Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.
At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.
Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.
At Fanatics, we bring our BOLD Leadership Principles to life every day—building championship teams, obsessing over fans, acting with limitless entrepreneurial spirit, and delivering with a determined and relentless mindset.
As we continue to scale our global platform, the Product Manager – Ecommerce Home Page will play a critical role in elevating the eCommerce Home Page experience to drive conversion.
ROLE OVERVIEW
The Product Manager – Ecommerce Home Page is a dynamic leader responsible for driving revenue and profitability by leading the evolution of our Home Page experience, one of the most impactful parts of the customer journey across our eCommerce platform. This role owns the vision, strategy, and roadmap for the home page, working closely with design, engineering, marketing, and analytics to deliver a best-in-class shopping experience across desktop, mobile, and App. The Product Manager – Ecommerce Home Page delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.
HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.
Team & Leadership Impact (Build Championship Teams)
Partner closely with UX/UI design, engineering, marketing, and analytics teams to align on a shared vision for the Home Page experience
Influence and align cross-functional partners toward common goals, balancing technical feasibility with business value
Lead and motivate cross-functional teams to deliver results in a fast-paced, dynamic environment
Fan & Customer Impact (Obsessed with Fans)
Own the end-to-end product lifecycle of the Home Page, from ideation to launch and continuous improvement
Analyze customer behavior and data to identify opportunities to enhance the home page experience and drive measurable improvements in conversion and engagement
Craft intuitive, responsive, and accessible home page layouts optimized for desktop, mobile, and App
Maintain deep understanding of eCommerce customer navigation patterns and how fans engage with the product discovery journey
Innovation & Problem Solving (Limitless Entrepreneurial Spirit)
Develop and maintain a compelling product vision for the home page that aligns with customer needs, business goals, and cross-functional priorities
Define and track key performance indicators (KPIs), using A/B testing, user research, and data analytics to iterate quickly and learn from customer feedback
Stay current with eCommerce trends, competitor experiences, and industry innovations to inform and inspire product development
Ownership & Execution (Determined & Relentless Mindset)
Partner with engineering teams to ensure timely delivery of product enhancements, balancing technical feasibility with business value
Navigate ambiguity and drive clarity in complex situations while maintaining momentum on the roadmap
Operate within agile development environments, applying agile methodologies to drive continuous iteration
AI & DIGITAL CAPABILITY
We are building a future-ready organization. This role is expected to:
Apply AI and technology to improve efficiency, quality, and outcomes
Use data and digital tools to inform decisions and enhance performance
Demonstrate curiosity and adaptability in adopting new technologies and ways of working
Contribute to a culture of innovation and continuous improvement
CAPABILITIES & EXPERIENCE YOU BRING
Required Qualifications:
4+ years of product management experience in eCommerce or consumer digital products
Deep understanding of eCommerce customer navigation patterns and expertise in how users and customers leverage the product detail page
Excellent partnership with UX design in creating delightful experiences
Strong analytical skills and experience with data-driven decision-making, including proficiency in data analysis tools and techniques
Understanding of the Sports apparel market, online shopping behavior, and competitive landscape
Demonstrated leadership ability, with experience leading and motivating cross-functional teams to deliver results in a fast-paced, dynamic environment
Experience working in agile development environments and familiarity with agile methodologies
WORK LOCATION
Hybrid: The primary place of performance of this role is the Company's office located in Redwood City, CA, subject to the Company's current hybrid work policy. This role currently requires in-office presence {{"Tuesday, Wednesday, Thursday" or "3 days per week"}} . Delete this sentence if the policy no longer specifies a set cadence.
At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team. ABOUT US Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
ABOUT THE TEAM Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com . Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA). At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do: · Build Championship Teams · Obsessed with Fans · Limitless Entrepreneurial Spirit · Determined and Relentless Mindset
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