ABX & Industry Marketing Manager at Zendesk

Job description

Job Description Join us at Zendesk, where we re on a mission to power exceptional service for every person on the planet. We re accelerating that ambition by building products rooted in AI, automation, and intelligent customer experiences, because behind every interaction lies an opportunity to make a human connection. We’re seeking a strategic, hands-on marketing leader to build the global framework and programs that help Zendesk engage priority accounts and industries—and create measurable pipeline impact. In this role, you’ll turn account, buying-group, industry, and intent insights into relevant marketing experiences that help Sales start better conversations, progress opportunities, and grow Zendesk’s presence in strategic markets. What you’ll be doing Build and evolve Zendesk’s global account-based experience (ABX) operating model across 1:1 named-account, 1:few cohort, and scaled programs, including account selection, investment levels, planning, activation, measurement, and team readiness. Create repeatable playbooks, workflows, and templates that enable regional teams to activate the right account and industry motions for their markets. Lead paid media strategy for priority-account and cohort programs, defining target accounts, buying groups, audiences, channel mix, sequencing, frequency, investment allocation, creative needs, landing experiences, and success measures. Develop global industry plays and campaign kits, including industry narratives, sales plays, nurture journeys, paid-media templates, personalized web experiences, executive-engagement options, direct-mail concepts, and field enablement. Partner with Regional Marketing, Sales, Product Marketing, Marketing Operations, and Sales Operations to translate account and intent signals into coordinated programs and timely Sales action. Establish and review performance measures across target-account and contact reach, engagement, buying-group depth, high-intent activity, meetings, opportunity progression, and pipeline influence; use results and field feedback to improve and scale programs. Build responsible, AI-enabled workflows for ad creative and campaign execution, including audience intake, creative briefs, template use, quality checks, approvals, launch handoffs, and reporting. Test new audiences, creative approaches, channels, and account experiences—then share what works so teams can move faster without reinventing the wheel. What you bring to the role Deep experience developing and executing B2B SaaS account-based marketing, industry marketing, or demand-generation programs that connect engagement to pipeline outcomes. Strong strategic and analytical judgment, with the ability to turn account, industry, buying-group, and intent data into clear plans and practical next steps. Experience planning paid media for named-account and cohort campaigns, from audience strategy and creative development through activation, optimization, and measurement. A collaborative approach to working across Sales, regional marketing, product marketing, creative, and marketing and sales operations teams—especially when priorities, data, and opinions are all in the room. Ability to create scalable campaign frameworks, sales plays, toolkits, and enablement that regional teams can adapt while maintaining a consistent global standard. Comfort using AI-enabled tools to improve the speed and quality of marketing work, while applying critical judgment to validate outputs, protect sensitive information, and follow approved tools and policies. Clear, concise communication skills and the ability to influence decisions across functions and levels. A thoughtful bias for action: you test, learn, improve, and deliver high-quality work with care for the customer experience. Basic Qualifications 5 years of B2B SaaS marketing experience, including 2 years focused on account-based marketing, industry marketing, demand generation, or paid media. Experience planning and activating 1:1, 1:few, or account-based paid media campaigns, including audience definition, buying-group strategy, creative, channel selection, optimization, and measurement. Experience using account-based advertising platforms, CRM, and marketing data or engagement-signal workflows to identify and engage priority accounts. Demonstrated ability to connect marketing activity to measurable outcomes such as target-account engagement, meetings, opportunity progression, pipeline influence, or revenue impact. Experience using AI-enabled marketing or workflow tools responsibly to improve planning, creative production, campaign execution, or analysis, with appropriate human review and data stewardship. Preferred Qualifications Experience with contact-level ABM advertising platforms such as Influ2, or comparable account-based advertising technologies. Experience building global marketing frameworks, industry plays, campaign kits, and field enablement for regional teams across multiple markets. Familiarity with CDP, intent, buying-group, and account-scoring workflows, as well as creative-template tools such as Canva or similar platforms. Experience developing scalable AI-assisted creative or campaign workflows, including governance, quality assurance, approval processes, and reporting. The US annualized base salary range for this position is $148,000.00-$222,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives. Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager. The intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week. As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here . Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces zendesk.com with your specific accommodation request.

Requirements

Must-haves

Create repeatable playbooks, workflows, and templates that enable regional teams to activate the right account and industry motions for their markets.
Partner with Regional Marketing, Sales, Product Marketing, Marketing Operations, and Sales Operations to translate account and intent signals into coordinated programs and timely Sales action.
Build responsible, AI-enabled workflows for ad creative and campaign execution, including audience intake, creative briefs, template use, quality checks, approvals, launch handoffs, and reporting.
Test new audiences, creative approaches, channels, and account experiences—then share what works so teams can move faster without reinventing the wheel.
What you bring to the role Deep experience developing and executing B2B SaaS account-based marketing, industry marketing, or demand-generation programs that connect engagement to pipeline outcomes.
Strong strategic and analytical judgment, with the ability to turn account, industry, buying-group, and intent data into clear plans and practical next steps.
Experience planning paid media for named-account and cohort campaigns, from audience strategy and creative development through activation, optimization, and measurement.
A collaborative approach to working across Sales, regional marketing, product marketing, creative, and marketing and sales operations teams—especially when priorities, data, and opinions are all in the room.
Ability to create scalable campaign frameworks, sales plays, toolkits, and enablement that regional teams can adapt while maintaining a consistent global standard.
Comfort using AI-enabled tools to improve the speed and quality of marketing work, while applying critical judgment to validate outputs, protect sensitive information, and follow approved tools and policies.
Clear, concise communication skills and the ability to influence decisions across functions and levels.
A thoughtful bias for action: you test, learn, improve, and deliver high-quality work with care for the customer experience.
Basic Qualifications 5 years of B2B SaaS marketing experience, including 2 years focused on account-based marketing, industry marketing, demand generation, or paid media.
Experience planning and activating 1:1, 1:few, or account-based paid media campaigns, including audience definition, buying-group strategy, creative, channel selection, optimization, and measurement.
Experience using account-based advertising platforms, CRM, and marketing data or engagement-signal workflows to identify and engage priority accounts.
Demonstrated ability to connect marketing activity to measurable outcomes such as target-account engagement, meetings, opportunity progression, pipeline influence, or revenue impact.
Experience using AI-enabled marketing or workflow tools responsibly to improve planning, creative production, campaign execution, or analysis, with appropriate human review and data stewardship.
Experience building global marketing frameworks, industry plays, campaign kits, and field enablement for regional teams across multiple markets.
Familiarity with CDP, intent, buying-group, and account-scoring workflows, as well as creative-template tools such as Canva or similar platforms.
Experience developing scalable AI-assisted creative or campaign workflows, including governance, quality assurance, approval processes, and reporting.
The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Nice-to-haves

Preferred Qualifications Experience with contact-level ABM advertising platforms such as Influ2, or comparable account-based advertising technologies.

Application prep

Use the role’s language and application details while tailoring your materials.

Keywords to mirror

Platform: workday
Effort: long