Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.
At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset. ROLE OVERVIEW The AI Production Designer is a creative, technically skilled, and results-oriented design professional responsible for turning approved concepts and licensed brand assets into accurate, production-ready work at scale across digital and physical products, ecommerce, marketing, and other fan-facing channels. This designer combines advanced Photoshop craft with production discipline and practical fluency using AI-assisted tools, maintaining brand and league integrity while using smart workflows, automation, and AI to increase speed, consistency, and quality. The AI Production Designer delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.
HOW WILL YOU DRIVE IMPACT Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.
Team & Leadership Impact (Build Championship Teams)
• Collaborate with in-house design, merchandising, product development, marketing, licensing, and production teams to align creative direction with business and brand requirements.
• Share ideas and production recommendations clearly with creative and cross-functional partners, and partner with vendors and internal stakeholders to maintain consistent execution across products, formats, and licensed properties.
• Document templates, production standards, prompting approaches, automation methods, and repeatable workflows so the team can scale output reliably.
Fan & Customer Impact (Obsessed with Fans)
• Translate fan insights, sports culture, licensed identities, and campaign direction into relevant visual executions.
• Protect the integrity of team, league, partner, and Fanatics Commerce brand standards across every asset.
• Adapt designs across products, channels, sizes, colorways, localizations, and platform specifications without losing visual quality.
• Perform detailed quality reviews so fans receive accurate, polished, and consistent creative.
Innovation & Problem Solving (Limitless Entrepreneurial Spirit)
• Use generative image, video, and language models to explore concepts, develop assets, solve production problems, and accelerate delivery.
• Identify repetitive production tasks that can be improved through Photoshop actions, scripts, plugins, templates, or other automation, and test new tools and production methods critically before introducing them to the team.
• Build scalable templates, component libraries, production callouts, and asset systems that support high-volume work.
Ownership & Execution (Determined & Relentless Mindset)
• Own production work from brief intake through final delivery while balancing multiple projects and tight deadlines, using Photoshop and Illustrator to composite, retouch, color-correct, manipulate artwork, refine typography, and prepare final files.
• Apply non-destructive techniques using Smart Objects, masks, paths, adjustment layers, linked assets, and reusable actions, and maintain disciplined file organization, naming conventions, version histories, and asset libraries.
• Prepare clear production specifications covering dimensions, placement, typography, colors, materials, and other attributes needed for accurate execution.
• Identify and resolve visual, technical, brand, accessibility, and licensing issues before assets are released.
AI & DIGITAL CAPABILITY We are building a future-ready organization. This role is expected to: • Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement
CAPABILITIES & EXPERIENCE YOU BRING
Required Qualifications:
• Advanced proficiency with generative image tooling and processes including prompt design, batch generation, image refinement, and node-based workflows such as ComfyUI.
• Four or more years of professional experience in production design, production art, graphic design, or creative production.
• Advanced proficiency in Adobe Photoshop and Illustrator, including compositing, retouching, color correction, masking, paths, actions, Smart Objects, and non-destructive editing; working knowledge of InDesign and Figma preferred.
• Demonstrated experience preparing accurate production-ready files for digital, print, apparel, or product applications, with strong command of file formats, resolution, color spaces, print requirements, digital specifications, and platform delivery standards.
• Strong command of typography, layout, composition, visual hierarchy, color theory, and color matching, with experience working within licensed brand standards or across multiple partner identities.
• Experience creating and managing templates, large asset libraries, and multiple versions or colorways, with excellent organizational, project management, communication, and problem-solving skills.
• Ability to work independently and cross-functionally in a fast-paced production environment; experience with licensed sports, apparel graphics, ecommerce, or consumer products preferred.
Education: Bachelor's degree in graphic design, visual communication, fine arts, or a related field, or an equivalent combination of education, training, and professional experience.
WORK LOCATION
Hybrid: The primary place of performance of this role is the Company's office located in Irvine, CA or Seattle WA, subject to the Company's current hybrid work policy. This role currently requires in-office presence Tuesday, Wednesday, Thursday. At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team. ABOUT US Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
ABOUT THE TEAM Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com . Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA). At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do: · Build Championship Teams · Obsessed with Fans · Limitless Entrepreneurial Spirit · Determined and Relentless Mindset
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