Job description

We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. COMPANY DESCRIPTION SAP is the global market leader for business software and related services, and SAP National Security Services Inc.® (SAP NS2®) is an independent U.S. subsidiary, offering SAP solutions with specialized levels of security and support to meet the requirements of U.S. national security and critical infrastructure customers. Must be a US Citizen; this position requires access to customer data. All internals must have Manager’s approval to transfer. Job Summary: The Senior Product Marketing Manager owns the product launch activities that transform a SAP Cloud Solution into a commercially viable, market-ready offering for the U.S. Public Sector market. They work at the intersection of product, sales, marketing, legal, and finance. They are accountable for ensuring that every stakeholder inside and outside the organization is informed, and ready to sell, buy, and support each solution from day one of launch. Responsibilities: The Product Marketing Manager leads the commercialization strategy for every software solution which includes translating technical capability into a compelling market offering with a clear value proposition, defined target customer, and structured go-to-market plan. • Develop and execute a comprehensive commercialization plan for each SAP solution including reviewing pricing and business contractual language. • Develop and work with marketing on the launch communications plan for each solution which includes internal announcements, customer communications, partner notifications, press releases, and digital channel activations • Manage the launch timeline and milestone tracking, maintaining visibility into launch readiness across all workstreams and escalating risks or blockers proactively • Manage Competitive Intelligence to monitor analyze market trends (i.e. security compliances – CMMC, FedRAMP, DISA, etc.) across U.S. Public Sector and Defense Industry Base (DIB) • Maintain up-to-date competitive intelligence and equip the sales team to win against key competitors • Build or implement tools to optimize and manage the product launch process to support multiple launches concurrently Qualifications: • 10+ years of product launch, product marketing, commercialization and cloud software experience in the government industry (SAP Solutions experience is a benefit: SAP Cloud ERP, Business Technology Platform, SAP AI solutions, or others.) • Lead product launches and market activations in close collaboration with product management and demand generation teams • Self-motivated, strong business acumen, good judgment, attention to detail, objectivity, and accountability • Strong project management capability ability to manage multiple concurrent launch workstreams with competing timelines and cross-functional dependencies • Strong writing and content development skills ability to produce high-quality, customer-facing collateral independently including one-pagers, decks, white papers, and case studies • Knowledge of key AI tools for how AI can support our overall product launch strategy Travel and Location: • 15% travel is required • Candidates who live within a commutable distance to Herndon, Virginia are preferred Bring out your best SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best. We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com. For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability. Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 131000-271600USD . The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits . AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process . Please note that any violation of these guidelines may result in disqualification from the hiring process. Requisition ID: 459982 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

Requirements

Must-haves

We help the world run better
Must be a US Citizen; this position requires access to customer data. All internals must have Manager’s approval to transfer.
Develop and execute a comprehensive commercialization plan for each SAP solution including reviewing pricing and business contractual language.
Develop and work with marketing on the launch communications plan for each solution which includes internal announcements, customer communications, partner notifications, press releases, and digital channel activations
Manage the launch timeline and milestone tracking, maintaining visibility into launch readiness across all workstreams and escalating risks or blockers proactively
Manage Competitive Intelligence to monitor analyze market trends (i.e. security compliances – CMMC, FedRAMP, DISA, etc.) across U.S. Public Sector and Defense Industry Base (DIB)
Maintain up-to-date competitive intelligence and equip the sales team to win against key competitors
Build or implement tools to optimize and manage the product launch process to support multiple launches concurrently
Lead product launches and market activations in close collaboration with product management and demand generation teams
Self-motivated, strong business acumen, good judgment, attention to detail, objectivity, and accountability
Strong project management capability ability to manage multiple concurrent launch workstreams with competing timelines and cross-functional dependencies
Strong writing and content development skills ability to produce high-quality, customer-facing collateral independently including one-pagers, decks, white papers, and case studies
Knowledge of key AI tools for how AI can support our overall product launch strategy
15% travel is required
Bring out your best
We win with inclusion
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process .
Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 459982 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

Nice-to-haves

Candidates who live within a commutable distance to Herndon, Virginia are preferred

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

goaiaccessibility

Platform: successfactors
Effort: medium