Job description

Duties and responsibilities include, but are not limited to: • Working proactively and collaboratively to champion the Corcoran brand and grow our agents’ business. • Act as regional expert as it pertains to competitive intelligence, digital data results understanding, unique marketing, event and promotional opportunities. • Working directly with agents on creative ideation of marketing materials including, but not limited to, pitch presentations, advertising plans, direct mail campaigns, social media content calendars, as well as other forms of digital/print collateral. • Supporting the Regional VP on agent retention and recruitment efforts. • Working in partnership with the regional Agent Experience Manager to onboard new agents. • Working with the agent education, IT, and product marketing teams to ensure agents are sufficiently trained in and using Corcoran’s latest internal marketing tools. • Evangelize tools and brand messaging to help increase agent adoption and awareness. • Assisting agents with utilization of brand materials and platforms to implement property marketing strategies. • Create agent/property marketing proposals that include budget planning spreadsheets, personal branding conceptions and initiative action plans. • Conduct social media audits to ensure best practices are being used and recommend strategies to agents directly. • Staying abreast of current marketing tactics to serve as a constant source of support and intelligence for agents. • Collaborating with the Marketing Director and other key team members on campaign projects. • Proactively outreach to agents and follow up on initiatives to create powerful case studies on successful strategies that can be leveraged to motivate additional agent marketing efforts. • Participating in off-site events such as open houses, cocktail hours, local conferences, and company initiatives. • Regularly communicate active initiatives and updates to the South Florida Director of Marketing and Regional VP. Qualifications: • 2+ years of marketing, advertising, public relations, or brand strategy experience. Experience in the real estate industry is highly considered. • A balance of strategic planning and hands-on execution (with an all-hands on deck mentality) • Understand strategic approach to marketing and leveraging purpose-driven results. The right person for this role will hold the confidence to establish themselves as an expert in our field, providing effective guidance for all agent levels (i.e. from low-cost marketing plans to $50M+ pitch decks). • Accustomed to managing multiple clients simultaneously. Must be able to handle all situations with diplomacy. • Excellent organization, verbal/written communication skills. • Adept at juggling multiple priorities, challenges and deadlines without sacrificing quality. • Demonstrated ability to thrive in an entrepreneurial, collaborative, self-motivated and fast-paced environment. • Strong proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint). Working knowledge of Adobe Creative Suites is a huge plus (specifically InDesign, Photoshop). • Ability to speak Spanish is a plus. The Corcoran Group is seeking a Marketing Specialist to play a critical role in strategizing agent and brand marketing based in our Miami Beach, FL region. The individual must have proficient knowledge and successful experience working strategically on marketing initiatives. Experience with real estate-specific marketing or luxury products is preferred. The individual will work independently from our Coconut Grove office and report to the South Florida Director of Marketing based in Palm Beach, in collaboration with the regional Marketing Manager. Additionally, the individual will need to spend time interacting with agents and staff at our Bal Harbour/Surfside and Miami Beach offices – so they will need to be flexible to work/commute to different locations throughout the week.

Requirements

Must-haves

Duties and responsibilities include, but are not limited to:
Working proactively and collaboratively to champion the Corcoran brand and grow our agents’ business.
Act as regional expert as it pertains to competitive intelligence, digital data results understanding, unique marketing, event and promotional opportunities.
Supporting the Regional VP on agent retention and recruitment efforts.
Working in partnership with the regional Agent Experience Manager to onboard new agents.
Working with the agent education, IT, and product marketing teams to ensure agents are sufficiently trained in and using Corcoran’s latest internal marketing tools.
Evangelize tools and brand messaging to help increase agent adoption and awareness.
Assisting agents with utilization of brand materials and platforms to implement property marketing strategies.
Create agent/property marketing proposals that include budget planning spreadsheets, personal branding conceptions and initiative action plans.
Conduct social media audits to ensure best practices are being used and recommend strategies to agents directly.
Staying abreast of current marketing tactics to serve as a constant source of support and intelligence for agents.
Collaborating with the Marketing Director and other key team members on campaign projects.
Proactively outreach to agents and follow up on initiatives to create powerful case studies on successful strategies that can be leveraged to motivate additional agent marketing efforts.
Participating in off-site events such as open houses, cocktail hours, local conferences, and company initiatives.
Regularly communicate active initiatives and updates to the South Florida Director of Marketing and Regional VP.
2+ years of marketing, advertising, public relations, or brand strategy experience. Experience in the real estate industry is highly considered.
A balance of strategic planning and hands-on execution (with an all-hands on deck mentality)
Accustomed to managing multiple clients simultaneously. Must be able to handle all situations with diplomacy.
Excellent organization, verbal/written communication skills.
Adept at juggling multiple priorities, challenges and deadlines without sacrificing quality.
Demonstrated ability to thrive in an entrepreneurial, collaborative, self-motivated and fast-paced environment.
Strong proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint). Working knowledge of Adobe Creative Suites is a huge plus (specifically InDesign, Photoshop).

Nice-to-haves

Ability to speak Spanish is a plus.

Application prep

Use the role’s language and application details while tailoring your materials.

Platform: oracle-cloud
Effort: medium