This is a remote position.
We’re looking for a proactive, creative, and sales-minded Marketing & Sales Specialist to lead and execute our digital marketing initiatives across Facebook, Instagram, TikTok, and email. You’ll also serve as a trusted guide to the business owner — providing strategic direction, education, and hands-on collaboration when needed.
This role is ideal for someone with a strong background in consumer marketing and a proven ability to convert engagement into actual sales — particularly within premium or lifestyle-driven markets.
Key Responsibilities
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Social Media Marketing & Content Creation
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Manage and grow presence on Facebook, Instagram, and TikTok
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Create engaging, on-brand content (posts, reels, stories) with a focus on lead generation and trust-building
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Help grow a newly created Facebook business page using the owner’s 3k+ personal network
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Develop TikTok strategies to increase exposure and appeal to our ideal buyer persona
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Digital Advertising & Promotions
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Create and manage paid ad campaigns (Google Ads, Facebook/Instagram Ads, TikTok)
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Optimize ad performance and troubleshoot underperforming campaigns
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Drive high-quality inquiries that convert to puppy sales
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Email Marketing & Automation
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Set up and manage email funnels for nurturing inquiries and increasing conversion
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Automate communications such as puppy birthday greetings, holiday campaigns, and sales follow-ups
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Maintain an active and engaged subscriber base
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Sales Enablement
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Assist in moving inquiries through the sales funnel via email or messaging platforms
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Recommend scripts or responses that help convert leads into buyers
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Track performance and suggest improvements in the lead-to-sale process
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Strategy & Owner Support
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Build a tailored marketing and sales plan to meet monthly/quarterly goals
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Teach and guide the owner through platforms, tools, and tasks when hands-on support is needed
Recommend the right tools for scheduling, CRM, and automation
Requirements
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Strong background in digital marketing with direct experience in sales or lead conversion
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Proficient in Facebook, Instagram, and TikTok content and ad strategies
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Familiarity with email marketing tools (e.g., Mailchimp, ConvertKit, Klaviyo)
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Clear understanding of sales funnels, customer psychology, and online purchase behavior
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Experience in pet, luxury, or lifestyle industries is a plus
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Able to communicate marketing concepts clearly to a business owner and collaborate effectively
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Self-starter with excellent attention to detail and time management
Bonus Skills (Not Required but Preferred)
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Graphic design (Canva, Adobe Creative Suite)
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Video editing for Reels/TikToks
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SMS or CRM marketing experience
Benefits
• Employee Benefits
• Health and Wellness : Comprehensive HMO coverage for you and your dependents.
• Security and Peace of Mind : Group Life Insurance Benefit to safeguard your future.
• Financial Flexibility : Virtual Credit Card for added convenience and purchasing power.
• Work-Life Balance : Generous Paid Leaves to recharge and prioritize personal time.
• Government Benefits : Full support for required government benefits.
• Supplemental Pay Types
• 13th Month Salary : A festive bonus to celebrate the year’s hard work.
• Overtime Pay : Compensation for your extra effort and time.
• Night Differential : Additional pay for working late hours or shifts.
• Incentives : Performance-based incentives to reward your contributions and achievements