Job description

Location Designation: Hybrid - 3 days per week Director, NYL.com Product Management, Institutional Audiences Dept: Experience and Digital Marketing (EDM) Location: Hybrid – 3 days in Home office, NYC (Tues, Wed, Thu) For over 180 years, New York Life Insurance Company has helped people achieve financial security and peace of mind. As a Fortune 100 company and the largest mutual life insurer in the United States, we are now transforming how we deliver on that mission, building AI-enabled, next-generation digital experiences that redefine how we connect with the people and institutions we serve. This is a rare opportunity to shape that future from the inside. Position Overview NYL.com is evolving from a traditional corporate website into a structured, composable digital platform, an enterprise asset that serves as New York Life’s authoritative content origin and owned experience engine across human and AI-driven channels. As AI changes how information is discovered and consumed, dotcom’s role shifts from destination to origin, ensuring the company’s content authority and experience quality wherever audiences encounter New York Life. Enabled by a move to cloud-based headless architecture, the platform is being reconceived as a multi-audience, intent-driven system that delivers dynamically composed experiences, deepens interactive capabilities like interaction tools, calculators, and conversion pathways, and generates data signals that inform content strategy, personalization, and business decisions. The Director of NYL.com Product Management for Institutional Audiences (e.g., institutional investors, non-NYL financial professionals, small businesses, employers, and plan sponsors) drives this evolution for the institutional segment, owning the product strategy, roadmap, and data-driven capabilities that serve. This role manages the unique complexity of compliance-sensitive, data-intensive digital experiences and works closely with peer roles responsible for consumer and corporate audiences to ensure cross-audience coherence. The Director partners with Content Strategy, Content Operations, AI Experience Product Management, Experience Design, and Technology. Key Responsibilities Product Strategy and Roadmap • Own the product roadmap for all institutional-facing NYL.com surfaces, aligned to enterprise growth and relationship objectives. • Develop business cases and requirements for institutional experience initiatives, including redesigns, data display enhancements, and new structured content capabilities. • Define acceptance criteria for institutional product work and own product-level acceptance for strategic initiatives. • Establish and maintain standards for data accuracy, timeliness, and regulatory compliance across all financial product displays. • Ensure institutional-facing surfaces are built for both human and AI consumption, with structured data, metadata, and schema optimized for AI search engines and AI-driven channels alongside direct visitors. • Proactively apply AI tools to accelerate product management workflows including analytics, requirements development, data auditing, and testing. Audience Experiences and Capabilities • Accountable for the experience strategy and quality of NYL.com surfaces serving institutional investors, financial professionals (non-NYL agents), small businesses, employers, and plan sponsors • Accountable for audience specific data-driven capabilities (e.g., financial product performance tables and data displays, data feeds and structured data integrations, and compliance-sensitive content display), institutional resource libraries and document repositories (e.g., prospectuses, fact sheets, regulatory filings), employer and plan sponsor informational experiences, small business solutions pages and lead flows, and gated/authenticated content access for credentialed investor content and plan sponsor resources. • Partner with AI Experience Product Management on institutional-facing AI capabilities such as intelligent document search and dynamic performance reporting. Cross-functional Coordination • Coordinate with Product Owners on solutioning and to translate institutional product work into the engineering backlog and align on sprint planning and capacity. • Partner with Authoring/Content Operations for product-driven (strategic and optimization) institutional work. • Partner with Production/Account Management on triage and escalation for institutional stakeholder requests with product implications. • Partner with UX/Design on design briefs, design review, and acceptance for institutional experiences. • Partner with Content Strategy and Content Operations on institutional content modeling and structured content delivery. • Manage stakeholder relationships with key stakeholders (e.g., Investments, Institutional Businesses, Group Benefits (employer-facing), Compliance/Legal) and related business units. Governance and Operations • Apply the work tiering framework within the institutional audience portfolio, ensuring consistent categorization and routing of work. • Maintain institutional-specific analytics, performance benchmarks, and success metrics, with particular attention to data accuracy and compliance standards. • Escalate cross-audience conflicts and shared resource tradeoffs to the Senior Director. Qualifications Education • Bachelor’s degree required; advanced degree in business, finance, technology, or a related field preferred. Experience • 10+ years of experience in digital product management, with emphasis on data-driven or compliance-sensitive web experiences. • Experience managing financial data displays, structured data integrations, or institutional-grade digital content. • Demonstrated understanding of regulatory and compliance requirements for financial product information, including disclosures and performance reporting standards. • Experience in financial services, asset management, insurance, or a similarly regulated industry preferred. • Experience coordinating with separate UX/Design, engineering, content, and operations teams. • Experience integrating AI into product management practices and building digital products for both human and AI consumption is a strong plus. Skills • Strong product management skills with attention to data integrity, regulatory precision, and institutional audience expectations. • Working knowledge of data feed integrations, document management systems, analytics platforms, and structured data standards. • Functional fluency in AI experience concepts sufficient to collaborate credibly with AI Experience Product Management and evaluate emerging capabilities. • Proactive adopter of AI tools in professional practice; able to model AI-augmented ways of working and evaluate emerging AI capabilities with credibility. • Strong stakeholder management skills across investment, compliance, and business unit partners. • Ability to balance competing priorities within a complex, multi-audience platform environment. Pay Transparency Salary Range: $119,000 - $170,000 Overtime eligible: Exempt Discretionary bonus eligible: Yes Sales bonus eligible: No Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program. Company Overview At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact. Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress. As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it. Our Benefits We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site . Our Commitment to Inclusion At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space. Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation . We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com . Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities. Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees’ needs. Job Requisition ID: 93808

