Digital Marketing Specialist I (PT-Temporary), CPTN50159MEM
The College of DuPage is a comprehensive community college located 27 miles west of downtown Chicago, vitally connected to our local area for over 50 years. We prepare students for a lifelong passion for learning on our 273-acre campus which is home to nine associate degrees and a wide variety of professional and technical certificates. Many of these credentials prepare students to seamlessly articulate into the baccalaureate programs of our higher education partner institutions.
College of DuPage is committed to student success and values an inclusive and welcoming community environment. We are an equal opportunity employer committed to diversity in the workforce. Our connection to the larger metropolitan area is essential to our success and provides a wealth of diverse cultural and recreational opportunities.
Primary Duties and Responsibilities:
The Digital Marketing Specialist I position will
implement, monitor and manage digital marketing campaigns promoting the
College's programs, services, and events. The key media in these campaigns are
email and text messaging as well as paid social advertising, search, and
display advertising. The Specialist will primarily utilize Salesforce Marketing
Cloud to create these campaigns.
• As assigned,
executes database marketing automation, email, texting, paid social media,
search and display advertising campaigns.
• Participates in
brainstorming new and creative enrollment growth strategies through digital
marketing.
• Stay up-to-date
with emerging digital marketing trends and technologies.
• Writes content used in assigned media channels.
• Ensures consistency with content and design
standards, and evolve COD's voice and brand.
• Monitors analytics for assigned campaigns and
update reports as directed.
• Implements,
tests, and deploys new campaigns and automated communication journeys and
maintains existing campaigns and journeys.
• Monitors our profiles on College search sites such
as Naviance, Hobsons, and Niche.
• Other related
duties as assigned.
Required Qualifications:
Education:
• Minimum associate degree in marketing, digital
media, or related field required.
• Bachelor's degree in marketing, digital media or
a related field preferred.
• Google AdWords, Google Analytics and/or SEO
Certifications preferred.
Experience:
• 1-2 years experience working in digital
marketing required.
• Higher Education experience preferred.
• Experience with Salesforce
Marketing Cloud/Pardot preferred.
• Strong interpersonal and
relationship building skills.
• Self-motivated and customer
focused.
• Knowledge of marketing automation,
email, text messaging, social media, search advertising, and display
advertising campaigns.
• Understanding of how to optimize
landing pages and user journeys.
Familiarity with website and
marketing analytics tools (e.g., Google Analytics, Google Trends, Google
AdWords, SEMRush, etc.).
• Familiarity with setting up and
optimizing PPC campaigns on search engines.
• Familiarity with HTML, CSS, and SQL
development and constraints.
Working Conditions:
Personal computer, mobile device such as tablet or smart phone, printer, fax, copy machine, calculator, and telephone; Must be able to attend meetings on both sides of campus and attend meetings at off-campus locations; This position requires a background check.
This is a part-time temporary position
Pay Grade: Starting salary beginning at $24/hourly
College of DuPage is an equal opportunity employer. We are committed to diversity and creating an inclusive environment for all employees.
College of DuPage does not discriminate against individuals in employment opportunities, programs and/or activities on the basis of race, color, religion, gender, sexual orientation, age, national origin, ancestry, veterans' status, marital status, disability, military status, unfavorable discharge from military service, or on any other basis protected by law.