliate marketplace for health and wellness that helps our members get more healthcare per dollar. Our telehealth and digital health programs are our cornerstone offerings, bringing our members Rx and clinical solutions across metabolic, men and women's health, hormone therapy, skincare, sleep, nutrition, and other care areas. We are seeking a Senior Product Manager, Growth to own how members find, start, and stay on our telehealth programs. You run the funnel end to end, set the experimentation agenda, and turn test results into durable gains in patient starts, retention, and revenue. You bring the growth playbook from subscription businesses in healthcare or consumer technology and apply it to a channel with structural advantages: millions of members with tax advantaged dollars already set aside for care and natural organic / inorganic user flow. You own growth outcomes for each program across white label and branded partners. What you will be doing Growth strategy and funnel ownership • Set the growth strategy for our digital health / telehealth portfolio and own the full member funnel: awareness, discovery, intake start, intake completion, consult, first fill, refill, and reactivation. • Define the north star and input metrics by program, and set targets for patient starts, conversion, retention, and revenue. • Build the growth model and unit economics that tie funnel inputs to subscriber, revenue, and churn outcomes, and inform pricing, promotion, and partner terms. • Talk to members every week. Pair funnel data with interviews and partner feedback to learn why members stall, cancel, or stay, and act on it. Experimentation and conversion • Own the experimentation roadmap: run A/B and multivariate tests across landing pages, program pages, intake flows, offers, pricing presentation, and messaging. • Find the highest value moments in the member journey to put the right program in front of the right member. • Drive conversion through intake and consult with partners: cut drop off, shorten time to first fill, and lift approval rates. Retention and lifecycle • Own retention outcomes by program and cohort: refill rate, months on therapy, churn, and reactivation. • Diagnose churn drivers across product, partner, pricing, and clinical experience, and drive the fixes. • Shape refill, adherence, titration, and win back journeys with partners and Marketing across email, SMS, push, and in app. Offers, pricing, and merchandising • Decide what gets featured across the digital health category: which programs, which offers, and in what order. • Run the promotion calendar (launches, events, seasonal pushes) and drive copy and creative with content teams. Cross functional leadership • Partner with Intelligence and Data Science on attribution, measurement, targeting, and personalization models. • Partner with Engineering and Design to ship growth features and instrument the funnel end to end. • Work with Compliance and Legal on eligibility, claims language, incentive rules, and state clinical requirements. • Represent growth to leadership through readouts and investment cases. What you will need to be successful • 6+ years of growth or lifecycle experience in subscription businesses in healthcare or consumer technology, with direct ownership of subscriber starts, conversion, and / or retention across mobile and web. • Track record running a high velocity experimentation program with measurable lift on conversion and retention • Working knowledge of subscription economics: subscriber starts, retention curves, LTV, CAC, and payback. • Self serves insights via Amplitude (or similar), and prototypes ideas without waiting on engineering. • Actively use AI tools daily to speed up analysis, prototyping, and documentation • Low ego and persuasive: writes clearly, holds positions with conviction, and updates on evidence Preferred qualifications • Telehealth or cash pay digital health experience, especially intake, consult, and refill flows. • Experience in care areas such as metabolic, women's health, men's health, skincare, or lifestyle categories. • Experience growing programs through partner or white label clinical models • Familiarity with HSA/FSAs and employer benefit programs. #LI-Remote This is a remote position $120500.00 To $157000.00 / year The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including: • Medical, dental, and vision • HSA contribution and match • Dependent c are FSA match • Uncapped p aid t ime o ff • Paid p arental l eave • 401(k) match • Personal and healthcare financial literacy programs • Ongoing e ducation & t uition a ssistance • Gym and f itness r eimbursement • Wellness p rogram incentives Onboarding & Travel This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead , HealthEquity’s immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations. This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date. HealthEquity is committed to providing reasonable accommodations to team members with qualifying disabilities. Should you be selected for this role and require an accommodation, we will put you in touch with our Benefits Team so you can begin the accommodation request process. HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth . Join us and discover a work experience where the person is valued more than the position. Click here to learn more. You belong at HealthEquity! HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page . HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot’s AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot. HealthEquity uses Pindrop Pulse during certain interviews to support identity verification, interview security, and fraud prevention. By scheduling and participating in an interview where Pindrop Pulse is enabled, you acknowledge that Pindrop's technology may analyze information such as voice, video, device, network, and location-related signals to identify potential impersonation, deepfake activity, and other security risks. This information may be reviewed by HealthEquity's Talent Acquisition and Security teams to support a secure hiring process. All alerts and risk indicators are reviewed by trained personnel, and HealthEquity does not make hiring decisions based solely on automated analysis. We take privacy seriously. You have the option to opt out of Pindrop analysis. If you wish to opt out, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you before the interview, we will assume that you consent to HealthEquity's use of Pindrop Pulse for security verification purposes during the hiring process. At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together. As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills. For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity. HealthEquity is committed to your privacy as an applicant for employment. For information on our privacy policies and practices, please visit HealthEquity Privacy .

Requirements

Must-haves

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.   Come be part of remarkable.
We are CONNECTING HEALTH AND WEALTH. Come be part of remarkable.
Senior Product Manager, Growth - Digital Health
How you can make a difference
What you will be doing
Growth strategy and funnel ownership
Set the growth strategy for our digital health / telehealth portfolio and own the full member funnel: awareness, discovery, intake start, intake completion, consult, first fill, refill, and reactivation.
Define the north star and input metrics by program, and set targets for patient starts, conversion, retention, and revenue.
Build the growth model and unit economics that tie funnel inputs to subscriber, revenue, and churn outcomes, and inform pricing, promotion, and partner terms.
Talk to members every week. Pair funnel data with interviews and partner feedback to learn why members stall, cancel, or stay, and act on it.
Experimentation and conversion
Own the experimentation roadmap: run A/B and multivariate tests across landing pages, program pages, intake flows, offers, pricing presentation, and messaging.

Nice-to-haves

Telehealth or cash pay digital health experience, especially intake, consult, and refill flows.
Experience in care areas such as metabolic, women's health, men's health, skincare, or lifestyle categories.
Experience growing programs through partner or white label clinical models
Familiarity with HSA/FSAs and employer benefit programs.
This is a remote position
$120500.00 To $157000.00 / year
Medical, dental, and vision
HSA contribution and match
Dependent c are FSA match
Uncapped p aid t ime o ff
Paid p arental l eave
Personal and healthcare financial literacy programs

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: icims
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

401(K)

Wellness