Lifecycle Marketing Specialist (Part-Time) at Pikkit

Job description

TLDR: We're hiring a part-time Lifecycle Marketing Specialist who loves sports more than they probably should. You know what makes a fan check an app 10 times on game day and disappear in the offseason. You like building lifecycle flows that feel smart, human, and perfectly timed. You’re scrappy, data-driven, and excited to get deep into product flows and make them better. About Pikkit At Pikkit , we’re building the home for sports betting. Today, we’re a social sports betting app with over 1 million users, 20,000+ 5 star reviews, and we’ve tracked over 30 billion dollars of legal US sports wagers through our app. We’re featured in industry reports from Citizens Bank, Houlihan Lokey, SBC, and more. We’re also backed by leading venture capitalists including Founder Collective, Baukunst, and Matrix. We’re a team of 15; we have an office in Flatiron in NYC and are all in-person. We move fast, build high quality products, and don't take ourselves too seriously. 😊 About the role As a Lifecycle Marketing Specialist , you’ll sit at the intersection of sports, product, and messaging. You’ll help guide users through their journey, from their first bet tracked to becoming a power user of Pikkit. This role is all about understanding how sports fans behave : when they check the app, what gets them excited, and when a message adds value. You’ll work closely with product and growth to deeply understand core product flows and turn them into onboarding, activation, and retention experiences that feel natural, not spammy. If you’re scrappy, sports-obsessed, and excited to build lifecycle programs that make the product better, this role is for you. Note: this is a part-time role, with expected hours of 20-30 hours per week. What you’ll do • Trigger messages around key moments (first bet tracked, big wins, bad beats, streaks, inactivity, game days) • Own and execute lifecycle messaging across onboarding, activation, retention, and re-engagement • Build and optimize email , push , and in-product messages tied to real sports moments and betting behavior • Translate core Pikkit product flows into clear, timely, and useful lifecycle experiences • Create lifecycle content that highlights app features in a way that feels organic, not promotional • Continuously test and iterate on messaging, timing, and segmentation to improve engagement and retention • Partner closely with product, growth, and social teams to align lifecycle messaging with what’s happening in-app and in the sports world What we’re seeking • 3–6 years of experience in lifecycle, email, retention, or CRM marketing • Strong understanding of sports betting behavior and how fans engage before, during, and after games • Hands-on experience building lifecycle flows in tools like Iterable, Braze, Customer.io , HubSpot, Klaviyo, or similar • Ability to deeply understand product flows and turn them into effective lifecycle messaging • Scrappy, self-directed operator who’s comfortable owning execution end-to-end • Strong written communication skills with an instinct for timing and relevance • Daily user of the Pikkit app with the ability to easily navigate, explain, and advocate for the product • Comfortable working part-time (20–30 hours/week), including flexibility around game days when needed

Requirements

Must-haves

As a Lifecycle Marketing Specialist , you’ll sit at the intersection of sports, product, and messaging. You’ll help guide users through their journey, from their first bet tracked to becoming a power user of Pikkit.
Note: this is a part-time role, with expected hours of 20-30 hours per week.
What you’ll do
Trigger messages around key moments (first bet tracked, big wins, bad beats, streaks, inactivity, game days)
Own and execute lifecycle messaging across onboarding, activation, retention, and re-engagement
Build and optimize email , push , and in-product messages tied to real sports moments and betting behavior
Translate core Pikkit product flows into clear, timely, and useful lifecycle experiences
Create lifecycle content that highlights app features in a way that feels organic, not promotional
Continuously test and iterate on messaging, timing, and segmentation to improve engagement and retention
Partner closely with product, growth, and social teams to align lifecycle messaging with what’s happening in-app and in the sports world
What we’re seeking
3–6 years of experience in lifecycle, email, retention, or CRM marketing
Strong understanding of sports betting behavior and how fans engage before, during, and after games
Hands-on experience building lifecycle flows in tools like Iterable, Braze, Customer.io , HubSpot, Klaviyo, or similar
Ability to deeply understand product flows and turn them into effective lifecycle messaging
Scrappy, self-directed operator who’s comfortable owning execution end-to-end
Strong written communication skills with an instinct for timing and relevance
Daily user of the Pikkit app with the ability to easily navigate, explain, and advocate for the product
Comfortable working part-time (20–30 hours/week), including flexibility around game days when needed

Nice-to-haves

None flagged.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: dover
Effort: medium