Job description

Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high‑performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities. At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter. This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI‑ready connectivity, join us today. The Role The Senior Lead Field Marketing Manager (FMM) serves as a strategic partner to Enterprise Sales, responsible for developing and executing integrated field marketing plans that accelerate pipeline growth, strengthen customer relationships, and drive revenue outcomes. This role leads Account-Based Marketing (ABM) initiatives, customer and prospect events, sales activations, and targeted demand generation strategies designed to engage priority accounts throughout the buyer journey. The FMM partners closely with sales leadership, account teams, corporate marketing, product marketing, and external vendors to create measurable marketing programs that generate awareness, influence opportunities, deepen customer engagement, and support customer acquisition, retention, and expansion goals. This position plays a critical role in aligning marketing investments with business priorities and ensuring field activities contribute directly to pipeline creation, pipeline acceleration, opportunity progression, customer expansion, and revenue growth. The Main Responsibilities • Serve as the strategic marketing partner to Enterprise Sales, developing account and territory plans that drive pipeline growth, customer expansion, and revenue outcomes. • Lead targeted Account-Based Marketing (ABM) strategies and programs for priority accounts, leveraging data-driven insights to increase engagement and opportunity progression. • Plan and execute customer, prospect, and executive engagement programs, including executive briefings, industry events, roundtables, and hospitality experiences that strengthen relationships and support business growth. • Drive integrated demand generation and sales activation initiatives that create new opportunities, accelerate pipeline, and support strategic business priorities. • Collaborate across Sales, Product Marketing, Digital Marketing, and Campaign teams to deliver aligned go-to-market initiatives and maximize field impact. • Provide strategic insights and recommendations to sales leadership by leveraging market intelligence, account data, and performance analytics to improve account penetration and growth. • Measure and optimize program effectiveness through pipeline impact, account engagement, revenue influence, ROI, and sales follow-through, delivering executive-level reporting and recommendations. • Manage field marketing budgets, agency and vendor relationships, and marketing innovation initiatives, including AI-enabled tools and automation, to maximize business impact and operational efficiency. What We Look For in a Candidate Minimum Qualifications • Bachelor's degree or equivalent experience. • 8+ years of progressive experience in field marketing, demand generation, account-based marketing, sales enablement, event marketing, or related disciplines. • Proven success partnering with enterprise sales organizations to drive pipeline creation, pipeline acceleration, pipeline growth, and revenue outcomes. • Experience developing and executing ABM strategies and account engagement programs. • Strong background managing customer events, executive engagement programs, hospitality experiences, conferences, and field marketing initiatives. • Demonstrated ability to lead cross-functional projects and influence stakeholders across multiple levels of the organization. • Strong analytical skills with experience measuring marketing effectiveness, campaign performance, pipeline contribution, pipeline acceleration, and ROI. • Experience managing significant marketing budgets and multiple vendor relationships. • Excellent communication and presentation skills with the ability to engage front-line sellers, sales leadership, and executive audiences. • Experience with CRM, marketing automation, and sales engagement platforms, including Salesforce and Marketo (or similar technologies). • Ability to thrive in a fast-paced environment while managing multiple priorities simultaneously. • Travel up to 30%. Preferred Qualifications • MBA or advanced degree preferred. • Experience with account intent platforms, ABM technologies, and data-driven targeting strategies. • Knowledge of telecommunications, networking, cloud, cybersecurity, managed services, or technology solutions. • Experience leading executive engagement programs and strategic customer experiences. • Experience leveraging AI-powered marketing, sales, and productivity platforms to improve campaign effectiveness, account engagement, operational efficiency, and business outcomes. Success Measures • Pipeline sourced, influenced, and accelerated • Opportunity creation, progression, and expansion • Target account engagement growth • Event ROI and sales follow-up effectiveness • Sales stakeholder satisfaction and partnership • Marketing program adoption and participation • Revenue impact and business growth contribution • Adoption and effectiveness of AI-enabled marketing practices Compensation This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. Location Based Pay Ranges $105,786 - $141,047 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY $111,074 - $148,099 in these states: CO HI MI MN NC NH NV OR RI $116,364 - $155,152 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process. Learn more about Lumen's: Benefits Bonus Structure #LI-Remote Requisition #: 343253 Life at Lumen Life at Lumen is human and connected, even in a fast moving, AI‑focused organization. We set clear expectations and trust people to meet them. With real support and shared accountability, teams collaborate better, move faster, and deliver meaningful outcomes. Our Lumen 8 behaviors guide how we interact, make decisions, and work together, shaping a culture built to perform and win. To learn more about Life at Lumen and how we live the Lumen 8, please visit: jobs.lumen.com Background Screening If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Equal Employment Opportunities We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. Privacy Notice Lumen is committed to protecting the privacy and security of personal information collected during the recruitment and hiring process. Our Applicant Privacy Notice explains how we collect, use, disclose, and protect applicant information, as well as how individuals may request access to or deletion of their personal data. To review Lumen’s Global Employment Applicant and Talent Community Privacy Notice, please visit: jobs.lumen.com Disclaimer The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.

Requirements

Must-haves

At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter.
The Main Responsibilities
Serve as the strategic marketing partner to Enterprise Sales, developing account and territory plans that drive pipeline growth, customer expansion, and revenue outcomes.
Lead targeted Account-Based Marketing (ABM) strategies and programs for priority accounts, leveraging data-driven insights to increase engagement and opportunity progression.
Plan and execute customer, prospect, and executive engagement programs, including executive briefings, industry events, roundtables, and hospitality experiences that strengthen relationships and support business growth.
Drive integrated demand generation and sales activation initiatives that create new opportunities, accelerate pipeline, and support strategic business priorities.
Collaborate across Sales, Product Marketing, Digital Marketing, and Campaign teams to deliver aligned go-to-market initiatives and maximize field impact.
Provide strategic insights and recommendations to sales leadership by leveraging market intelligence, account data, and performance analytics to improve account penetration and growth.
Measure and optimize program effectiveness through pipeline impact, account engagement, revenue influence, ROI, and sales follow-through, delivering executive-level reporting and recommendations.
Manage field marketing budgets, agency and vendor relationships, and marketing innovation initiatives, including AI-enabled tools and automation, to maximize business impact and operational efficiency.
What We Look For in a Candidate
Bachelor's degree or equivalent experience.

Nice-to-haves

MBA or advanced degree preferred.
Experience with account intent platforms, ABM technologies, and data-driven targeting strategies.
Knowledge of telecommunications, networking, cloud, cybersecurity, managed services, or technology solutions.
Experience leading executive engagement programs and strategic customer experiences.
Experience leveraging AI-powered marketing, sales, and productivity platforms to improve campaign effectiveness, account engagement, operational efficiency, and business outcomes.
Success Measures
Pipeline sourced, influenced, and accelerated
Opportunity creation, progression, and expansion
Target account engagement growth
Event ROI and sales follow-up effectiveness
Sales stakeholder satisfaction and partnership
Marketing program adoption and participation

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

aigo

Platform: eightfold
Effort: medium