Requirements

Must-haves

Location Designation: Hybrid - 3 days per week
Director, NYL.com Product Management, Institutional Audiences
Dept: Experience and Digital Marketing (EDM)
Location: Hybrid – 3 days in Home office, NYC (Tues, Wed, Thu)
Position Overview
Product Strategy and Roadmap
Own the product roadmap for all institutional-facing NYL.com surfaces, aligned to enterprise growth and relationship objectives.
Develop business cases and requirements for institutional experience initiatives, including redesigns, data display enhancements, and new structured content capabilities.
Define acceptance criteria for institutional product work and own product-level acceptance for strategic initiatives.
Establish and maintain standards for data accuracy, timeliness, and regulatory compliance across all financial product displays.
Ensure institutional-facing surfaces are built for both human and AI consumption, with structured data, metadata, and schema optimized for AI search engines and AI-driven channels alongside direct visitors.
Proactively apply AI tools to accelerate product management workflows including analytics, requirements development, data auditing, and testing.
Audience Experiences and Capabilities
Accountable for the experience strategy and quality of NYL.com surfaces serving institutional investors, financial professionals (non-NYL agents), small businesses, employers, and plan sponsors
Partner with AI Experience Product Management on institutional-facing AI capabilities such as intelligent document search and dynamic performance reporting.
Cross-functional Coordination
Coordinate with Product Owners on solutioning and to translate institutional product work into the engineering backlog and align on sprint planning and capacity.
Partner with Authoring/Content Operations for product-driven (strategic and optimization) institutional work.
Partner with Production/Account Management on triage and escalation for institutional stakeholder requests with product implications.
Partner with UX/Design on design briefs, design review, and acceptance for institutional experiences.
Partner with Content Strategy and Content Operations on institutional content modeling and structured content delivery.
Manage stakeholder relationships with key stakeholders (e.g., Investments, Institutional Businesses, Group Benefits (employer-facing), Compliance/Legal) and related business units.

Nice-to-haves

Bachelor’s degree required; advanced degree in business, finance, technology, or a related field preferred.
Experience in financial services, asset management, insurance, or a similarly regulated industry preferred.

Application prep

Use the role’s language and application details while tailoring your materials.

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