Job description

TLDR: If your main growth strategy is paid ads, this role isn’t for you. We are hiring a Head of Growth Marketing with 3–5 years of experience who’s excited to run experiments, try weird ideas, and figure out how to grow a sports betting product people genuinely love. About Pikkit: At Pikkit , we’re building the home for sports betting. Today, we’re a social sports betting app with over 1 million users, 20,000+ 5 star reviews, and we’ve tracked over 30 billion dollars of legal US sports wagers through our app. We’re featured in industry reports from Citizens Bank, Houlihan Lokey, SBC, and more. We’re also backed by leading venture capitalists including Founder Collective, Baukunst, and Matrix. We’re a team of 15; we have an office in Flatiron in NYC and are all in-person. We move fast, build high quality products, and don't take ourselves too seriously. 😊 About this role: As Head of Growth Marketing at Pikkit, you’ll own how users discover, try, and fall in love with the product. You’ll sit at the intersection of sports culture, product, and distribution, figuring out creative, repeatable ways to grow Pikkit beyond just paid ads. This role is all about ideas and execution . You’ll spend your time testing growth experiments across product-led growth, partnerships, content, community, SEO, referrals, and yes—paid when it makes sense. You’ll work closely with product, lifecycle, and social to deeply understand how sports fans behave and turn those insights into scalable growth loops. If you’re scrappy, sports-obsessed, and excited to build growth from the ground up, this role is for you. As Head of Growth Marketing, you will: • Own and drive Pikkit’s growth strategy across acquisition, activation, and early retention • Design, launch, and iterate on growth experiments across product, content, partnerships, lifecycle, and distribution • Identify and build scalable growth loops tied to sports moments, betting behavior, and product usage • Work closely with product to ship product-led growth ideas and improve activation flows • Partner with lifecycle and social teams to align acquisition with onboarding and retention • Experiment with channels beyond paid ads (referrals, creators, SEO, community, partnerships, virality) • Use data to evaluate experiments, double down on what works, and quickly kill what doesn’t Desired skills & experience: • 3–5 years of experience in growth marketing, growth strategy, or product-led growth roles • Strong understanding of sports fans and sports betting behavior • Proven track record of launching and running growth experiments (not just managing ad spend) • Scrappy, fast-moving operator who’s comfortable testing ideas with imperfect information • Ability to think creatively about distribution and growth outside of traditional paid channels • Proficiency in measurement platforms and analytics tools (e.g. AppsFlyer, Amplitude, etc.) • Strong analytical instincts with the ability to connect ideas to outcomes • Comfortable working cross-functionally with product, lifecycle, and social teams • Daily user of the Pikkit app with a strong understanding of the product and user experience Benefits: • Interesting and challenging problems to solve • Competitive salary and equity • Generous budget for laptop, monitors, and other office equipment • Health, dental, and vision insurance • Unlimited vacation policy • Fun In-person team events

Requirements

Must-haves

Own and drive Pikkit’s growth strategy across acquisition, activation, and early retention
Design, launch, and iterate on growth experiments across product, content, partnerships, lifecycle, and distribution
Identify and build scalable growth loops tied to sports moments, betting behavior, and product usage
Work closely with product to ship product-led growth ideas and improve activation flows
Partner with lifecycle and social teams to align acquisition with onboarding and retention
Experiment with channels beyond paid ads (referrals, creators, SEO, community, partnerships, virality)
Use data to evaluate experiments, double down on what works, and quickly kill what doesn’t
3–5 years of experience in growth marketing, growth strategy, or product-led growth roles
Strong understanding of sports fans and sports betting behavior
Proven track record of launching and running growth experiments (not just managing ad spend)
Scrappy, fast-moving operator who’s comfortable testing ideas with imperfect information
Ability to think creatively about distribution and growth outside of traditional paid channels
Proficiency in measurement platforms and analytics tools (e.g. AppsFlyer, Amplitude, etc.)
Strong analytical instincts with the ability to connect ideas to outcomes
Comfortable working cross-functionally with product, lifecycle, and social teams
Daily user of the Pikkit app with a strong understanding of the product and user experience

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: dover
Effort: medium

Benefits

Benefits detected in the listing.

Dental

Vision

Pto