Job description

Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24+ years, and we are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”). We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further! Specific job duties include: • Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support • Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth) • Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials • Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement • Providing issue resolution and one-on-one assistance to agents as needed • Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics. • Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events • Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success • Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager • Working with the creative team to create and manage local recruiting and ad campaigns • Attending and participating in regional marketing meetings and/or training sessions • Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity • Submitting consistent competitive intelligence samples to the recruiting intelligence portal • Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards Travel requirements include: • Weekly local travel to multiple assigned offices within a specified region 5 days a week. The ideal candidate will have: • Strong project management skills • Ability to follow direction with solid critical thinking and problem-solving skills • Ability to communicate effectively and professionally with employees and agents • Demonstrate a solid understanding of basic design principles • Experience working effectively within a multi-functional and multi-location environment Candidates for the position must have: • 2-years’ experience in marketing, creative agency, or communications (field marketing preferred) • Prior real estate industry experience preferred • Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools • Basic understanding of paid social media campaign development • Strong presentation, writing and public-speaking skills • Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure. The Field Marketing Specialist supports Coldwell Banker Realty agents across multiple offices by providing strategic marketing guidance, digital and social media coaching, training, onboarding support, and recruiting assistance. The role partners closely with branch leadership to help agents strengthen their personal brands, improve their online presence, leverage company tools and programs, and grow their businesses while maintaining compliance with real estate marketing regulations and brand standards. Key responsibilities include conducting workshops, creating marketing and recruiting campaigns, supporting community engagement initiatives, and serving as a trusted regional marketing resource. Ideal candidates have at least two years of marketing or communications experience, strong project management, presentation, and problem-solving skills, and the ability to thrive in a fast-paced, multi-office environment that requires frequent local travel.

Requirements

Must-haves

Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
Providing issue resolution and one-on-one assistance to agents as needed
Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.
Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager
Working with the creative team to create and manage local recruiting and ad campaigns
Attending and participating in regional marketing meetings and/or training sessions
Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
Submitting consistent competitive intelligence samples to the recruiting intelligence portal
Weekly local travel to multiple assigned offices within a specified region 5 days a week.
Strong project management skills
Ability to follow direction with solid critical thinking and problem-solving skills
Ability to communicate effectively and professionally with employees and agents
Demonstrate a solid understanding of basic design principles
Experience working effectively within a multi-functional and multi-location environment
Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
Basic understanding of paid social media campaign development
Strong presentation, writing and public-speaking skills
Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure.

Nice-to-haves

2-years’ experience in marketing, creative agency, or communications (field marketing preferred)
Prior real estate industry experience preferred

Application prep

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Platform: oracle-cloud
Effort: medium