Job description

Hi there! Thanks for stopping by 👋 Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place! As a Senior Growth Marketing Manager, SEO (13-month fixed-term contract) you will lead the strategy and performance of our organic search channel, driving qualified traffic and lead generation through search engine optimization, answer engine optimization (AEO), and generative engine optimization (GEO). In this role, you will be responsible for developing and executing our organic search roadmap, conducting technical and content audits, and continuously optimizing our presence across traditional search engines and emerging AI-driven search and answer surfaces. Reporting to the Directors of Performance Marketing, North America, you will play a key role in shaping brand visibility, influencing customer acquisition, and delivering measurable business results through Lightspeed's non-paid marketing channels. Your contributions will be instrumental to the continued growth and success of the business. Please note that this is a 13-month fixed-term contract position. What you'll be responsible for: - Develop and execute the organic search strategy across SEO, AEO, and GEO to drive scalable, sustainable traffic and lead growth - Conduct regular technical SEO audits to identify and resolve crawlability, indexation, and site health issues - Monitor organic performance, keyword rankings, and site health to translate data into actionable recommendations - Track how our content and brand appear across AI-driven answer engines and generative search experiences, and adapt content and structured data strategy accordingly - Partner with Content and Web Development teams to implement on-page, technical, and structured data (schema) improvements at scale - Own keyword research and content gap analysis to inform the content roadmap, editorial calendar and prioritize high-impact opportunities - Collaborate with the Analytics team to build reporting and dashboards that track organic search KPIs and demonstrate channel performance and ROI - Stay ahead of search engine algorithm updates and evolving AI search behaviour, adjusting strategy proactively to protect and grow visibility - Align with the Integrated Marketing team to ensure organic content and search presence reflect a consistent brand narrative What you'll be bringing to the team: - Proven experience owning and growing an organic search channel, with a strong understanding of SEO, AEO, and GEO principles - Solid grasp of technical SEO fundamentals, including site architecture, crawlability, indexation, structured data, and Core Web Vitals - Experience collaborating cross-functionally with Content and Web Development teams to implement SEO recommendations - Hands-on experience with tools like Ahrefs, SEMrush, Screaming Frog, OnCrawl, Google Search Console, and Google Analytics - Ability to manage and prioritize multiple projects while optimizing for highest impact - Strong verbal and written communication skills in English - Excellent problem-solving and analytical skills, with the ability to turn data into a clear narrative and action plan Even better if you have, but not necessary: - Experience optimizing content and structured data specifically for AI-driven answer engines and generative search platforms - B2B lead-generation experience in a SaaS or technology environment - Proven track record of growing organic traffic and improving organic-driven pipeline or revenue - Familiarity with international or multi-site SEO - Experience with additional tools like Looker and Salesforce Fuel your growth. Find your people. At Lightspeed, we carefully consider a wide range of factors when determining compensation, including your skill set, qualifications, experience, and market data. These considerations can cause your compensation to vary. We reasonably expect the total compensation for this position to be in the range of $85,000 TO $100,000 CAD. Lightspeed also provides a variety of employee benefits including, but not limited to, medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off. Please note that this compensation information is solely for candidates hired to perform work within Ontario (update to BC if posted in Vancouver) and reflects the amount Lightspeed is willing to pay at the time of this posting. This role represents an existing vacancy at Lightspeed. Lightspeed uses artificial intelligence–enabled tools to support certain aspects of the recruitment process; all hiring decisions are made by our recruiting and hiring teams. To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes. Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. WHERE TO FROM HERE? Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here lightspeedhq.com. Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs. WHO WE ARE: Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks. Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries. Lightspeed handles your information in accordance with our Applicant Privacy Statement lightspeedhq.com.

Requirements

Must-haves

Hi there! Thanks for stopping by 👋
Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!
Please note that this is a 13-month fixed-term contract position.
Develop and execute the organic search strategy across SEO, AEO, and GEO to drive scalable, sustainable traffic and lead growth
Conduct regular technical SEO audits to identify and resolve crawlability, indexation, and site health issues
Monitor organic performance, keyword rankings, and site health to translate data into actionable recommendations
Track how our content and brand appear across AI-driven answer engines and generative search experiences, and adapt content and structured data strategy accordingly
Partner with Content and Web Development teams to implement on-page, technical, and structured data (schema) improvements at scale
Own keyword research and content gap analysis to inform the content roadmap, editorial calendar and prioritize high-impact opportunities
Collaborate with the Analytics team to build reporting and dashboards that track organic search KPIs and demonstrate channel performance and ROI
Stay ahead of search engine algorithm updates and evolving AI search behaviour, adjusting strategy proactively to protect and grow visibility
Align with the Integrated Marketing team to ensure organic content and search presence reflect a consistent brand narrative
Proven experience owning and growing an organic search channel, with a strong understanding of SEO, AEO, and GEO principles
Solid grasp of technical SEO fundamentals, including site architecture, crawlability, indexation, structured data, and Core Web Vitals
Experience collaborating cross-functionally with Content and Web Development teams to implement SEO recommendations
Hands-on experience with tools like Ahrefs, SEMrush, Screaming Frog, OnCrawl, Google Search Console, and Google Analytics
Ability to manage and prioritize multiple projects while optimizing for highest impact
Strong verbal and written communication skills in English
Excellent problem-solving and analytical skills, with the ability to turn data into a clear narrative and action plan
Even better if you have, but not necessary:
Experience optimizing content and structured data specifically for AI-driven answer engines and generative search platforms
B2B lead-generation experience in a SaaS or technology environment
Proven track record of growing organic traffic and improving organic-driven pipeline or revenue
Familiarity with international or multi-site SEO

Nice-to-haves

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Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: ashby
Effort: quick

Benefits

Benefits detected in the listing.

Dental

Paid Time Off

Parental Leave

Wellness