Content and Brand Manager at VertexOne

Job description

We are seeking a strategic and hands-on Content and Brand Manager to lead content strategy, brand storytelling, and communications across the organization. This role is ideal for a strong writer, creative thinker, and collaborative communicator who can translate complex ideas into clear, compelling content for multiple audiences. Essential Job Duties: Lead the development of strategic content and communication plans, including long and short term goals, with methods of measuring the plan's impact on and contribution to the overarching company KPIs. Create and manage a content calendar composed of: social posts, blogs, whitepapers, case studies, thought leadership, press releases, webinars, and content to support demand initiatives for campaigns. Lead the development of key messages and strategies to communicate complex information to multiple audiences and constituencies through a wide variety of communications platforms, including speaking engagements, digital, print, social and media. Monitor brand and content resources (such as team members, external consultants or PR firm) to determine if they are appropriately aligned to deliver the objectives of the organization. Ensure brand consistency across all aspects of the business. Serve as a Subject Matter Expert for communications and storytelling for other teams (such as Human Resources, Product, Sales, Customer Experience) to ensure thoughtful communication and care is given to all cross-functional initiatives. Prepare for and be on point to lead a crisis communications response. Create and leverage relationships with key reporters and editors, media, community and/or government leaders. Job Requirements/Qualifications: Required Skills and Abilities Experience: 8–10+ years of progressive experience in content strategy, brand management, communications, public relations, or a related marketing communications role. Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field preferred. Comparable experience may be considered in lieu of education. Experience leading content programs, developing executive-level messaging, managing brand consistency, and supporting cross-functional communications initiatives. Excellent storytelling, communications, and presentation skills at all levels and for all audiences Build trust and credibility through thought leadership, storytelling, and brand consistency. Strong influencing, negotiating, and relationship management skills Demonstrated ability to earn credibility and influence opinions of leaders Understanding of brand management principles and creative direction Capacity to write and synthesize complex materials and communicate highly technical information in a manner easily understood Ability to motivate, develop and train staff Preferred Skills and Experience Fluency and general knowledge of utility technology industry, including influencers in the field Curiosity; an interest and an ability to learn new concepts Excellent writer who can crystallize complex subject matter quickly and concisely Confidence and grace under pressure Creativity in problem solving as well as creating new content Inspire and manage creative agencies and individual contributors ranging from writers and designers to illustrators and videographers Dependability meeting deadlines in tight timeframes Judgement on how to handle nuanced, difficult topics under public scrutiny Fast-thinker who can solve problems both alone and with teammates in real-time Success Measures Content-attributed pipeline Content engagement (downloads, time on page, etc) Case study, press release and coverage cadence Brand consistency and growth Why Join Us? This is an opportunity to help shape the voice, brand presence, and market credibility of an organization through meaningful storytelling, strategic communications, and high-impact content.

Requirements

Must-haves

Lead the development of strategic content and communication plans, including long and short term goals, with methods of measuring the plan's impact on and contribution to the overarching company KPIs.
Create and manage a content calendar composed of: social posts, blogs, whitepapers, case studies, thought leadership, press releases, webinars, and content to support demand initiatives for campaigns.
Monitor brand and content resources (such as team members, external consultants or PR firm) to determine if they are appropriately aligned to deliver the objectives of the organization.
Ensure brand consistency across all aspects of the business.
Prepare for and be on point to lead a crisis communications response.
Create and leverage relationships with key reporters and editors, media, community and/or government leaders.
Required Skills and Abilities
Experience: 8–10+ years of progressive experience in content strategy, brand management, communications, public relations, or a related marketing communications role.
Experience leading content programs, developing executive-level messaging, managing brand consistency, and supporting cross-functional communications initiatives.
Excellent storytelling, communications, and presentation skills at all levels and for all audiences
Build trust and credibility through thought leadership, storytelling, and brand consistency.
Strong influencing, negotiating, and relationship management skills
Demonstrated ability to earn credibility and influence opinions of leaders
Understanding of brand management principles and creative direction
Capacity to write and synthesize complex materials and communicate highly technical information in a manner easily understood
Ability to motivate, develop and train staff
Fluency and general knowledge of utility technology industry, including influencers in the field
Curiosity; an interest and an ability to learn new concepts
Excellent writer who can crystallize complex subject matter quickly and concisely
Confidence and grace under pressure
Creativity in problem solving as well as creating new content
Inspire and manage creative agencies and individual contributors ranging from writers and designers to illustrators and videographers

Nice-to-haves

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field preferred. Comparable experience may be considered in lieu of education.
Preferred Skills and Experience

Application prep

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Platform: dayforce
Effort: medium