Social Media Specialist (FT), CFRN50049PIPS
The College of DuPage is a comprehensive community college located 27 miles west of downtown Chicago, vitally connected to our local area for over 50 years. We prepare students for a lifelong passion for learning on our 273-acre campus which is home to nine associate degrees and a wide variety of professional and technical certificates. Many of these credentials prepare students to seamlessly articulate into the baccalaureate programs of our higher education partner institutions.
College of DuPage is committed to student success and values an inclusive and welcoming community environment. We are an equal opportunity employer committed to diversity in the workforce. Our connection to the larger metropolitan area is essential to our success and provides a wealth of diverse cultural and recreational opportunities.
Primary Duties and Responsibilities:
Lead official College social media messaging through the development of results-oriented content from the idea stage through implementation, working with key on-campus influencers. Plan, develop and evaluate social media plans via various multiple communication strategies as well as use writing and messaging skills to reinforce the College brand and strengthen its market position, while monitoring outcomes and identifying opportunities to engage students, staff and community members more deeply with the College.
• Develop engaging and results-oriented social media content in different voices to illustrate each platform's unique position in the marketplace and consistency of tone for each platform and audience.
• Serve as the primary social media strategist liaison and analyst for institutional-wide initiatives to effectively evaluate various events and engagements to leverage cross-channel communications strategies.
• Develop and maintain quarterly evaluation of College-wide social media efforts and share with the direct supervisor and department head to monitor outcomes and identify opportunities for active end users to better engage with the College.
• Design and produce gifs, memes, videos and Facebook/Instagram stories for breakthrough creative and PR initiatives to highlight student success that will help impact enrollment.
• Develop and maintain a social media calendar of key content across all COD-wide communications to enhance best-in-practice strategies to define priorities, ensure alignment and identify gaps.
• Write and develop engaging social content to enhance and compliment blogs, interviews, emails, scripts and other communications, tailoring content to the specific channel, format and intended audience persona.
• Maintain overarching social content architecture and ensure optimal use of content management systems and other platforms to enable repurposing and segmentation of content.
• Define brand voice and tone guidelines, in collaboration with the VP of Marketing and Communications and Marketing Director, specific to channels and purpose, liaising with cross-functional teams to develop a shared lexicon.
• Regularly audit existing social content; review analytics to determine what to revise, retire or re-highlight based on strategic goals; and ensure application of appropriate keywords and search engine optimization tactics within all content.
• Stay up-to-date with changes in all social platforms to ensure maximum effectiveness as well as research audience preferences and discover current trends.
• Work with and mentor student worker assigned to social media efforts.
• Share oversight of the College mascot and perform other duties as assigned.
Qualifications:
• Education • Bachelor's degree in creative writing, journalism, English, marketing, communications or related field required.
• Experience • Minimum two years' proven experience as a multimedia strategist, social media specialist or similar role required.
• Excellent writing and editing skills in English familiarity with keyword placement required.
• Creative thinker and planner required.
• Proficient with Microsoft Office Suite (Word, PowerPoint, and Excel) required.
• Expertise in multiple social media platforms, including LinkedIn, Facebook, Twitter, and Instagram required.
• Past experience with WordPress and social media management tools required.
• Ability to work in a fast-paced environment, particularly under deadline pressure required.
• Ability to use camera, camera-stabilizing Gimbal, mobile phone, wireless microphone, and other video/audio equipment as needed (for tasks not performed by Multimedia Services) for social media content required.
Working Conditions:
• This position requires a background check and drug screen.
We do not offer visa sponsorship for this position. Candidates must be legally authorized to work in the United States without restriction.
Hiring Range:
8 Hourly Starting salary beginning at $23.87/hourly, based on education and experience
If you require assistance or accommodations during the application or interview process, please notify Human Resources by humanresources@cod.edu or
Competitive starting pay is dependent on education and experience. College of DuPage also offers a generous benefits plan which includes paid time off, tuition discounts for employees and dependents, medical, dental, vision effective the first day of employment, and retirement benefits in a collaborative and friendly environment.
College of DuPage is an equal opportunity employer. We are committed to diversity and creating an inclusive environment for all employees.
College of DuPage does not discriminate against individuals in employment opportunities, programs and/or activities on the basis of race, color, religion, gender, sexual orientation, age, national origin, ancestry, veterans' status, marital status, disability, military status, unfavorable discharge from military service, or on any other basis protected by law.