Job description

Job Requisition ID: 94349 Location Designation: Hybrid - 3 days per week Senior Brand Copywriter Position Overview: New York Life is seeking an experienced Brand Copywriter with a proven track record creating brand and marketing communications in financial services, wealth management, insurance, or a related industry. This role calls for a versatile writer who can craft emotional brand storytelling and persuasive messaging that communicates the value of financial protection, planning, and long-term financial growth. Working with Brand Strategy, Creative, Research & Insights, and business partners, you'll translate strategy into creative that builds trust, communicates value, and inspires action across brand campaigns, advisor communications, client experiences, and value proposition messaging. The ideal candidate brings 7+ years of experience creating both brand-building and business-driving work. Their portfolio demonstrates the ability to tell human stories, simplify complex financial concepts, and communicate value with clarity and conviction. They're intellectually curious, eager to build on their experience, and motivated to develop deep expertise in financial services, New York Life's planning philosophy, and the brand's unique value to clients. Responsibilities: • Write compelling copy across brand campaigns, advisor marketing, and client communications. • Develop emotional campaigns and persuasive messaging that build the brand and drive business. • Develop concepts and messaging for integrated campaigns, digital experiences, video, social, presentations, and branded content. • Simplify complex financial topics with clarity and precision. • Work independently and collaboratively with Brand Strategy, Creative, Research & Insights, and business partners. • Present work with strategic context, incorporate feedback, and refine creative. • Balance multiple priorities while delivering exceptional work with accuracy and attention to detail. Qualifications: • 7+ years of copywriting experience in an agency, in-house creative team, brand consultancy, or similar environment. • Experience creating brand and marketing communications in financial services, wealth management, insurance, or a related industry. • A portfolio demonstrating both brand-building and business-driving work, including campaigns, value proposition messaging, and integrated marketing. • Exceptional storytelling skills and the ability to simplify complex financial concepts into compelling communications. • Experience collaborating with creative directors, strategists, designers, researchers, and cross-functional partners. • Strong communication skills with exceptional attention to detail. • Naturally curious, self-motivated, and eager to deepen expertise in financial services and New York Life's planning philosophy. Deliverables May Include • Brand narratives and campaign concepts • Messaging frameworks and value proposition messaging • Advisor and client communications • Advertising copy across digital, social, and video • Branded content and thought leadership • Presentations and executive storytelling Job Level: LEVELPF4 Pay Transparency Salary Range: $100,000-$143,000 Overtime eligible: Exempt Discretionary bonus eligible: Yes Sales bonus eligible: No Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program. Our Benefits We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site . Our Commitment to Inclusion At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space. Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation . We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com . Job Requisition ID: 94349

Requirements

Must-haves

Job Requisition ID: 94349
Location Designation: Hybrid - 3 days per week
Senior Brand Copywriter
Write compelling copy across brand campaigns, advisor marketing, and client communications.
Develop emotional campaigns and persuasive messaging that build the brand and drive business.
Develop concepts and messaging for integrated campaigns, digital experiences, video, social, presentations, and branded content.
Simplify complex financial topics with clarity and precision.
Work independently and collaboratively with Brand Strategy, Creative, Research & Insights, and business partners.
Present work with strategic context, incorporate feedback, and refine creative.
Balance multiple priorities while delivering exceptional work with accuracy and attention to detail.
7+ years of copywriting experience in an agency, in-house creative team, brand consultancy, or similar environment.
Experience creating brand and marketing communications in financial services, wealth management, insurance, or a related industry.
A portfolio demonstrating both brand-building and business-driving work, including campaigns, value proposition messaging, and integrated marketing.
Exceptional storytelling skills and the ability to simplify complex financial concepts into compelling communications.
Experience collaborating with creative directors, strategists, designers, researchers, and cross-functional partners.
Strong communication skills with exceptional attention to detail.
Naturally curious, self-motivated, and eager to deepen expertise in financial services and New York Life's planning philosophy.
Deliverables May Include
Brand narratives and campaign concepts
Messaging frameworks and value proposition messaging
Advisor and client communications
Advertising copy across digital, social, and video
Branded content and thought leadership
Presentations and executive storytelling

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

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