Search Engine Marketing (SEM) Specialist at Jean Martin

Job description

USA Job Description: We are seeking an SEM Specialist to manage paid campaigns across Google and other ad platforms. Responsibilities: Execute PPC strategies, bidding, and targeting. Manage and optimize paid search campaigns across Google Ads, Bing Ads, and display networks. Conduct keyword planning, bid management, and audience targeting. Create compelling ad copy and landing page recommendations. Monitor campaign performance and optimize for ROI and conversions. Perform A/B testing on ads and landing pages. Analyze performance data and prepare detailed reports. Collaborate with marketing teams to align SEM strategies with business goals. Skills: Experience with Google Ads, Meta Ads, Bing Ads and Analytics. Strong understanding of CPC, CPA, ROAS KPIs. Strong analytical and reporting abilities. Understanding of conversion tracking and attribution. Competence in keyword planning and bidding strategies. Knowledge of Google Analytics and Tag Manager. Educational Qualification: Bachelor’s degree in Marketing, Business, Advertising or related field. Certifications preferred: Google Ads, Meta Ads, PPC Certifications. Training in analytics or campaign management is valued. Read More

Requirements

Must-haves

We are seeking an SEM Specialist to manage paid campaigns across Google and other ad platforms.
Execute PPC strategies, bidding, and targeting.
Manage and optimize paid search campaigns across Google Ads, Bing Ads, and display networks.
Conduct keyword planning, bid management, and audience targeting.
Create compelling ad copy and landing page recommendations.
Monitor campaign performance and optimize for ROI and conversions.
Perform A/B testing on ads and landing pages.
Analyze performance data and prepare detailed reports.
Collaborate with marketing teams to align SEM strategies with business goals.
Experience with Google Ads, Meta Ads, Bing Ads and Analytics.
Strong understanding of CPC, CPA, ROAS KPIs.
Strong analytical and reporting abilities.
Understanding of conversion tracking and attribution.
Competence in keyword planning and bidding strategies.
Knowledge of Google Analytics and Tag Manager.
Bachelor’s degree in Marketing, Business, Advertising or related field.
Training in analytics or campaign management is valued.

Nice-to-haves

Certifications preferred: Google Ads, Meta Ads, PPC Certifications.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: careers-html
Effort: medium