Description
Global Growth Marketing Manager
We are seeking a strategic, data-driven, and hands-on marketing leader to drive global growth, brand awareness, pipeline generation, and revenue acceleration. The ideal candidate brings a strong track record of building and executing integrated marketing strategies within high-growth software or SaaS organizations, combining expertise in digital marketing, demand generation, growth marketing, content, social media, and revenue-focused initiatives.
This role will be responsible for developing and scaling marketing programs that directly contribute to business growth while strengthening the company's global market presence.
Key Responsibilities
Growth & Revenue Marketing
• Develop and execute a comprehensive global marketing strategy aligned with company growth and revenue objectives.
• Own marketing contribution to pipeline generation, customer acquisition, conversion, retention, and expansion.
• Partner closely with Sales, Customer Success, Product, and Executive Leadership to drive revenue growth.
• Establish and optimize marketing funnels, lead generation programs, and account-based marketing initiatives.
• Track, analyze, and improve key performance metrics including MQLs, SQLs, pipeline, CAC, conversion rates, and ROI.
Digital Marketing
• Lead global digital marketing initiatives across paid media, SEO, SEM, email marketing, marketing automation, and website optimization.
• Drive customer acquisition through multi-channel campaigns and performance marketing programs.
• Utilize analytics and marketing technology platforms to improve campaign effectiveness and customer engagement.
• Continuously test and optimize campaigns based on data-driven insights.
Social Media & Brand
• Develop a modern social media strategy that enhances brand awareness, thought leadership, and customer engagement.
• Manage and grow the company's presence across LinkedIn, X, Facebook, YouTube, and emerging digital channels.
• Collaborate with internal stakeholders and subject matter experts to create compelling content and storytelling.
• Ensure brand consistency across all global marketing channels and customer touchpoints.
Product & Content Marketing
• Partner with Product teams to define positioning, messaging, and go-to-market strategies.
• Lead content marketing initiatives that support awareness, demand generation, and customer education.
• Develop compelling product narratives for different customer segments and international markets.
Leadership & Collaboration
• Build, mentor, and lead a high-performing global marketing team.
• Manage agency relationships, marketing budgets, and strategic partnerships.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.
• Present marketing performance, strategic recommendations, and business impact to executive leadership.
Qualifications
Required Experience
• 8+ years of progressive marketing experience
• Proven success driving growth and revenue marketing initiatives within a global software, SaaS, or technology organization.
• Strong expertise in digital marketing, demand generation, performance marketing, and social media strategy.
• Demonstrated ability to build marketing programs that generate measurable business results and revenue impact.
• Experience managing international marketing initiatives across multiple regions and markets.
• Strong knowledge of marketing automation, CRM platforms, analytics tools, and modern MarTech ecosystems.
Preferred Qualifications
• Experience in high-growth B2B SaaS environments.
• Deep understanding of customer acquisition, lifecycle marketing, and product-led growth strategies.
• Strong analytical mindset with the ability to translate data into actionable business insights.
• Exceptional communication, storytelling, and stakeholder management skills.
• Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus.
Success Metrics
• Marketing-sourced pipeline and revenue.
• Customer acquisition and conversion rates.
• Digital campaign ROI and efficiency.
• Brand awareness and audience growth.
• Lead generation and demand creation performance.
• Customer engagement, retention, and expansion metrics.
• Ideal Profile: A growth-oriented marketing leader who understands how to build global software brands, scale revenue-generating marketing engines, and leverage digital and social channels to drive measurable business outcomes.